Godrej Consumer Products

Godrej Consumer Products Limited (GCPL) is an Indian Multinational consumer goods company based in Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid detergents. Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps, 'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent. GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.[4] On January 16, 2024, Godrej Consumer Products Limited launched the liquid detergent Godrej Fab in southern India.[5]

Godrej Consumer Products Limited
Company typePublic
NSEGODREJCP
BSE532424
IndustryConsumer goods
Founded2001
HeadquartersMumbai, Maharashtra, India[1]
Area served
India
Key people
Adi Godrej, Chairperson Emiratus;
Nisba Godrej, Chairperson & MD;
Sudhir Sitapati, CEO and MD;[2]
ProductsCleaning agents, personal care, skin care;
RevenueIncrease14,365 crore (US$1.7 billion) (2024)[3]
Increase2,675 crore (US$320 million) (2024)[3]
Decrease−560 crore (US$−67 million) (2024)[3]
Total assetsIncrease18,496 crore (US$2.2 billion) (2024)[3]
Total equityIncrease12,599 crore (US$1.5 billion) (2024)[3]
Number of employees
2,768 (2020)[3]
ParentGodrej Group
Subsidiaries
  • Essence Consumer Care Products Pvt. Ltd.
  • Naturesse Consumer Care Products Pvt. Ltd.
  • Godrej Hygiene Products Ltd.
  • Godrej Netherlands B.V.
Websitegodrejcp.com

History

edit

The consumer products business was part of the erstwhile Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April 2001, pursuant to a scheme of demerger approved by the Honorable High Court of Judicature, Mumbai, dated 14 March 2001.

Acquisitions

edit

GCPL has bought out foreign companies such as Keyline Brands Limited (United Kingdom) in 2005, Rapidol (Pty) Limited in 2006, and Godrej Global Mid East FZE in 2007 and Argencos in Argentina, and later acquired Cosmética Nacional, a Chilean company.[6]

In 2015, Godrej announced it had fully acquired a 100% equity stake in South African hair extensions firm Frika Hair.[7]

Business categories

edit

GCPL operates in the domestic and international markets in the 'personal and household care' segment. Some of the categories are soaps, hair colourants, professional hair care products,[8][9][10] toiletries and liquid detergents. In 2012, it made an entry into fast-growing air freshener category by launching a new fragrance product "aer" in the market.[11]

Competition

edit

Manufacturing facilities

edit

GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.[4] Further, its manufacturing facilities located abroad in South Africa produce a range of personal care products and hair colour products.

Sales and distribution network

edit

GCPL has a widespread distribution network across India. It makes sales in both urban and rural markets, enabling it to benefit from the opportunities in both segments. It has a sales team of over 250 staff spread across the country. It has a network of 33 C&F agents and as on 29 February 2008. It had 1,247 distributors, 142 super stockists and 3,175 sub stockists to support the sales team in India. Its distributors and sub stockists cover around 650,000 retailers in India.

GCPL has linked its major distributors in India through a system called 'Sampark', a collaborative planning, forecasting and replenishment system with its ERP system leading to reduced inventory levels.

Research and development

edit

GCPL's R&D departments focus on developing new products, standardising new analytical methods[clarification needed] and finding cheaper and more abundant alternatives to key raw materials. Through this research and development centre, GCPL continuously interact with consumers to obtain feedback on its products and information obtained is leveraged to complement new product development activities. The Godrej Research & Development Centre is recognised by the Department of Science and Technology, New Delhi.

Size of the company

edit

As of 2014, GCPL employs 21,000 employees.[12]

References

edit
  1. ^ "FY 2010-11 Results". Archived from the original on 28 September 2011.
  2. ^ "Management Team". Archived from the original on 13 February 2014.
  3. ^ a b c d e f "Godrej Consumer Products Ltd. Financial Statements" (PDF). bseindia.com.
  4. ^ a b "Contact Us". Archived from the original on 24 March 2014.
  5. ^ [We couldn't make a citation for you. Try another source or create one manually using the "Manual" tab above. "Tata CLiQ Luxury launches the ReLoved Store for timeless and authentic pre-owned products"]. business standard. {{cite web}}: Check |url= value (help)
  6. ^ "Godrej makes yet another aquisition [sic] in Latin America". 29 January 2012. Retrieved 17 March 2014.
  7. ^ "Frika buyout to be EPS-accretive: Godrej Consumer Products". Money Control. Retrieved 6 January 2014.
  8. ^ "Godrej Consumer Products eyes 25% market share in professional hair care". 27 June 2019.
  9. ^ "Godrej Consumer Products eyes ₹300-crore turnover in 3 years". 27 June 2019.
  10. ^ "Godrej Launches Godrej Professional: First Ever Salon Professional Product Range". 27 July 2017.
  11. ^ "Ambitious Godrej sniffs growth opportunity in air fresheners". 10 July 2012. Archived from the original on 28 May 2013. Retrieved 15 June 2016.
  12. ^ Hewitt, PM Editorial and Aon (7 February 2014). "Best Employer 2.0, Godrej Consumer Products Limited". Retrieved 3 September 2016.
edit