Chad Schulte’s Post

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SVP Agency Partnerships & Strategy

As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/er2kGpqn #ContextualAI #CTVAdvertising #InnovationInMarketing

Contextual AI Unlocks New Targeting Options and Insights for CTV Advertising – Beet.TV

Contextual AI Unlocks New Targeting Options and Insights for CTV Advertising – Beet.TV

https://www.beet.tv

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