About
I transform businesses by building brands, developing teams, and…
Articles by Michael
Activity
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Let's see if I can get kicked off of LinkedIn. 👀 So LinkedIn is using your personal data to train various generative AI models for use by them and…
Let's see if I can get kicked off of LinkedIn. 👀 So LinkedIn is using your personal data to train various generative AI models for use by them and…
Liked by Michael Nevins
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If you're a music startup founder or entrepreneur looking for the Water & Music treatment on your pitch materials, read on :) Over the last six…
If you're a music startup founder or entrepreneur looking for the Water & Music treatment on your pitch materials, read on :) Over the last six…
Liked by Michael Nevins
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It's time. Our team is proud and excited to announce the release of AudioCipher Version 4.0: The MIDI Vault! 🚀 🌖 AudioCipher Technologies…
It's time. Our team is proud and excited to announce the release of AudioCipher Version 4.0: The MIDI Vault! 🚀 🌖 AudioCipher Technologies…
Liked by Michael Nevins
Experience & Education
Publications
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From drum machines to AI: How musicians can lead the way for labels
Hypebot
I wrote this article to add a little context to the debate about AI and music, focusing on how musicians have often been tech-forward, embracing new tools to drive creativity forward.
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Publisher Revenue Diversification Is Critical For The Pandemic And Post-Cookie Era
AdExchanger
A byline I wrote for AdExchanger
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Buyers and Sellers Should Unite Around Shared Business Interest
Adweek AW360
The idea of the shared-business approach is to redistribute the value of those data points to buyers and sellers away from the platforms. It is high time that the opacity of the platforms be finally replaced by transparency for all. The walled gardens haven’t had to care about CPMs so much as long as they extract value in a transactional sense by keeping a tight grip on the data.
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Will New Compensation Models Improve Ad Quality?
Mediapost
It is the shift from the traditional percentage-of-paid media compensation system to an array of outcome-based models that could create the unintended benefit of helping to neutralize the menace of fraud.
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The Rise of Super Publishers Doesn’t Necessarily Mean Armageddon
AdWeek
My byline in AdWeek about the rise of Super Publishers (like AT&T/AppNexus/Xandr andVerizon/Oath) and how they are more of a threat to marketshare enjoyed by independent publishers than the largest walled gardens.
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Can semantic targeting impose order on a nervous GDPR marketplace?
The Drum
An opinion piece on how context matters more than ever especially with the rise of semantic targeting and the specter of GDPR.
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What Is The Future Of A Universal Ad ID?
AdExchanger
Another opinion piece for AdExchanger about the Ad ID Consortium, other cooperative initiatives and for-profit ID providers. Can the industry figure this out with a single solution? I share my thoughts here.
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Unified Auction: Can Publishers Be In Control Without It?
Mediapost
A piece I wrote for Mediapost about the necessity of unified auction in the publisher atech stack.
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The Comeback Of Context
AdExchanger
I wrote this article for AdExchanger sharing my thoughts on the importance of context, and how publishers should work toward leveraging their content and audience assets
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Closing the Door on ‘Open’: Getting Back to Private Transactions
ExchangeWire
Byline?Sponsored piece we developed with ExchangeWire about shift from open ETB to programmatic direct.
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Treat the underlying causes, not the symptoms of marketplace inefficiency
The Drum
I recently wrote an opinion piece for The Drum that was inspired by the Chrome Browser ad filter roll out. While I've long been an advocate of better ads and better users experience, I'm skeptical of allowing Google too much power in publishers' decision making.
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Publishers' Path Leads To Private Garden
Mediapost
Short opinion piece about publishers building their own "private gardens" to reduce dependence upon the platforms/walled gardens.
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Editeurs, reprenez le contrôle de vos 1st Party Data en cultivant votre private garden! (Editors, take control of your 1st Party Data by growing your private garden!)
JDN -Journal Du Net
Opinion piece about publishers building their own "private gardens" to reduce dependence upon the platforms/walled gardens.
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QU'EST-CE QUI ATTEND LA PUB DIGITALE EN 2018? (Rough translation: Predictions for Digital Publishers in 2018)
Stratégies.fr
French digital media trade Stretégies asked my opinion on themes that would affect digital publishers in 2018.
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Programmatic Advertising: A Modern Marketer's Definitive Guide (my contribution)
Martech Exec
I contributed to MarTech Exec's Programmatic Advertising: A Modern Marketer's Definitive Guide. The larger piece is here: https://martechexec.com/article/programmatic-advertising-modern-marketer.html
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It's Time to Put an End to Marketers' Bad Habits
Direct Marketing News
Not the author, but quoted in this DM News piece.
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Mobile advertising in the age of ad blockers
Mobile Marketer Daily, Mobile Commerce Daily, Luxury Daily
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In defense of the algo... Names in the Pod Today: Kristin Robinson John Hammond Amadea Choplin Tune.FM Chuck Fishman UK Music Ltd Flossy AI…
In defense of the algo... Names in the Pod Today: Kristin Robinson John Hammond Amadea Choplin Tune.FM Chuck Fishman UK Music Ltd Flossy AI…
Liked by Michael Nevins
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Honored to be invited by America's Test Kitchen and VideoNuze to discuss "The Buyer’s Perspective on FAST and CTV". Truly expert group tomorrow with…
Honored to be invited by America's Test Kitchen and VideoNuze to discuss "The Buyer’s Perspective on FAST and CTV". Truly expert group tomorrow with…
Liked by Michael Nevins
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McPrivacy at tech conferences. Imagine putting on a conference focusing on the future of guitar playing where none of the speakers could actually…
McPrivacy at tech conferences. Imagine putting on a conference focusing on the future of guitar playing where none of the speakers could actually…
Liked by Michael Nevins
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