Betches Media’s Post

The women's sports revolution is coming to audio. I have been DYING to do this story for years, but quite frankly, for a while, there just weren't enough major podcasts about women's sports for me to get the pitch to the point I wanted. Then, around this summer, iHeartMedia and Deep Blue Sports + Entertainment debuted their Women’s Sports Audio Network. Vox Media signed Megan Rapinoe and Sue Bird to the network. Women-focused media outlets like Dear Media and Betches Media started to get more into sports content, podcasts included. The past year has also been a turning point for some of the more longstanding players in women's sports podcasts, like The Athletic and The GIST. Keeping my eye on the whole ecosystem for shoulder programming around women's sports. Just speaking personally, there's demand for it. Thanks to everyone who weighed in (and to my editors, who allowed this to be a special Alyssa length story, aka arguably too long). https://lnkd.in/eCHZhA_4 #sports #podcasts #audio #womenssports #sportsmarketing

At Betches Media, we’re experts at building brands and communities for women that feel and communicate like your actual group of friends. The core of Betches is a deep understanding that women contain multitudes. You can care deeply about news and being an activist and care just as deeply about what’s the latest on Bravo. And we’re applying that same ethos to our newest brand… Betches Sports!  I spoke to Slate Magazine to discuss how millions of women consider themselves sports fans, yet have long been ignored as an audience for sports entertainment and content. With Betches Sports, we are redefining the fan experience for women from casual viewers to die hard enthusiasts, covering ALL sports from the WNBA to the NFL to the World Cup – and everything in between. Thanks for the conversation, Scott Nover. After you check out the interview, please check out @betches.sports on IG. More to come. https://lnkd.in/e3FjeFQy

For my latest Female Founders, I had the honour of interviewing Aleen Dreksler, CEO and co-founder of Betches, the massive, extraordinary, media and entertainment company founded by women for women. Tune in to learn: 💼 How Aleen transformed Betches from a blog in her college dorm room into a multimillion dollar business. “Everything I learned was on the job. It was Betches Business School.” 🌱 How quality and brand are the two pieces crucial to Betches’ growth — and their digital marketing. “Create really good content that they love and they'll always come back.” 💡 Why a woman’s gut instinct is their superpower, especially for female founders. 🏅 What’s next for Betches (hint: it’s an arena where women have been chronically overlooked and undervalued ). It was such a treat to interview this incredible role model — one who has spent her career providing a space for women to be raw, to be real, to talk about themselves, and also to have a laugh as well. For more about Aleen and Betches, be sure to check out their IG — Betches Media and Aleen Dreksler

Anyone going to Cannes Lions International Festival of Creativity knows that the Spotify Beach daytime stages and nighttime concerts are the place to be. ADWEEK exclusively got the line-up for this year’s programming 😎 Daytime ☀️ -John Legend -Janelle Monae -Shaboozey -Tyla -Jordana Abraham -Colin & Samir Nighttime 🌙 -Benson Boone -Tyla -Shaboozey -Arcade Fire -Justice   Are you heading to Cannes this year? Who are you most excited to see? Thank you Spotify Advertising – we can’t wait to shake some a$$ with all you marketers in a few weeks 🤪