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What is Segmentation in Marketing? A Comprehensive Guide - Discover how segmentation can revolutionize your marketing strategy and boost customer engagement. https://hubs.ly/Q029_6rW0

This week, I spoke with the CMOs of three companies, each generating over $50 million in ARR. They all mentioned wanting an "allbound personalized approach," yet each had a different interpretation of what that meant. Here’s my perspective: Allbound, simply put, is omnichannel. You might have heard terms like “Inbound-led Outbound” from Adam Robinson or “Outbound-led Inbound.” These describe different strategies within omnichannel initiatives. The Two Sides of the Coin 1️⃣ Inbound-led Outbound Typical scenario: - Visitors come to your site—personalized or not (using tools like Userled, VWO, or AB Tasty). - Accounts or contacts are identified through tools like Clearbit, RB2B, ZoomInfo, 6sense, or Dealfront. - Retarget the ideal customer profile (ICP) with multi-channel personalization on ads and email platforms, using Userled for content personalization. - Notify the right SDRs or AEs on Slack when an account or contact shows significant intent based on content consumption (e.g., 3 contacts from a company spending over 5 minutes across 3+ channels). - Equip them with personalized content based on ICP interest for optimal outreach conversion. 2️⃣ Outbound-led Inbound - Buying intent and signals are identified and delivered to your sales team in Slack and CRMs (using tools like Apollo, Cargo, or CommonRoom). - SDRs reach out to the right contacts with outreach optimized for conversions with Userled. - Prospects click on personalized assets enabling the tracking of contacts across your brand - The sales team is notified each time there’s interaction from key accounts and contacts across your brand - Deals move faster from first impression to close won. In essence, allbound is about integrating inbound and outbound efforts to maximize engagement and drive results. That’s my take—what’s yours?

B2B marketers face challenges in effectively implementing multichannel marketing strategies, with only a quarter achieving mostly or fully automated approaches. Despite recognizing its importance, many struggle with creating effective strategies, aligning with sales teams, and utilizing data for personalized customer engagement. #B2BMarketing #MultichannelStrategy #MarketingAutomation #DataAnalytics #CustomerEngagement

Unlock the Power of Customer Touchpoints Discover the key touchpoints that can elevate your business to new heights. From social media engagement to the point of sale, each interaction holds the potential to transform prospects into loyal patrons. Our expert strategies delve into the nuances of customer touchpoints, ensuring a seamless and engaging journey for your audience. Conversions are the heartbeat of online success. Whether you're aiming for sales, lead generation, or engagement, a well-optimized website is the key to unlocking these goals. It's not just about having a website; it's about having one that guides visitors seamlessly through their journey, resulting in meaningful and valuable conversions. https://lnkd.in/dpWm3DAq #speckdesigns #sdinsights #businessgrowth #businesssuccess #marketing

Untangle Your B2B Marketing Strategy: Multichannel vs. Omnichannel 🙌 Launched a ground-breaking B2B product, but struggling to reach decision-makers? 🤔 Don't sweat it! Multichannel and omnichannel marketing can bridge the gap. 🔺 Multichannel: See it as a toolbox filled with marketing channels - social media, email, content marketing. Choose a few to target your audience across various touchpoints. It's budget-friendly and perfect for B2B start-ups! 🔺 Omnichannel: This is a well-orchestrated campaign, where channels work together flawlessly. Imagine a seamless lead nurturing process, guiding prospects from initial contact to conversion. Omnichannel fosters brand loyalty in the B2B world. The Choice for Your B2B Firm❓ Limited resources? Multichannel provides a targeted approach. Prioritize deep client relationships? Omnichannel fosters stronger connections. Both strategies empower you to build connections and win over B2B clients! #B2BMarketing #MarketingStrategy #Coledab2b

Are you ready to make waves in the marketing world? 🚀 Revolutionize your marketing playbook with CleverTap's expert guidance on segmentation and personalization. Unlock unparalleled customer engagement, foster brand loyalty, ensure long-term success and so much more. What are you waiting for? Click the link to read more and take your brand to new heights of success! https://bit.ly/3J71Gni #Personalization #CustomerEngagement

🚨B2B Marketing Trend Alert🚨The "Consumerization" of B2B Marketing. Now what the heck does that even mean? ✨Social Influence: Buyers are no longer isolated DMs; they're socially connected and influenced by digital interactions. ✨Omnichannel Transformation: B2B is breaking free from traditional silos, embracing omnichannel strategies that span the internet (duh), mobile, and beyond. (Don't want to blow anyone's minds too much here, but us millennials LOVE some good direct mail marketing. Send us one sticker or a hard copy of your eBook, we will be so happy.) ✨Data-Driven Nurturing: Leveraging data insights to nurture leads effectively and drive conversations--this one needs a whole separate post to discuss, honestly. ✨Hybrid Experiences: Seamlessly blending physical and digital touchpoints for a holistic customer journey. How does this impact B2B marketers? 🗝️Silos Must Fall: Successful marketers will dismantle organizational barriers to create integrated omnichannel experiences. 🗝️Branding Matters: Upper-funnel branding investments are essential--your brand's story matters more than ever. 🗝️Sharper Measurement: Improved marketing measurement ensures you're on the right track. Moral of the story? Change or fail. Or like, idk, hit me up and let's talk content creation, lead gen, and data-driven strategies. 🤷🏻♀️🤷🏻♀️🤷🏻♀️ #marketingstrategy #marketingtrends #B2Bmarketing #karleighlovesstickers #alwayssendkarleighstickers

One of the best parts of working with B2B brands is the amazing salespeople you get to meet. Especially when designing omnichannel systems, no one understands how to shape successful customer behaviors like great salespeople do. A few tips to structure a great conversation that will set the foundation for record-breaking omnichannel activations: > Get clear about the info you need: when does a motivated customer present positive behaviors, and what rewards prompt the next harder behavior? > Set conversational objectives right away: we're working together to build a system that encourages and tracks behaviors that great customers already do. > Ask questions for stories: Introduce me to your favorite customer from this segment. What does a great day in their office look like? When are they motivated to make a decision? Who do they make that decision with? What's one way you make meaningful marketing connections with the Salespeople you need to help? More practical thinking and tips on ways to make the most of these moments here: https://lnkd.in/eP52AQQX

Part 2 of our series on Creating Value for Targeted Customers is here! Discover how to enhance and sustain the value you offer to your customers. Learn about the importance of innovation, personalization, and quality improvement to not only meet but exceed customer expectations. Perfect for businesses looking to deepen customer engagement and boost loyalty. Dive in to ensure your business stays ahead in today’s dynamic market! 🚀 #MarketingStrategy #Procurement #Segmentation #Targeting #CreateValue #ProductLaunch #Entrepreneur #CRM #MarketingResearch #MarketAnalysis #CustomerValue #Branding

🌟 New Insight on Our Blog: Mastering Multi-Channel Marketing 🌟 Dive into our latest blog to uncover the secrets of leveraging email, SMS, and social media for unparalleled customer engagement. We're breaking down the essentials of multi-channel marketing and how it can skyrocket your business's growth. Why stick to one channel when you can connect with your audience on multiple platforms? Find out how with our actionable strategies. https://lnkd.in/e2Wt5dSG #MarketingStrategy #multichannelmarketing #GrowthHacking #ecommercemarketing #emailmarketing