North Miami Beach, Florida, United States
Contact Info
3K followers
500+ connections
Articles by Ron
Contributions
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You're struggling to get your display ads noticed. What can you do to improve them?
You want your ad to attract attention and drive engagement, and the key to this is relevance. Consider using a DCO solution (Dynamic Content/Creative Optimization) to personalize the ads based on dynamic data (1st, 3rd party data, context) and other endemic sources (eg; stock market signals dynamically updating and triggering specific creatives for a financial services advertiser). The best solutions can also manage frequency and optimize creatives in-flight, which helps determine the most relevant ads and avoid creative burnout. It is possible to dynamically generate literally thousands of creative versions for a campaign, and the impact on ROAS (return on ad spend) can be very significant.
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How can you manage user-generated content and influencer marketing?
If sourcing original photos and video to support your content is a challenge, you can outsource to companies like Stringr. They manage networks of videographers and offer customers tools to put out assignments (paid on acceptance of the work). They facilitate payment and ensure the proper rights to the content are secured.
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How do you adapt mobile ads to different cultures, languages, and markets?
While optimizing and testing in such complicated scenarios may seem daunting, fortunately DCO (dynamic content optimization) technology can automate most of these adaptations, save for perhaps the local copy. DCO tech can use libraries of component elements of ads and data to create an almost limitless number of ad variations. Using machine learning, top solutions like Clinch (clinch.co) can optimize campaigns in real time across multiple channels.
Activity
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India-US Partnership, Led by Saankhya Labs and Sinclair, Announces the Development of Low Cost Direct-to-Mobile (D2M) Devices for Consumer Trials in…
India-US Partnership, Led by Saankhya Labs and Sinclair, Announces the Development of Low Cost Direct-to-Mobile (D2M) Devices for Consumer Trials in…
Liked by Ron Stitt
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🗞 📺 Interesting Smart and Connected TV tidbids from the past few weeks >> A very interesting scoop claiming The Trade Desk is building its own…
🗞 📺 Interesting Smart and Connected TV tidbids from the past few weeks >> A very interesting scoop claiming The Trade Desk is building its own…
Liked by Ron Stitt
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What a wonderful couple of hours, nothing like going home and being with young people who are determined to make the world a better place to live and…
What a wonderful couple of hours, nothing like going home and being with young people who are determined to make the world a better place to live and…
Liked by Ron Stitt
Experience & Education
Publications
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Where Local News is Always On
TV Rev
"Must read" (Alan Wolk) discussion about local news in OTT/CTV and NewsON.
Other authorsSee publication -
Comment-driven Audience Engagement Should be On Your Platform
NetNewsCheck
Too many publishers are making a bad strategic decision in offloading user commenting to third party platforms, for understandable but inadequate reasons given the potential ROI...brand and KPIs.
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How to Build a Digital Age Newsroom
NetNewsCheck
A vision of what real change in TV newsrooms will look like.
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How to Form a Distributed Content Strategy
NetNewsCheck
When it comes to aggressive distribution/syndication, for the vast majority of publishers the question is not "if", but "how".
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Executive Session with Ron Stitt
NetNewsCheck
Interview with me by M.C. Depp, NetNewsCheck, on the outlook for local TV and digital media in general. Pretty on target, in retrospect.
Organizations
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National Associaton of Broadcasters (NAB)
Member, Chief Digital Executive Committee
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Recommendations received
15 people have recommended Ron
Join now to viewMore activity by Ron
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Can’t believe it’s already been a month since I joined Keen Design! The team has been so welcoming, kind, and inspiring. I’ve already had the chance…
Can’t believe it’s already been a month since I joined Keen Design! The team has been so welcoming, kind, and inspiring. I’ve already had the chance…
Liked by Ron Stitt
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Hot off the press. Stringr ‘s Brian McNeill talking content personalization at #IBC2024. Unlocking data and converting it to a multimedia experience.…
Hot off the press. Stringr ‘s Brian McNeill talking content personalization at #IBC2024. Unlocking data and converting it to a multimedia experience.…
Liked by Ron Stitt
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