Promote your app

Drive App installs and boost conversions

Capture attention and see real results with solutions for every step of the customer journey, including strategies to drive app installs and promote your app effectively.

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How TikTok helps you promote your app

Get discovered

Cost-efficient installs

Cost per install for TikTok-driven SKAN installs is 95% lower than for other platforms.

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Engaged users

On average, installs driven by TikTok spend 59% more time on those apps in the first week, compared to other platforms.

Active Community

Lasting results

TikTok-driven installs experience a 39% fewer uninstalls than those from other platforms.

Drive app installs with
Spark Ads

Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, promote your app and enhance performance.

Learn more

Tips for TikTok success

Use the App Promotion objective

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To streamline the ad buying process, we've consolidated app install and conversion campaigns under one objective, making it easier to manage your app marketing. Learn more in our Help Center.

Make installs seamless

Target the most valuable users

Create ad content that shows off your app

Connect with TikTok trends

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.

Stick to a structure

Think TikTok-first

App promotion success stories

Bolt UK

The European app company saw a 1,977% relative lift in app installs using TikTok's Conversion Lift Study measurement solution.

Lookpin

The Korean fashion app used Spark Ads, Interactive Add-Ons and App Profile Page to drive a 150% increase in app downloads and 9.6% conversion rate.

WeShare

The German electric car-sharing company improved cost per install and boosted conversion rates using In-Feed Ads paired with App Profile Page.

Socialpoint

The mobile game company leveraged Value-Based Optimization to achieve a 1,068% increase in first-time app buyers and 65% decrease in cost per install.
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