Leslie Schultz

May's retail report reflects a bright uptick in consumer confidence and spending. As summer approaches, we see significant resilience and optimism in the market, influenced by positive job growth and robust consumer spending. Take a look at my latest blog to see how these dynamics are playing out across key retail sectors.

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April's retail landscape presented a varied picture, with consumers selectively investing in areas like home improvement and online shopping. These trends underscore the ongoing resilience of U.S. consumers. Read my latest blog to discover more about the evolving patterns across different retail sectors.

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Intent is inherently a human characteristic because it involves conscious decision-making, goal-setting, and the capacity for abstract thought. There's no shortage of debate about the risks and tension between AI and human intent (read: autonomous vehicles) but less about its value in designing better experiences for brands and organizations. My colleague Chidi Achara gives a great perspective on this and rebalancing the relationship between humans and machines in our latest IX podcast. Give it a listen and send us your thoughts.

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There are many great trios out there: Harry, Ron and Hermione; Jordan, Pippin and Rodman; and the newcomers, McKinney, Wagner and Bremhorst... no really! On this episode of Digital Transformation Success, recorded LIVE at Greenbook's IIEX Conference in Austin, TX, join Point 600's Ryan Wagner, Meltwater's Henry Bremhorst and me, the Momma Bird of Little Bird Marketing, as we discuss AI's integration into business, and the consequences of what they call, "data ignorance." LINK TO SHOW IN FIRST COMMENT. #littlebirdmarketing #podcast #digitalinnovation #digitalintegrationandautomation

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Data-driven personalization has been a long-standing goal for brands, but creative aspects often take the back burner due to data and resource limitations. Jason Brown, Acxiom's Cloud and Platform GM, explains how generative AI can overcome these challenges and enable marketers to tailor ad content and create better #CX. Find out more in The Drum:

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We could argue that consumers are changing their behavior – like shouting to an empty room that they need something – because #technology is changing first...but emerging #tech could turn this on its head. https://lnkd.in/gZhmwEy #digitalmarketing

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This Six Five Media podcast is extra close to my heart as a marketer. Lisa Martin is a true pro and her guests are as high caliber as they come. Cheers to you, Lisa, and well done Domino Data Lab CMO Thomas Been! Stay tuned for more #Marketing: Art and Science.

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Thrilled to share a snippet from my recent podcast appearance on "Fractional CMOs and the 90 Day Win," hosted by Dean Waye of Winston Writes and also featuring insights from Carolina McCulloch of CMO Arkitechs. https://lnkd.in/eNaqc4Df Here we are talking about the unique role of Fractional CMOs and the impactful goal of leaving a startup company in a stronger position than when we joined. We discuss how bringing in a Fractional CMO can catalyze the implementation of effective strategies and the importance of setting up the right team dynamics for sustained success. Stay tuned for the full episode being published soon. #Leadership #FractionalCMO #BusinessGrowth #StrategicMarketing #PodcastSnippet

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Our Gartner Marketing Symposium/XPO opening keynote emphasized the need for leading CMOs to stop simply reacting to disruption, and instead to anticipate and re-direct it to help their orgs evolve. A great tool for this is Gartner Futures Lab's Tapestry of Trends, which recently published and is available to Gartner clients here: https://lnkd.in/eREZy_VB Not a client? Check out our insights here: https://gtnr.it/GExpert Tapestry examines the political, environmental, economic, societal, and other forces that will impact your business in the coming years and what you should do about them today. #cmo #digitalmarketing #marketing

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If your business has been impacted by Oracle’s exit from the advertising space, you’re not alone. TransUnion offers a suite of advanced audience and identity solutions to help you maximize your marketing effectiveness without missing a beat. Learn more here: https://gag.gl/7Xfp8c #OracleAdvertising #DigitalMarketing #AdTech #Identity

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Commerce has evolved rapidly, rendering your old strategies obsolete. That is of course assuming you have a commerce strategy. In this new era, foresight & agility are key for Consumer Brands. The Interpublic Group (IPG)'s Guidebook for Winning in Commerce provides a roadmap for navigating the emerging challenges, such as how ... 🔍 Invisible commerce is reshaping traditional touchpoints. 💸 Demand for convenience is challenging margins. 💬 Product communities are democratizing brand trust. Addressing these is crucial to stay competitive and win profitable share. Use this link - https://lnkd.in/gh_3EF8f - to download the pdf report and learn how to turn these challenges into your opportunities. #Commerce #ConsumerBrands #DigitalTransformation #Strategy

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As with any innovation, executive leaders must understand the drivers and barriers that come with using generative AI. 2024 is the year of generative AI implementation for many the clients I work with. Love being able to share this research with everyone and hope that it helps your cross-functional teams!   Explore Gartner for IT's proven applications of GenAI to enhance your customer experience. #GartnerIT #CIO #GenerativeAI #CMO #GartnerMKTG

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🌟 Loved this tip from Oversubscribed by Daniel Priestley on how scarcity drives demand. Limiting supply can boost the perceived value of your product, turning it into an exclusive opportunity. Check it out: https://lnkd.in/gKSjR9h3 #ScarcityEffect #DemandCreation #BusinessGrowth

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Julie Clark shares insights on TransUnion’s adoption of a multi-keyed identity spine to enable both scale and precision. Watch this video for key takeaways https://gag.gl/lQQVdv #BeetRetreat #POSSIBLE2024 #DataCleanRooms #DataInsights

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In a world of increasing cookie deprecation, privacy regulations, and budget constraints, #CMOs must be conversant in #data and data collaboration to drive growth for the business. Advancements in technology have made sophisticated data solutions more approachable for marketers. Empowered by these capabilities, CMOs and their teams can enhance #measurement, drive #insights, and ultimately, demonstrate how marketing fuels business growth. Data is not just a tool but a strategic lever for growth. And with data collaboration, CMOs can thrive in an environment where they can measure the real-time effectiveness of their marketing efforts, connect with customers on a deeper level, and drive higher conversion rates. Read my full take on unlocking the power of data for CMOs on @CXMToday.

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Human interaction can be a huge differentiation for your business!

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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