What's Next Radio’s Post

A format like vertical videos just defines the constraints for the creatives. Don’t limit your ideas to what you see being done. Make it your own. #contentmarketing #digital #musicbusiness

🎵💰 Last week's fake stat went viral. This week, let's talk real numbers. Did you know streaming services pay artists as little as $0.003 per play? That's 3/10ths of a cent. At that rate, an artist needs 283,333 streams just to earn minimum wage for a month. And that's assuming they keep 100% of the royalties. This week, we're diving deep into the economics of streaming. We'll explore: - How algorithmic playlists impact artist earnings - The hidden value of listener data - Strategies for artists to maximize their streaming income Follow along to discover how data is reshaping the music industry's financial landscape. #MusicEconomics #StreamingData #ArtistIncome

As a professional social media marketer, your LinkedIn update could be as follows: "Discover the 3 remarkable advantages of lossless audio in my latest blog post. As a music lover and audio enthusiast, I'm thrilled to see the growing popularity and prioritization of lossless audio on streaming platforms. Find out more about this trend and its benefits here: https://ift.tt/3HIm9Sw"

Beyonce's Texas Hold 'em has officially gone number one, and it's always interesting how songs reach number one status. So, I want to look at the song from a marketing perspective and go over how it actually hit number one. Now, despite being in the age of streaming, radio is still very important and heavily weighted regarding how songs rank on the chart. And this past week, it gained 16.1 million radio air plays, over a 200% increase. It also drew 29 million streams, up 50%, and is number one on the streaming songs chart. It also went up about ten spots on the radio air plays chart due to the numbers I just mentioned. In addition, it sold 29,000 downloads. So, as you can see, that huge increase in radio airplay propelled the song to number one past Jack Harlow's Lovin' On Me, which was leading the radio race last week. So there you go, radio hit singles still paved the way even in the streaming air. Pretty interesting. #music #musicmarketing #billboard #hot100 #beyonce #musicartists #musicindustry #musicnews #marketinginsights #radio #streaming #radioadvertising #spotify #musicbusiness

“Who’s paying for music in 2024?” When potential new label or distributor partners ask this, I share my screen and show them a dashboard like this one from a release that went live yesterday, July 2nd, 2024. Yes, a fan paid $1,000. Yes, numerous fans paid $100. No, this artist doesn’t have millions of followers or monthly listeners. Yet, this artist will likely recoup before the release hits streaming platforms. Why? Because they used EVEN. What’s the alternative? Not doing a campaign on EVEN and leaving money on the table? Simply relying on the broken models we know don’t work? Consumer behavior is rapidly changing, and fans are more than ever willing to pay for access. Artists, managers, and executives are getting EVEN. You should too. #musicindustry #musicnews #dtc #streaming #superfans

Turns out, your favorite AM/FM radio channels still rule the airwaves! ? In a recent Share of Ear study, radio holds the lion's share with 36%, despite a slight dip. Meanwhile, streaming music hit a 20% share for the first time. Dive into the audio trends and what's shaping your listening habits! #RadioListens #AudioTrends

Streaming Farms - the music streaming equivalent of Click Farms for ad fraud. An interesting classroom example, especially for faculty who cover fraud concepts mentioned in my IS Textbook. This is an Instagram video link. You should be able to click browser to open the app then see the full video. The images of the racks of phones are wild. https://lnkd.in/eN7FYR8q

THE RADIO STAR: NOT DEAD YET Gen Z still listens to the radio. Even though 13-22-year-olds’ listening habits definitely lean toward streaming, with Spotify and YouTube leading the way, radio still has a notable place in their life: 20% of their listening time comes from AM/FM. In fact, Edison Research found 53% of 13-34-year-olds (so, Millennials, too) listen to radio daily—naturally, more than half of that being during car rides. And while radio isn’t the younger gen’s number one source for listening to music, it’s notable that radio reaches 81% of 18-49-year-olds weekly, which is +20 pts more than what cable TV now reaches. (Radio Ink) 📊 YPulse data: 36% of 13-39-year-olds use AM/FM radio to listen to music -- For more expert-curated Gen Z news: https://hubs.ly/Q02K3MpY0

We’re well past the point where just putting your music out there is enough. It’s all too easy for original music to be lost on streaming platforms. Add to this the fact that exposure is defined by algorithms that operate on unknown factors and variables, and you can see how much trust these platforms demand of artists. Streams are an artist’s livelihood. And they’ve no control over them. Artists can’t control what an algorithm is going to push but they can control their brand and the community they build around it. Listeners won’t just come passively, it’s on labels and artists to pursue their people. Release music all you want, but unless you’re engaging with potential listeners and building relationships, it’s unlikely to go very far. You can’t wait for streams, you have to go get them. #musicindustry #streaming #tech

Musical Milestones: Soaring to New Heights Using Direct to Fan Marketing Last month, we celebrated a phenomenal milestone by releasing a limited edition physical album directly to our amazing fans. 📀✨ Proudly, all 1000 copies priced at $100 each were snatched up within days, showcasing the incredible support from our dedicated community. In an industry dominated by streaming, the direct-to-fan platform has proven to be a game-changer, serving as a vital channel for creating and capturing value in the music world. As streaming platforms saturate the market, it's crucial to shift our focus towards innovative and creative strategies that truly maximize the impact of our releases. Whether you're an established artist, producer, or building your personal brand, there's a plethora of opportunities in this evolving space. Let's continue to explore new horizons, engage with our audience directly, and pioneer inventive approaches that elevate our music to new heights! 🚀🎶 #MusicIndustry #DirectToFan #Innovation #MusicRelease