Oliver McAteer’s Post

Like our friend Leeann Leahy at VIA, Fitzco also includes standard language around promotion in MSAs. Also with mixed results. But I strongly second her point: PR is our advertising. It helps us attract talent that client partners want to work on their businesses. Marketing leaders rely on industry trades (and LinkedIn posts) to stay current on what agencies are up to. And, of course, they do the same when preparing for pitches - either to help create short lists of potential partners or to learn more about those a search consultant suggests. If reading about client work was a meaningful way to learn about your future agency, why deny their next great client partner the ability to do the same? #advertising, #agency, #advertisingindustry https://lnkd.in/eaZ9Scwt

Nobody likes a fake, whether it's people, products or brands. This Magnum advert shows how important authenticity is when it comes to nurturing relationships. If it's not genuine, you can’t savour the taste of what you truly deserve. Let's hear it. What do you think about this ad👇 #advertising #marketing

How and where you show up matters… Your clients will choose your business by the advertising you do, the size of the ad, the delivery method of that ad you choose and the referrals your current and past clients say when sharing your name and business with their networks. Referrals are the best way to get a client however having your brand seen in their homes makes you easy to share and reference with others - I have heard countless times from clients that someone showed them an advertisement in my magazine when someone was looking for something specific, most of my clients actually receive my magazines and call me because they want to show up in their Neighbourhood- as they read it also and they want to be a part of the community. Remember that your advertising is a reflection of your brand, so choose wisely how you are being found. Your clients are your best advocates, so make sure you provide them with an excellent experience that they will want to share with others. #branding #advertising #marketing

The three C's of Brand Development https://lnkd.in/dksB9YTN #clarity #consistency #connection #brandclarity #brandconsistency #brandconnection #knowyourbrand #tellyourstory #buildrelationships #authenticbrand #strongvalues

As we are in the business of advertising we thought we would post about the benefits 😀 Nowadays advertising permeates virtually everything we watch or listen to. YouTube videos are intermittently interrupted by promotions, TV shows are frequently hijacked by commercial breaks, and videos of newspapers and magazines have been decrying advertorial spreads taking over to a portion of print publications. Why advertise? Grow your customer base Remind customers of your offering Tell people about your business and what you do Increase sales Raise your brand awareness See how whatsoninhereford.com can help you achieve your business goals https://loom.ly/O6UpOy4 #advertising #hereford #whatsonin

Why are promotional giveaways and branded products the #1 Advertising Strategy Using branded products will put your message directly in the hands of your audience. Also, unlike a newspaper advertisement that disappears from view the moment they turn the page, it will keep them thinking of your company for an exceptionally long time. This is an excerpt from The Art of GIVE-ology® GIVING Your Way to Success in Business by Donna Bender Accomplished Branding Strategist and renowned GIVE-ologist®

Why are promotional giveaways and branded products the #1 Advertising Strategy Using branded products will put your message directly in the hands of your audience. Also, unlike a newspaper advertisement that disappears from view the moment they turn the page, it will keep them thinking of your company for an exceptionally long time. This is an excerpt from The Art of GIVE-ology® GIVING Your Way to Success in Business by Donna Bender Accomplished Branding Strategist and renowned GIVE-ologist®

Groundhog Day. It was a great film, but also what we see regularly; the same issues repeated again and again in marketing campaigns from brands and agencies that should know better - but don't. This was the basis of an article I have written for Performance Marketing World. Top tips for running activations safely and effectively. https://lnkd.in/ePiczaun Basically it is about avoiding basic errors through a bit of thinking and planning. If a brand ends up in the mud, it is bad for all of us.

Do you have the best product? Does it even matter if you did? You've invested heavily in creating a top-tier product. Great. But if your audience perceives your competitor as being better, all that hard work is wasted. Perception is key. Seth Godin said, "Facts are irrelevant. What matters is what the consumer believes." Being the best is important. But having people BELIEVE you're the best is crucial. Learn more: https://lnkd.in/gbb5Et2v #Brand #Marketing #Narrative #Advertising

Just the other day, a client of mine told me about the marketing challenges her company is facing. She wasn't sure whether branding or advertisement would help her to increase sales. Have you ever felt a bit confused about those two concepts? Branding is all about defining your company or product's complete identity, personality, and values. The foundation and long-term strategy shape every other marketing effort down the road. Conversely, advertising has the short-term goal of promoting specific products, services, or deals you're offering. It's the mechanism for getting the word out and motivating people to purchase. Building a brand is no small undertaking. It takes a ton of consistent time and effort because it's an ongoing process you continually nurture. An advertising campaign is more contained with a clear start and end date tied to that promotional objective. But here's the kicker—advertising only works if it's rooted in a solid brand foundation. You can't just start advertising willy-nilly and expect long-term success. An effective ad campaign amplifies an already well-executed branding strategy. #BrandStrategies #Branding #BrandStrategyMatters #BrandStrategy #BrandDevelopment #AvinashChandra #BrandingVSAdvertising