Louis Tanguay

In 2003 one of our founders, Rolf Engel, forced the idea of ,Software Driven Spaces‘. Since then the initial idea has grown to somewhere usual, entered mainstream. Immersive Spaces popped up everywhere, to experience the old masters of art, Van Gogh, Leonardo da Vinci, Monet … Temporary and permanent brand spaces adds immersive experiences to their visitor journeys. Many museums / art spaces focused on Digital Driven Immersion, d’strict / Arte in Busan, Chengdu, Dubai, Gangneung, Hong Kong, Las Vegas; NXT in Amsterdam, Superblue in London and Miami, TeamLab, Lightroom, Outernet, The Lume … just to name a few. Now Spas and Hospitality adds immersive experiences, even Zoos … What’s next? Hospitals, Election Facilities … new possibilities to re attract and extend the experiences. As Spatial Audio is on the rise too (Dolby Atmos, db Audiotechnic, L‘Acoustics) it gets even more excited.

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What???? 😱 I can’t Imagine Burger King did this in Mexico 🇲🇽 Know More … My Recent on opportunity grabbing and growing discussed about Rehana Fendy Beauty Marketing. But Burger King Did Way Ahead They turned Mexico Traffic jam into business Growth Opportunity. Yes, they really did this in Mexico City! Here's how Burger King turned gridlock into gold: Used real-time traffic data to spot hungry drivers Showed ads on billboards in high-traffic areas Let drivers order by voice command (safety first!) Delivered burgers right to cars using smart tech Results? 🚀 63% more delivery orders 44x increase in app downloads Lesson: Find your customers where they are, when they need you most. How could your business reach customers in unexpected places? Comment Down #Innovation #Marketing #CustomerExperience #BusinessGrowth Proof :- https://lnkd.in/dcBiQDui

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We talk a lot about the benefits of a resident's "sense of community" in multifamily. But maybe we don't talk about it enough with folks *outside* our industry. If you need any further proof that real human community matters more than ever, this is it. Yes, it's a real product. And yes, multifamily needs better PR. #apartments #multifamily #propertymanagement #community

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VP of Creative for Age of Learning, Chris Leavens, talked to Ben Huffman about how he leverages creative AI tool, Scenario, to make time for important tasks. ⏳ Scenario is a platform designed for game developers that allows them to create high-quality, style-consistent assets using custom-trained AI models. ✨ It streamlines the game development process by enabling teams to generate art assets quickly, maintain consistency with the game's art direction, and integrate these assets seamlessly into their workflows. Scenario also supports the creation of custom AI models that can be tailored to specific projects, offering full control over the creative process while reducing development time. What are your thoughts? Would you try Scenario? 🙌

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Ya'll, if you haven't come across Nemi Snacks, this is your sign. I loved every moment behind the creative process of creating ad copy for Regina Trillo ... Why? Besides my love for writing, ya saben (you know) working with change makers gives me energía. Regina IS a #changemaker 👉🏽Here's why: "It all started with a disappointing trip to the grocery store. She saw stereotypical #Mexican imagery — we’re talking sombreros galore — on the packaging of products in the ethnic aisle. The memory stayed in the back of her mind, coming back to the surface when she decided to start #nemisnacks in 2019. Nemi Snacks are a nutritious and vegan alternative to processed snack foods. The #cactus stick chips are made with real ingredients like chia seeds, amaranth, and spirulina." #wearemitu On top of that, she does everything con intención. She makes sure she works with suppliers & vendors that maintain #female employees AND supports regenerative farming practices with local farmers in México. Talk about growing #latina presence & commitment to comunidad and #sustainability. I could go on, you get the idea. Gracias Regina for trusting me with your #adcopy. 🤎 If you're in need of a copy package, send me a DM! I'm here to help you make an ✨impact.✨ #launchcopy #salescopy #bipoc #business #engage #ecommerce #finance #coaching #ceo #founder #product #service #inclusive #program #emailcopywriting #education #marketing

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How can your brand leverage these examples for innovative ideas that captivate your audience (while maximizing your budget and achieving more with less)? This month, Sprout Social, Inc. shares recent brand campaigns that are embracing AI to elevate their social media game. But with social users split on AI content, navigating this landscape requires finesse. According to a Q1 2024 Sprout Pulse Survey, opinions are divided: 38% of consumers are intrigued by AI-generated content, while 39% are less likely to engage. Yet, 36% can't even spot AI-crafted posts. Despite this, brands are harnessing AI's power effectively. From ESPN's streamlined content creation to GetDirty's blend of human and AI influencers, and Meta's playful embrace of AI culture, there's much to learn! Strike the perfect balance between human touch and AI innovation via the full article ➡️ https://bit.ly/3JuQkJV #AI #SocialMediaStrategy #Innovation

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⚡SECOND PANEL ALERT⚡Vote here: https://lnkd.in/e9YCguaK Help Victor Pineiro (Dir of Digital Innovation & Creators, HBO Max) and I (Razorfish) get our panel idea "Story Junkies: How Narrative Instinct Predicts Tech Adoption," selected for SXSW 2025 by voting for us in the SXSW #PanelPicker! We're gonna geek out about how our human brain's love for stories drives our love of new tech. We'll waltz in the intersection of story and tech, from Spatial Computing to #XR, and discussus what innovation means for the future of content. ✖️Understand pivotal tech milestones and their impacts on civilization. ✖️Learn how to navigate the dual edges of AI. ✖️Get a vision for the future of AI and its societal implications. Let’s innovate our way into our own stories at #SXSW 2025 . #GenerativeAI #Innovation #AI #Technology #Storytelling #votenow

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Nueve puntos that moved me about The One Club For Creativity Miami's free LATINX UNBOXED webinar this afternoon: 1. You don't need to be Latin@ to be well-versed in the culture. 2. RE: Most Notable Shifts in Hispanic Marketing in the last years - After years of explaining the 'WHY' of marketing to our community, conversations are finally more in the 'HOW'. 3. Marketing to our community is beyond appealing to other Latin@s. The penetration of our culture is global and that's beautiful. 4. No data is perfect. 5. RE: AI - There's value in a person knowing the client that AI can't touch (pun intended :) 6. RE: AI taking over everyone's job - People crave people. 7. Live big. We draw from our experiences; get out there. 8. RE: Mentorship - Be an ungatekeeper. 9. RE: Talent - Look out for the ones who have a combination of talent + curiosity; those hungry to be great for their own self being. Mari J Garcia, Marcos Macias, Lee Maicon, Isabella Sanchez & Angela Sustaita-Ruiz, muchísimas gracias por su tiempo.

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Generative search is changing the search landscape! Gini Dietrich details how this affects your earned and owned media efforts https://lnkd.in/gCkAEx-K #GenerativeSearch #SEO #GenerativeAI

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10 years ago, Rocket Clicks was a small, disorganized team. 15 people. 25 clients. No clear direction. I had vision but lacked structure. That’s when we adopted EOS. EOS Worldwide provided the framework we desperately needed. It provided guardrails and a sandbox to play in. Suddenly, we had a clear path. The results? We grew from 15 to 65 people. And now manages 120 clients nationwide. EOS helped us: → Prioritize what matters → Stay focused → Avoid distractions EOS didn't just change our operations. It changed our mindset. It allowed me to flourish as a leader, while ensuring our team was aligned and productive. . . Do you have a transformation story? I’d love to hear. 👇

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AI influencers like Lil Miquela have the potential to reshape brand engagement, but can they truly connect with your audience? Find out: dept.ly/AIInfluencer-LI These virtual personalities have their benefits. They offer precise targeting, flawless brand integration, and 50% of marketers have reported seeing positive outcomes with them. That said, concerns about authenticity indicate that human touch may still hold the edge over AI influencers. #AIinfluencers #digitalmarketing #brandstrategy

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Don't blink. (And don't bet against Google either.) Some amazing stats are being just now released. But what should this mean to the average ambitious AI user? Well, just like all the other LLM rollouts that have come before it, you can bet in the next few weeks, I'll be testing and making sense of the capabilities that this new toy can bring. But remember, it's not about the underlying tech. (Surely, this too will pass.) Instead, focus on your bigger picture; • What are you seeking to do? • Where is your data coming from? • How can you access the system and tools to help make your life easier? • What kind of outcomes and metrics should you be looking out for? Never a dull day.

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At Red One México, we differentiate true innovation from just 'witty' ideas. Most agencies ignore this and end up providing clients with the latter. Yes, a clever idea can capture attention, and it often does. → But does it shift how people think? No. True innovation isn’t just a clever package. It’s a fundamental change. It shifts how we approach and interact with our world. → Does it link naturally to your objective? Or just feels ‘fun to try’? Every project is a chance to go beyond the lightbulb moment. Our challenge — and our solution — is to go deeper than the surface charm of wit. Not only does this approach refine our creativity... And not only does it ensure our projects are deeply impactful... It innovates in ways that leave a mark on industries, not just on our portfolios!

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Exciting news from #ICSCVegas 2024! Developers and operators are embracing new ways of thinking and learning. As a visionary in consumer culture and community experiences, I launched @brandcloset_social during the height of the pandemic in 2021. Our 3-City Kimpton Escapes won 9 industry awards, proving that consumers are seeking unique and innovative experiences. Despite naysayers claiming that developers and industry professionals would never care, we continue to prove them wrong. In a landscape disrupted by AI and emerging technologies, adapting is key to success. The future is about ADAPTING, not ADOPTING what has been done. I was honored to take the stage at #ICSCVegas with Philippe Soussand and Dennis Marnick to deliver a unified message. Our POV, insights, and experiences show that investment ROI is about embracing new technologies, Escapes, experiences, loyalty, community, Web3, and hardware technology. Missed our presentation? Watch it here: https://lnkd.in/ewGdQjvU #futurist #futureofcommerce #digitalmarketing #culturemarketing #shoppingcenters #realestate #brandclosetsocial #luxurymarketing #asianamerican

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The End of "Undifferentiated" Creative Studios... AI is disrupting the creative landscape. As it drives down the cost of creative services, studios that simply offer "skills for hire" are facing an existential crisis. Patrick 🏴 Kizny explains the shift from "supply-based" to "value-driven" creative services. The takeaway is studios need to evolve beyond just providing commoditized skills and explore other options. They need to: Build IP: Create unique products, services, or content that can't be easily replicated. Focus on business impact: Help clients solve problems and achieve tangible results. Offer a differentiated experience: Provide exceptional service and expertise that goes beyond just technical skills. It's time for studios to embrace a new model, one that focuses on value creation and strategic partnerships. "Undifferentiated" studios are on the endangered species list. Agree or disagree? Let's hear your take on the future of the industry.

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Have you ever imagined how flexible your brand can actually be? We have built, extended, and optimized just about every type of D2C brand imaginable in ways that engage your audience in exciting new ways. #BrandFlexibility #D2C #Engagement #ProductBrands #IdentityDesign #DigitalTransformation

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Whipped Branding is a leading design agency based in Dallas, Texas and Phoenix, Arizona. We specialize in a wide range of services including branding design, social media management, press releases, marketing consulting, visual identity development, and content creation. Our online distribution channel enables us to reach a diverse customer base, from ambitious entrepreneurs and new business ventures to Fortune 100 companies. With our dedicated team, we are committed to delivering high-end, personalized solutions that cater to the unique needs of our clients. Service Strategy Our service strategy at Whipped Branding revolves around creating a personalized and premium experience for our clients. We understand that our target market of High-Income Entrepreneurs, New Business Ventures, and Fortune 100 Companies have unique needs, and we are committed to providing tailored solutions that address these needs effectively. Our team of experienced consultants will work closely with each client to understand their business goals, challenges, and audience, and develop a comprehensive branding and marketing strategy that delivers results. We believe that proactive communication is key to ensuring customer satisfaction and loyalty. We will keep our clients informed throughout the process, providing regular updates and seeking their feedback to ensure that our solutions align with their vision and expectations. We will also provide our clients with a dedicated account manager who will be their main point of contact, ensuring a seamless and efficient service experience. Training and development of our employees is another crucial aspect of our service strategy. We will invest in regular training programs to equip our team with the latest branding and marketing trends and techniques. This will not only enhance the quality of our services but also ensure that our clients have access to the most innovative solutions in the market. ​ Lastly, we will leverage our online distribution channel to provide convenient and accessible services to our clients. Whether they need branding design services, social media management, marketing consulting, visual identity development, or content creation, they can easily access our services online, regardless of their location. This will also allow us to serve our clients efficiently and promptly, further enhancing their satisfaction and loyalty.

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Creatives are running on empty. 😓 Burnout is becoming an all-too-common reality, and client disorganization is a major culprit. Misaligned goals, last-minute changes, and chaotic workflows are draining the creativity out of our teams. But it doesn’t have to be this way. CA is the tool designed to bring clarity, structure, and efficiency to your creative processes. By streamlining communication and simplifying project management, we’re giving creatives the space to breathe and thrive. Let’s turn the tide on burnout and reignite the creative spark. Join the revolution today at www.creativesapp.com 🔗 #CreativeBurnout #MarketingInnovation #WorkSmart #ProjectManagement #ProductivityTools #TeamEfficiency #CreativeProcess #MarketingSolutions

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