GroupM’s Post

A round of applause for EssenceMediacom, who have just been crowned Global Agency Network of the Year at the M&M Global Awards! 🎉 With an impressive haul of 16 awards, their work spans across various sectors and regions, demonstrating their versatile approach to delivering top-notch campaigns.

Before their investment in OpenAI, Microsoft was already deeply involved in artificial intelligence on multiple fronts, with a particular focus on adtech. Recently, Microsoft's Rukmini Iyer sat down with GroupM's Rich Astley (choreograph) to talk about the interplay between the two. They discuss: • The pivotal role AI plays in adtech advancements • The transformative potential of Large Language Models (LLMs) • The strategy behind hyper-personalization in marketing • The role of data clean rooms in secure collaboration 🎥Watch the full video here, recorded live at the GroupM Rooftop at Cannes Lions: https://loom.ly/CN8AYyU

A new era of culinary innovation is here! Britannia Industries Limited is revolutionizing the culinary landscape with BourbonIT, a groundbreaking platform that transforms traditional recipes into innovative culinary creations. This pioneering initiative, made possible through a collaboration with GroupM's Mindshare, Google Cloud, and VML, leverages Generative AI to offer unique and visually appealing culinary experiences. _ #GroupMIndia

Today, we officially welcome Brian Lesser back to GroupM as he steps into his role as Global CEO. 🎉 Brian’s no stranger to GroupM, having previously served as our CEO in North America from 2015 to 2017. His passion for innovation, deep industry knowledge, and fresh perspective will be invaluable as we continue to develop new ways to deliver exceptional value and drive growth for our clients. Welcome back Brian!

From WeChat to Weibo, from Asia to the Americas, Black Myth: Wukong has had the most successful launch of a AAA game from China in history. But what's behind its success? 🕹️ It is one of the first AAA titles from China that fully embraces its mythology, bringing to life the legendary tale of Sun Wukong, the Monkey King. The game's success demonstrates the power of authentic storytelling rooted in culture and tradition. As its global launch partner, GroupM's Mindshare has been instrumental in bringing this Chinese AAA title to the rest of the world, managing its global media promotion and content distribution across multiple countries and regions of North America, South America, Europe, and Asia, covering nine languages. #GroupMChina

What happens when ice cream meets innovation? 🍦 Ben & Jerry's has successfully launched the second edition of its Chunky Experience pop-up in Rotterdam, attracting 1200+ visitors on its first weekend. This 'phygital' event offers consumers a chance to taste new products and learn more about the brand's social mission. The event will expand with a Digital Out of Home activation in Amsterdam's Leidseplein. - The experience is the result of collaboration between GoSpooky, Tasty Lemon, &MediaGroup, Flink, GroupM, and Mindshare #GroupMNetherlands

IONITY has partnered with EssenceMediacom to drive their media strategy, creative execution, and community activation across 24 European countries! 🚀 Together, we’re on a mission to transform IONITY into a beloved brand among European EV drivers, foster a strong emotional connection, and position them as the go-to charging network for everyday journeys. #GroupMEMEA

We're thrilled to share that Kelly Parker and Katie Lee, Wavemaker UK, alongside Kate Rowlinson, EssenceMediacom UK have been shortlisted for the Media Leader of the Year at Campaign UK’s Media Week Awards 2024. Congratulations and good luck! 🤞 Full shortlists https://lnkd.in/eUB3HUxJ #MediaLeader #GroupMUK

Addressability in advertising not only benefits marketers but also creates a deeper emotional connection with consumers. GroupM Nexus' Ryan Storrar outlines how how unifying diverse data signals can lead to a better understanding of consumer context and stronger customer relationships in Performance Marketing World: https://lnkd.in/g2r8DVkW #GroupMEMEA #GroupMNexus