Promote your app
Drive App installs and boost conversions
Capture attention and see real results with solutions for every step of the customer journey, including strategies to drive app installs and promote your app effectively.
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How TikTok helps you promote your app
Get discovered
58% of TikTok users discover new brands and products on the platform – 14% more than on other platforms.
Game-changing results
TikTok drives +96% higher paid media ROAS (vs all digital media measured).
An active community
92% of TikTok users take some action following the content they see.
Drive app installs with Spark Ads
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.
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Tips for TikTok success
Use the App Promotion objective
To streamline the ad buying process, we've consolidated app install and conversion campaigns under one objective, making it easier to manage your app marketing. Learn more in our Help Center.
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Make installs seamless
Target the most valuable users
Create ad content that shows off your app
Connect with TikTok trends
#fashion
122M
Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
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