BuzzFeed’s Post

Promote that burger before it demote you. Making burger tasty with fresh lettuce, moist aaloo patty, onions, mayonnaise, cheese and putting it on the table is not what content marketing is. 🫕 Everyone loves to eat a nice meal that has a 🍔. But, how you present it in front of the people who loves to devour this snack will hit the mark. Right? So how to promote this content aka burger? Well, you start by going deeper into its ingredients. The buns, how fresh they are. How healthy are veggies? How tangy is the special sauce used in making that burger? 😎 Similarly, it’s all about how well you detail your product so your customer buys it. 📍Just like staff preparing burgers first approve the taste of burger. Start by making ‘search engines’ validate your content. 📍Find your customers where they are. Give them offers like ‘free toppings’ so they are inclined to buy your product. 📍Reward those who give testimonials and the ones who share pictures of their experience with your product. Perhaps a complement drink or a new product addition. Tailor your approach for customers just like you customize meals for them. 🍟 Happy appetising monday. 😋 ————————————————————————- Follow for more #ASwrites #burgerlove #marketingburger #b2cmarketing #digitalamarketingexpart #contentisnotmarketing

The other day, I had an experience at a restaurant that made me feel I had gotten a bite of the dystopian future of tech in food. I was super hungry, and there was a chain salad joint in a town where we had some business. So we ordered a couple of salads online to pick up after my meeting was done. Whether or not it was our mistake in customizing our order on the app or not, the fact is that we got cheese on one of the salads. So we went back into the restaurant to see if we could have it remade. In the old days, when there was a problem, you talked to a real person about it. In this case, we were told there was nothing they could do, and we would have to go back on the app and call Grubhub. So we went back to the car to call Grubhub, got disconnected a couple of times, and finally had to spend 10 minutes talking to an agent in order to get a refund. If we wanted another salad, we'd have to go back onto the app, reorder, then wait for it again. The real humans at the restaurant weren't authorized or capable of just taking care of a couple of customers. Has the marriage of technology and food gone too far? Where is the human connection that made food what it once was? The soul, the love, the real person behind a dish? I remember my excitement when a certain vegan QSR opened up in my county (which is lacking in anything vegan). In the beginning, it seemed like there was some pride in the employees that worked there, and the food, albeit simple, was decent. Over the years, it became clear that they just hired anyone willing to put in their hours and follow formulas, simply slap meals together, and quality rapidly declined. I stopped going there because I was tired of being disappointed every time with quick but soulless food. I was able to get a better quick meal at a local falafel joint. This QSR is currently shutting down multiple locations, and I wonder why. I guess this is why certain countries, like Italy, mostly ban these chains. What is the trade-off between a quick bite and impact on local communities, farmers, the diners, or even the future of food? We also can't forget that the meaning of food has to do with connection, a shared experience, with the heart and soul of the people that make it. Should these be traded for efficiency and technology? I can't say I won't ever buy a coffee from Peet's, but one of my resolutions for 2024 is no longer to eat at any sizeable chains. I want to know who is making my food and the thinking that went into it. I want my food to have soul, not efficiency.

For many of you, this new product launch will seem obvious. We’re a bean brand—of course we’d do our own flavour-first take on baked beans. But the WHY behind this launch? That’s something we’ve discussed and developed over a long period, considering many factors (and going back and fourth on many of them like crazy cats!) Over the next 5 days, I’ll be sharing a post each day to dive into our reasons, starting with: 👉 THE CONSUMER WE’RE MISSING. We’re undeniably a foodie brand. We overindex with on-trend chefs, work closely with food writers and creators, have a Sunday Times Bestselling cookbook and make sure we get Guild of Fine Food Great taste awards on all of our products. I love this about our consumer base. I want our community to be “that foodie friend” who always knows the latest trend. They are OUR version of an OOH campaign, OUR performance marketing spend - they're real, credible people and they're what have brought us our success today. But, there’s a challenge with this focus ⬇ While some of our fans (MANY, in fact!) will eat our Queen Butter Beans straight from the jar, most prefer using them in a recipe or a “cook from scratch” meal. The problem? A huge number of UK consumers rarely cook from scratch. 29% of consumers eat ready meals at least once per week (YouGov 2023) We don’t want to miss out on this consumer. We want this chunk of people to become #beanobsessed like the rest of you. So we needed to give them an easier option. And I’m not sure what’s easier than a food cupboard meal that you can bung in the microwave. No nasties, just delicious, natural ingredients and an opportunity to grate a load of melty cheese to boot. Wondering what the second WHY is? See here: https://lnkd.in/e8zRcfYK 🫘 #bakedbeans #newproductdevelopment BUY NOW: 🌐 Our website: https://lnkd.in/evt2YCU5 - FREE SHIPPING! 🛒 Sainos: https://lnkd.in/epe_8FZy 🛒 Ocado: https://lnkd.in/eQNrSTQv

🍽 Bon Appétit! Did you know that 97% of internet users have tried a recipe from social media or other online resources? 🌶️ Your Food & Beverage brand can spice things up with MikMak’s Shoppable Recipes. This new feature from MikMak allows shoppers to add products directly to their cart from your brand’s recipe content. ✨ Learn more in our recent blog! #FoodandBeverage #GroceryMarketing #eCommerceMarketing #ShoppableContent

I placed an order for a bagel sandwich and coffee in a cafe yesterday. I mentioned to the server that I’m vegan and requested for vegan cheese in the sandwich (which I was happy to hear that they have). I was served coffee in a beautiful wooden tray with a small cookie on the side. I asked the server whether the cookie was vegan. He looked confused, and told me that he’ll confirm and come back. As I had imagined, he came back to say that it wasn’t vegan, and had butter in it. I, then, politely asked him to take the cookie back, as I wouldn’t be having it and I didn’t want to waste it either. This is one of the many similar experiences that I have had. Of course, this is not a major serving error. But it does impact my dining experience. Have you had such experiences before? Share them in the comments 👇🏽 PS: If you need assistance in training your staff to provide proactive and exceptional service to all types of your guests, I’m here to help! PPS: If you’re new to my page - Hi, I’m Khushi, and I help F&B businesses serve vegan options to plant-forwards guests confidently, seamlessly and profitably through my startup Vegan Solutions with services like menu development, staff training and targeted marketing _____________________ #stafftraining #fandb #horeca #foodindustry #vegansolutions #veganconsulting #veganhospitality #veganhospitalityconsultant #foodconsultant #menuconsultant

𝗛𝗮𝘃𝗲 𝗬𝗼𝘂 𝗘𝘃𝗲𝗿 𝗧𝗿𝗶𝗲𝗱 𝗮𝗻 𝗜𝗻-𝗡-𝗢𝘂𝘁 𝗕𝘂𝗿𝗴𝗲𝗿? It's just a burger, right? Yes, it's delicious, but think about it—how many delicious burgers have you had in your life? So, what makes In-N-Out stand out in a world overflowing with tasty options? 𝙄𝙩'𝙨 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙖𝙗𝙤𝙪𝙩 𝙨𝙚𝙡𝙡𝙞𝙣𝙜 𝙗𝙪𝙧𝙜𝙚𝙧𝙨; 𝙞𝙩'𝙨 𝙖𝙗𝙤𝙪𝙩 𝙘𝙧𝙖𝙛𝙩𝙞𝙣𝙜 𝙖𝙣 𝙪𝙣𝙛𝙤𝙧𝙜𝙚𝙩𝙩𝙖𝙗𝙡𝙚 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙬𝙞𝙩𝙝 𝙚𝙫𝙚𝙧𝙮 𝙗𝙞𝙩𝙚. 🍔✨ 𝗪𝗵𝘆 𝗜𝗻-𝗡-𝗢𝘂𝘁 𝗕𝘂𝗿𝗴𝗲𝗿 𝗖𝗮𝗽𝘁𝘂𝗿𝗲𝘀 𝗛𝗲𝗮𝗿𝘁𝘀 𝗮𝗻𝗱 𝗧𝗮𝘀𝘁𝗲𝗯𝘂𝗱𝘀: 𝗨𝗻𝗺𝗮𝘁𝗰𝗵𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Each burger is a masterpiece of fresh, never-frozen patties and hand-leafed lettuce, setting a gold standard in fast food quality. 🌟 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗲𝗱: Their straightforward, consistent menu makes every visit a reliably delicious adventure. 📋 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: In-N-Out has built a cult following, with fans of all generations influenced by both the food and the company's strong community values. ❤️ 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗧𝗼𝘂𝗰𝗵: The "secret menu" adds a layer of intrigue and personalization, turning every meal into a unique experience. 🤫 Imagine braving 23-degree weather in Idaho, just for a burger. This isn't the madness of snagging the latest tech gadget or scoring front-row concert tickets—it's the frenzy for In-N-Out's legendary taste. 🎟️❄️🍔 𝗜𝗻-𝗡-𝗢𝘂𝘁'𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗲𝗻𝗶𝘂𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝟰𝗣𝘀: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: A simple yet high-quality menu with the allure of a secret menu for those in the know. 𝗣𝗿𝗶𝗰𝗲: Expertly balanced to offer value without compromising on quality. 𝗣𝗹𝗮𝗰𝗲: Every location is strategically chosen for maximum accessibility and convenience. 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: The #brand thrives on word-of-mouth, bolstered by a strong, minimalistic #advertising approach that resonates with its loyal customer base. While there are many delicious options out there, In-N-Out doesn't just serve burgers; they serve moments that turn into memories, proving that sometimes, a burger is not just a burger—it's an experience. 🍔💖 #branding #food #marketing

🍴Restaurant owners don’t realize how much power the vegan in the group has. Many times I went out with family and friends, I was the one deciding where to eat. Like me, I heard others describe the same situation. The deciding factor: the plant-based options available. No one in my group cared so much, as long as there was some good food. In the end, we wanted to spend time together. That one person with the dietary preference has the power to take the whole group of potential clients to another restaurant. My advice? ↳ Attract these customers by adding delicious 🌱 options on your menu. �� ↳ Promote these options on google, social media & on your website. What’s stopping you to make this changes in your restaurant? 🔁Repost this so that more food business owners see it. 

Moving towards cutting corners with low-budget, so-called on-demand video 📽 productions for food and beverage brands is a trend I’ve watched with increasing concern🍷 🌭   From my perspective, this strategy often leads to losses that go beyond 💸 financial—it can cost companies their connection with the consumer.   Here is a short story based on my experiences.   Phoode® #food #foodphotography #foodphotographer #foodstyling #foodstylist #foodindustry #props #videoproduction #videoediting #videomarketing #contentcreator #contentmarketing #contentstrategy #contentcreation #tabletop #beverageindustry #foodmarketing #beverage #food #foodserviceindustry #productioncompany #phoode

𝙍𝙤𝙖𝙙𝙢𝙖𝙥 𝙤𝙛 𝙁𝙚𝙖𝙩𝙪𝙧𝙚𝙨 𝙞𝙨 𝙖 𝙍𝙚𝙘𝙞𝙥𝙚 𝙛𝙤𝙧 𝘿𝙞𝙨𝙖𝙨𝙩𝙚𝙧! How to AVOID 👇 Hey fellow product managers! If your roadmap has features but doesn't have the business goal/outcome it drives, you're running a Feature factory AND... IT'S BAD ☹️ A Feature Factory roadmap is like trying to cook a meal by throwing every ingredient (features) into the pot without a recipe (vision) It leads to: - Unclear Direction Or Purpose😭 (like a soup without a clear broth!) - Wasted Resources Without Impact🤢 (like overused spices to spoil the dish!) - Jumbled & Confusing Features😖 (like adding many sauces inside a falafel) - Overwhelmed Users 🤯 (Like a big fat sandwich that users can't even bite) You'll end up with a dish that's more of a mess than a masterpiece 🥵 Instead Whip up an 𝐎𝐮𝐭𝐜𝐨𝐦𝐞-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐑𝐨𝐚𝐝𝐦𝐚𝐩! An Outcome-Focused roadmap is like following a tried-and-true recipe that yields a culinary masterpiece. It helps you: - Build a clear direction and purpose (like a perfectly balanced sauce!) - Focus resources on high-impact features (like the perfect blend of herbs and spices!) - Deliver value to your users (like a dish that leaves them wanting more!) If you want your users to leave with a good taste and keep craving for more... 𝑫𝒊𝒕𝒄𝒉 𝒕𝒉𝒆 𝑭𝒆𝒂𝒕𝒖𝒓𝒆 𝑭𝒂𝒄𝒕𝒐𝒓𝒚 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉 𝒂𝒏𝒅 𝒔𝒕𝒂𝒓𝒕 𝒄𝒐𝒐𝒌𝒊𝒏𝒈 𝒖𝒑 𝒂𝒏 𝑶𝒖𝒕𝒄𝒐𝒎𝒆-𝑭𝒐𝒄𝒖𝒔𝒆𝒅 𝒓𝒐𝒂𝒅𝒎𝒂𝒑! 🔹Got messed up in Feature Factory trap? 🔹What are your ways to avoid it? Share in the comments below! 👇 #ProductManagement vs #Cooking #OutcomeFocused #FeatureFactory #Roadmap #ProductSuccess

Great content moves emotions and sentiments - makes you happy, inspired, reassured, touched, or sometimes hungry... like this delicious inspiration the food content experts at Cedar Communications has cooked up! #contentmarketing #creativeagency #contentmarketingagency #creativity #foodcontent #tiktok #social