Rob Rooney’s Post

Negativity bias. Have you heard of it? I recently learned of the term and damn—it makes sense. As humans, and, like our ancestors long before us, negative events carried more weight in our minds and in our bodies, than positive ones. Two events of the same magnitude, one good and one bad—and the bad one will hit harder, while sticking with us longer. This is a product of evolution. When a negative event would’ve been our being eaten by something larger than ourselves—it paid off for our brains to give it so much of our attention. Dwelling on it and focusing on it, trying to alleviate the pain, while finding a solution to avoid it in the future. The problem is that there are more instances and possibilities for negative events to occur now. We’re more connected. And our survival is no longer dependant on a handful of variables, but seemingly tied to hundreds. Now, we’re more aware of our surroundings and own internal workings. Our demise could be a poorly worded email. Or an ill-timed social media post. Or a CEO worried about their slight dip in millions. Or a broken wrist that keeps our hand from the keyboard. Or a car that can’t seem to stay out of the shop. Or. Or. Or. And on and on. So then, knowing that negative circumstances already have a disproportionate weight and day-to-day prevalence; why load on more? There’s enough to worry about. Enough to stress. I’m not saying that we don’t acknowledge the wrong, the bad, and the ugly. But, if at all possible, let’s try to give it less of our time. Less of our attention. That goes for what we dole out, as well. Especially in advertising. #advertising #marketingandadvertising #outofhome #copywriting #advertisingagency #outofhomeagency #billboards #outdooradvertising #critique #portfolio

You probably heard you need to provide value with your content. But most people get it wrong. They think value = information overload. Nope. Here are 4 ways to deliver value: 1. Empowerment ↳ Make them feel unstoppable 2. Entertainment ↳ Make them smile (or better, laugh) 3. Inspiration ↳ Light a fire under their a** 4.Education ↳ Teach, but make it bite-sized That's the winning formula. Empower. Entertain. Inspire. Educate. And most importantly → Stay CONSISTENT with it. I posted almost every single day for months. Even when I felt like quitting. And guess what? It paid off. I built an audience of 22k+ people in 7 months. And attracted clients I would have only dreamed of working with before. Consistency beats perfection. Every. Single. Time. Repost to help others out there! ♻️ P.S. If you need help creating content strategy to grow and monetize your personal brand, schedule a call with me today.

Think of your ideal customer as a cat 😸 Just like how cats avoid some scents... ... some people are not fans of ads. As the owner of a digital agency, I often hear:  '𝗜 𝗵𝗮𝘁𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗮𝗱𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁, 𝘀𝘁𝗼𝗽 𝗽𝗹𝗲𝗮𝘀𝗲' But I love what I (and we with the team) do. Let me take you briefly through our creative production industry! ✅ 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗲𝗲 𝘂𝘀  Many people have a love-hate relationship with online ads. This adds (sometimes quite a lot) complexity to our creative process. ✅ 𝗧𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 Achieving (not always) outstanding results without being intrusive is a constant challenge. But when we strike the right balance →  it's thrilling. ✅ 𝗜𝗴𝗻𝗶𝘁𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗮𝘀𝘀𝗶𝗼𝗻  Creating ads that deliver results and visually captivate is like painting digital masterpieces. Although you need to connect a lot of dots in the right order... ✅ 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝘁𝗶𝗴𝗵𝘁 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀  The pressure is intense, but seeing our work go live (and on time, mostly) makes every late night worthwhile. ✅ 𝗠𝗼𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝘁𝗿𝗶𝘂𝗺𝗽𝗵 Seeing our ads in action—online, on billboards, or in social feeds—is like watching our babies grow up and thrive. Always a pleasure. [Secret: after campaign is launched  →  (sometimes) we screenshot "our" ads  →  share with the team  →  everyones celebrates a bit] ✅ 𝗥𝗶𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗼𝗹𝗹𝗲𝗿𝗰𝗼𝗮𝘀𝘁𝗲𝗿 From frustration to exhilaration, each day brings new challenges and opportunities. Yup, there are bad days, when everything is falling out of hand. ✅ 𝗦𝗵𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 One of the greatest joys for me is sharing what I do with my own kids. It sparks their curiosity about creativity and imagination. Are you showing what you do at work to your kids? 🧒🧒🧒 In today's fast-moving digital world, advertising and creating ads is more than just selling products... ... it's about creating experiences and building connections. So, next time you see an ad remember the passion (+ smart and caring people) and dedication behind it ❤️ Keep crafting greatness! 🚀 #adguns #creativeproduction #founderstories #adproduction #neededyesterday ----- React to if this makes sense! ♻️ 📰 Signup to my Newsletter: https://lnkd.in/dvNCFzEt

He’s an ad industry staple. He's an unwanted ad world critic. He's a seasoned organizor of in-house crib fests. He's RANT-MAN. Just discuss the latest ads in his presence and watch him expand every minor quibble into an epic critique. He’s got a knack for making even the smallest issues seem like they deserve a full-blown campaign. Smoke breaks turn into episodes of 'What's Wrong with the Ad World...or World According to Rant-Man'. In his eyes, most brands have lost their charm, churning out soulless content that fails to resonate. And clients? Don’t get him started. He’ll tell you they’re the scum of the earth, always chopping at creative ideas until all that’s left is the blandest of the bland. According to him, every brief is a new episode in a saga of creative butchery. And the servicing team? Well, they’re just the messengers he loves to shoot. He's convinced they're spineless, bending over backwards to please clients at the cost of the creative integrity of the work. In his view, they suck the life out of innovative concepts, turning them into whatever they think will offend the least and please the most. To Rant-Man, everything sucks. He mourns the days when ads could shock and awe, provoke thought, or even cause a stir. Now, he sees the industry as a wasteland of missed opportunities and misguided endeavors. He zooms into the unnecessary details so deeply, you'd think he could see the molecular structure of bad ideas. It's like he's got a particle enhancer for flaws, making sure nothing gets past his critical eye. And meetings, that's where he really takes off—figuratively speaking. Before the brief even begins, he's ready to shrink down everyone’s ideas, pointing out every tiny flaw like he’s got a subatomic view of what won’t work. Navigating a day with Rant-Man is an exercise in patience. He's like a hero who's forgotten the 'hero' part and just kept the 'super'—super critical, super detailed, and super exhausting. . . . . #RantMan #Advertising #Sarcasm #Corporate #JustForFun

Mirror, mirror on the wall, is this content even me at all? On social media, genuineness is fading. Creators are sculpting their online selves for likes, shares, and fleeting moments of fame. → Tags for baseless recognition. → Comments for visibility. → Reposts for paybacks. 𝘚𝘤𝘳𝘢𝘵𝘤𝘩 𝘮𝘺 𝘣𝘢𝘤𝘬 𝘢𝘯𝘥 𝘐'𝘭𝘭 𝘴𝘤𝘳𝘢𝘵𝘤𝘩 𝘺𝘰𝘶𝘳𝘴. But at what cost? Don't become a distorted image in the pursuit of likes and shares. _____________ My creative juices have finally returned. Back to branding tomorrow.

The best niches are the ones that find you. I believe the strongest, everlasting creators are the ones who went into creating WITHOUT guardrails and a perfectly curated vision. They spoke from their guts about things they cared about and one day *poof* their niches were born. Think Alix Earle - I don't know if she specifically meant to be known for her story time GRWMs (maybe she did?) but she saw how engagement on those videos took off and now is synonymous with that style of content. It's even happening here on LinkedIn. Take Sami Unrau (my fav working mom content). She has a corporate job and could probably talk forever about social media, marketing, operations, etc but she started posting her raw feelings about being a working mom and her content took off. *Poof* her niche was born. People "get into" content creation sometimes with such a rigid plan that they don't let the universe do its thing. #influencermarketing #niches #contentcreation

It's really tough to get clients to understand this one thing. Your content shouldn't just be about what you like. It's pretty common for founders and team leaders to pick apart the content we've created based on their own preferences. Sometimes it's necessary, but it can end up hurting you more often than not! You've got to create content based on what your customers like and want to see. If a Taylor Swift meme cracks you up because you're a big fan, that's not a good enough reason to make a meme for your brand. On the other hand, if you're not a fan but you know your audience loves pop culture references, you might wanna go ahead and create that meme, ignoring your personal feelings (although, if you're not a fan of Taylor Swift, it's better to keep that to yourself 😉). Don't be selfish with your content. Follow the data and listen to your customers. #socialmediamarketing #womeninmarketing #businessmarketing #socialmediagtips #instagramtips #instagrammarketing

When you work at an ad-agency, every client-meet teaches you something, either about the world of advertising or just life in general. There are always takeaways, provided you are vigilant and watchful enough. Today was one such day for me. After working on a website's homepage for almost 2 months, I was heartbroken when the client outright rejected my content. While I am used to rejections, this one hurt a tad bit more as a lot of hard work had gone into the project. However, I was wise enough to not catastrophize the situation, and after enough rumination perfectly understood the client's viewpoint. I realised why my idea got rejected and where I missed the trick. Luckily, I took the feedback constructively and got to learn a completely new perspective that was previously alien to me. At times in life, all that is required is to be at the 'backseat', and taking stock of the situation at hand. Doing so widens your vision. #Learningneverstops #Growth

Interesting article in Adweek on how top creatives learn, get inspired and motivated by the work of other agencies. Great perspective by Public Inc.'s very own jill applebaum. Have a read.