Wendy Weinert, MBA

🎯📬 Refine Your Direct Mail with Market Research. Enhance your direct mail campaigns by integrating precise market research. Understanding the specific needs and preferences of your target audience allows you to personalize your messaging and maximize impact. Are you ready to create more effective marketing campaigns that drive action? Contact Allegra Alpena for expert guidance in using market research to tailor your direct mail strategies. Learn more about targeting with market research: https://lnkd.in/eurSZ-iW #DirectMailMarketing #MarketResearch #TargetAudience #AllegraAlpena

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Why we should all take a lead from the Geico Gecko If I were starting a brand today the one thing I would seriously consider is creating a brand character If that seems like some throw back to 1980's cereal brands then the data would back you up as incidents of brand characters in award winning IPA entries has tumbled dramatically from around 40% to 15% over that time. They really aren't that fashionable today. But you ignore them at your peril because they are one of the most powerful advertising tools out there Orlando Wood who describes them in his incredible book Look Out as "character fluent devices" has shown that they have a profound impact on business results get a copy you won't regret it!) Take the 2024 Super Bowl for example. Had you used a celebrity like most advertisers then the average Star score (emotional response) was exactly the same as those without one. However had you used a branded character then on average you would have seen a massive 1 Star advantage over non characters & celebrities. Add to the fact that they don't charge the same fees as a celebrity and its the Advertising effectiveness bargain of the century! In the latest episode of Uncensored CMO I caught up with the very clever Michelle Moscone (she/her) who is in charge of brand and creative at Geico about the importance of their famous Gecko which is 30 years old now She puts it in a beautifully simply way that the Gecko enables the audience to have a really fast connection with the brand in a lovable way creating a short cut for your brand and message. It's well worth reading Jenni Romaniuk's brilliant book called Distinctive Brand Assets which covers a lot of research on types of assets and how they work. Link to the episode in the comments section below Jon Lombardo Peter Weinberg Vanessa Chin Andrew Tindall Kerry Collinge

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📬🎯 Enhance Your Direct Mail with a Strong Call to Action. The key to successful direct mail campaigns lies in a compelling call to action that drives the recipient to engage with your brand. Want to boost the effectiveness of your marketing materials? Contact Allegra Alpena for expert assistance in crafting direct mail that not only reaches your audience but also gets them to respond. Let’s create campaigns that deliver tangible results. Learn more about effective CTAs: https://lnkd.in/gCu6nFfZ #DirectMail #MarketingTips #CallToAction #AllegraAlpena

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Align the stars in your data, brand marketers. Shift your focus to traffic trends and local search conversions. Keyword rankings are inconsistent, making them unreliable. Instead, chart your course to business success with tools that improve user engagement and measure SEO’s impact on visibility. See how our tools and insights can get you there in our latest guide: https://lnkd.in/gnQPX9-w

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In our latest BenchPress New Business report, we found how the fastest-growing agencies are much more likely to be measuring early indicators like conversations, as well as detailed retrospective measures like forecast accuracy. Discover which key sales metrics your peers measure most, and how this information can help you win new business by downloading the reports now: https://lnkd.in/eHeP9ghR #NewBusiness #SalesMetrics #AgencyGrowth #BenchPressReport #BusinessInsights #SalesSuccess #BusinessGrowth

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Want to boost conversions? Discover the latest strategies in our new ebook: "3 Strategies to Maximize Conversions Now" Available for free, no email needed! Whether you're a seasoned marketer or just getting started, this guide is chock full of valuable tips to help you succeed. 💡 What you'll learn: ☑How to identify and eliminate friction points that cause conversion loss. ☑Data-driven strategies to enhance site performance and user experience. ☑Practical tips for mapping and optimizing the customer journey. Download your free copy now: https://lnkd.in/g6RRSXck #ConversionOptimization #CustomerExperience #Frictionless

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We know when Tom wades into the debate that it's time to pay attention. There's a lot of turbulence in SEO right now, organic traffic is already fighting an uphill battle against the increasing PLA ads YoY (+300% more ads YoY for some brands) This, along with the shoddy AI Overviews, Google's antitrust trials in the US, and the recent algorithm leak, means we're peeking behind the Google curtain more than ever before. It's crucial for us to focus on tactics that we know drive performance and get set support from those holding the purse strings - that's how we navigate this ever changing landscape.

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What does a content strategist do? Why is this role in high demand right now? What skills do you need to become a content strategist? And how can you launch a content strategist career? Get answers to all these questions in this post.

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SSE Tip of The Day Storytelling: Use storytelling to connect with your audience emotionally. Share the story behind your brand, the inspiration for your collections, and the craftsmanship involved in your products. Authentic stories can create a deeper connection with your customers.

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Building a connection with customers requires a clear brand strategy to define your purpose and a solid marketing strategy to communicate your mission to your customers. In this article, you'll learn about the strategies used by marketers to build a successful brand marketing campaign that explains your brand's core values. https://lnkd.in/eZ5tSS_7

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Client Thought Leadership Update: Jenna Mytton shared this in our industry news channel on slack today - a guide on how to grow with Reels directly IN the Instagram platform. Interesting to note: - Hashtags are included even though Adam recently said they don't help anything 🤔 - our take, keep using them, social search has always been important. - High res uploads - don't mistake this for professional studio content, iphone is as good as you need - 3 second hook (DM if you'd like to learn more about The Evoke Agency hook library) - Longer form - we knew this was coming, the longer you watch a video on either Tiktok or IG the better algorithm will perform for you. BUT rewatches help you grow, so that's a balance we can help you reach. I've got some thoughts here - let me know if you want to grab a coffee and chat 😉

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Kickstart your 2025 R&D Success with our new budget planning guide! 💥 This guide is packed with everything you need to seamlessly integrate GenAI into your workflow, strategically allocate resources, and navigate both uncertain and growth periods. 💡 What’s Inside: • A deep dive into the challenges impacting 2025 planning • Best practices for keeping Finance and R&D aligned • Strategies for effective budget management • The critical role of investment allocation data Future-proof your R&D efforts—download the full guide today! 👇

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