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- Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL (Howell Henry Chaldecott Lury and Partners), a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s. The advertisement features an orange man slapping a Tango drinker across the cheeks as a metaphor for tasting Tango, and was intended as a reaction against the norm of "cause and effect" television advertising at the time was largely focused on scenarios where people's lives were improved by the product being advertised. Orange Man caused controversy after reports of injuries when children began copying the events of the advertisement in school playgrounds, and was subsequently withdrawn, with two other versions of Orange Man replacing it, both showing different scenarios aside from slapping. Despite the controversy, it contributed to a boost of sales by more than a third, and has gained acclaim in later years, even featuring and ranking highly in several lists of the greatest advertisements ever made. A Channel 4/The Sunday Times poll in 2000 named Orange Man the third best advertisement of all time. It has also been credited as pioneering viral marketing and guerrilla marketing. Different commentators have named it the best advertisement for Tango and the best advertisement created by HHCL. Orange Man precedes other Tango advertisements that have caused controversy, and has been parodied several times. (en)
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- Voice actors Hugh Dennis, Ray Wilkins and Gil Scott-Heron. (en)
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- Gil Scott Heron.jpg (en)
- Now Show 2005 Hugh Dennis.jpg (en)
- Ray Wilkins 18-10-2008 1.jpg (en)
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- "At first, we thought the ad would have a fat orange genie who ran up and kicked the Tango drinker on the bum. Of course, the advertising authority at the time, the BACC, said no way. We got the script cleared by changing the kick to a pleasant, Morecambe and Wise-style slap on the face. I think it's safe to say the little slap got a bit out of hand." (en)
- "We knew we had to do something bold, standout and memorable to make sure we didn't find ourselves back on the dole." (en)
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- —Trevor Robinson referring to his and Al Young's motivation. (en)
- —Trevor Robinson describing the idea change. (en)
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- 20.0 (dbd:perCent)
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- (115) round 0 (en)
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- Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL (Howell Henry Chaldecott Lury and Partners), a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s. (en)
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- Orange Man (advertisement) (en)
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