Drive engagement

Connect with your audience. Boost engagement.

Tap into an active community with TikTok's interactive ad solutions to increase engagement on TikTok.

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How TikTok helps you drive engagement

Audience is here

Your audience is here

TikTok is the epicenter of culture with over a billion diverse users.

Active Community

An active community

92% of TikTok users take some action following the content they see, showcasing a significant opportunity for you to increase engagement on TikTok.

Join in the conversation

Join the conversation

Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.

Drive engagement with Spark Ads

Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, enhance performance, and increase engagement on TikTok.

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Tips for TikTok success

Make your ads interactive

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Use Interactive Add-Ons to entertain and engage your audience with pop-ups, stickers and other visual elements.

Optimize for engagement

Use the Audience Insights tool

Create ad content that drives engagement

Connect with TikTok trends

#fashion

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.

Stick to a structure

Think TikTok-first

Engagement success stories

Interbank

The Peruvian financial services company used its history (and a T-Rex) for a 24% lift in view-through rate and a 136% boost in audience engagement.

El Pollo Loco

The regional Mexican-style restaurant chain spiced things up with a creator-driven campaign that resulted in over 17 million impressions.

Thank You Lab

The specialty dermatology brand utilized Spark Ads to boost organic content and promote brand awareness, lowering both CPA and CPC by 50%.

SK-II

The Japanese luxury skincare brand utilized TikTok Pulse for a creator-led campaign that resulted in 400,000 engagements and 4.5 million views.
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