Rafael Acevedo

🌍Inclusivity for consumers is a key driver, but it's important to tread carefully in an election year. Consumers prefer brands that focus on the benefits of their products rather than taking political stances or villainizing certain foods. Let's celebrate diverse offerings and highlight what makes each unique without drawing comparisons. It's all about embracing variety! 🌟🍽️  Follow me for more insights. #CulinaryTides #InclusiveEating #FoodTrends #ConsumerInsights #CelebrateDiversity #FoodForesight Read the full article here: https://lnkd.in/eY9cp9Xd

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How are consumers feeling about the economy today?   My hot off-the-press data from last week shows April's consumer sentiment inching more positive. We’ll take any good news we can get!    23% of people report spending as usual, while 31% report having stopped spending. The gap between the two groups has narrowed from 11 pts last month to 8 pts in April. Higher positivity leads to more spending. As we move through Spring and into Summer, we'll be monitoring. Stay tuned, more insights and implications to come. Thanks Victor Fernandez Mary Hamill GuestXM - Now Powered by Black Box Intelligence™ for sharing my data in your Q2 State of the Industry Webinar!
#economy #spending #journeybacktojoy

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As more consumers choose to eat at home, they’re seeking bakery products with multifunctionality, variety packs, and single-serve options. 🍞🍩 I recently spoke with @Supermarket News about “Why Artisan Bread Is Carrying Bakery Right Now.”    Read the full story here: https://lnkd.in/gFC_TuCV    #BakeryTrends #ArtisanBread #HomeCooking #SupermarketNews

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Here are the 5 biggest penetration gains made across the #latinamerica region in 2023* Year after year we have proven the importance of finding more people (penetration) for brand growth. 2023 was no different with 88% of growing brands seeing an increase in penetration in #latam. Read the Latam edition of Brand Footprint 👉https://lnkd.in/eY6gPaJE *based on the top 50 most chosen #fmcg brands in the region Worldpanel by Kantar #brand #growth PepsiCo The Coca-Cola Company Procter & Gamble Coca-Cola FEMSA

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Here's a snapshot of what is happening at Circana this week! Reach out for more information! #wellness #circana #marketresearch #data

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Liz Buchanan <> The CPG View On this week's podcast, "Pioneering the Future of CPG Data," on The CPG View featuring Liz Buchanan, President, North America at NielsenIQ. Liz covers the following key points: 🎯 Leadership and Market Evolution: Liz emphasizes her transition to leading Nielsen IQ's North American business and the dynamic changes in the market, highlighting her extensive experience and the company's adaptive strategies. 🎯 Data Activation and Value: A major focus is on making data "activation ready" by ensuring it is comprehensive, granular, and useful for driving business outcomes, particularly in retail environments. 🎯 Customer-Centric Approach: Liz shares the importance of understanding and addressing customer needs through modern data access methods, personalized insights, and maintaining high standards of data stewardship and privacy. Tune in to gain insights on new data strategies, AI tools, and market trends shaping the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eEqXpSB6 #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

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As we dive deeper into this election cycle, the demand for politically charged content from influencers is skyrocketing. This presents a golden opportunity for brands to innovate their strategies and tap into the power of social influence. But here's the catch: Agencies must navigate this landscape with precision. Balancing creator strategies, content types, and platform variety isn’t just a recommendation – it’s a necessity. This is a pivotal moment for marketers to redefine engagement and authenticity in the digital age. Aligning brand values with the current political climate can foster deeper connections with audiences and drive meaningful conversations. Check out this insightful article on how the elections are reshaping influencer marketing: https://lnkd.in/gXCEWSke

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It’s time to move past the arbitrary line in the sand between “consumer” and “shopper” and instead focus on human being behind your insights. Join Luke Orphanides and I at Quirk's Media New York next week where we’ll share some examples of how Nestlé gets the best of both consumer and shopper understanding by focusing on humans and the moments that matter most! #consumerinsights #shopperinsights #humaninsights #marketresearch #quirksny #consumerbehavior #shopperbehavior #mrx

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I sat in on the SPINS webinar yesterday going over their new report, CPG Disruption in 2024. For many reasons, I started Mesa de Vida to share the cooking sauces I had been custom-blending for my pro-athlete clients. Still, the kicker that made me turn them into a business was realizing the big blue ocean of opportunity within the sleepy, boring, and/or copy-cat-laden center-store convenient meal prep solution categories. And, as a consumer, I couldn't find solutions that fit my, my family's, or my client's health needs. (Packaged in glass, no oils, no sugar, no gums or thickeners, low sodium, etc.) It's wonderful to see the the SPINS data showing that globally inspired, premium, health-focused innovations (like Mesa de Vida's offerings now and planned for the future) are really moving the needle and bringing much-needed innovation into the space. Since they're truly meeting consumer demands so well, they're not just trends, they're the future of CPG! The entire report is a great read. Highly recommend checking it out below! https://lnkd.in/gHsh-nyx

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In February, @julian Kirby-Smith and @leonora Eckley presented at The Fragrance Foundation UK annual Hot on the Scent event. We took the opportunity to review fragrance in 2023 from a media and etail perspective. You can download it now using this link to get insights on: - The fragrance category's performance in media and etail in 2023 in the context of other beauty categories such as cosmetics, skincare and haircare - TikTok and Brand Ambassadors impact on Fragrance - Stock levels over the year as well as focus on Q4 and Black Friday https://lnkd.in/eAGw9jzY #fragrance #beautyindustry #beautybusiness #mediainsight #etailinsight #dataanalytics #fragrancefoundationuk

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Check out the most recent episode on the Spotlight Series!

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Circana's 2023 analysis shows sweet and savory snacks continue to dominate, with a noteworthy trend: younger consumers are increasingly turning to quick-service restaurants (QSRs) for their snack fixes. 🍫🍿 This shift highlights the need for snack brands to rethink their marketing strategies and distribution channels. #FoodTrends #SnackMarket #QSR https://lnkd.in/gmkfmVyr

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🎼This one time in band camp… Being a band and colorguard mom for 12 years has shaped my approach in business and as a consultant for CPG brands far beyond my 25 years of industry experience. Here are three big takeaways: 1. Understanding Consumer Interactions: Watching people of all ages engage with various brands and products has given me invaluable insights into consumer behavior and preferences. 2. Translating Trends: Trends in music, dance, and performing arts often reflect broader cultural shifts. Recognizing these trends helps in predicting market movements and creating relevant products. 3. Observing Product Evolution: Even something as simple as water container trends over the years reveals much about consumer priorities and innovation. These experiences have also been deeply rewarding on a personal level. More importantly- A HUGE Congratulations to my daughter, Ella, for making colorguard captain! I am so proud of the leader and young woman you’ve become. 🥰🧡🖤🏳️ Want to know how to make your product one that every band kid and parent would want? No fancy word to “DM” Simply just message me! Oh and go ‘Noles!

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Ingredient Spotlight: Get to Know the Spirits Used in Cocktails Spirits, also known as liquors, make for the base ingredient in most cocktail blends. They are supposed to have a neutral flavor profile and are used to add a boozy kick to the mix. If you know a little about cocktails, you’ll know that the base typically consists of distilled liquors such as vodka, whiskey, tequila, brandy, gin, rum, etc. These are the top choice in spirits and are always stocked in bars all around the world. If you’ve got an exquisite bottle of liquor sitting at home but don’t know what to do with it, try some of our favorite recipes. - Vodka Cocktails: Espresso Martini, Vodkatini, Black Russian, Milano, Vodka Sour, Kangaroo - Gin Cocktails: Negroni Cocktail, Dry Martini, Coffee Sour, Income Tax Cocktail, Clover Leaf - Whiskey Cocktails: Manhattan, Whiskey Sour, Mint Julep, Old Fashioned, Scotch Sour, Scotch Negroni, Highlander, Dreamsicle - Rum Cocktails: Daiquiri, Mojito Cocktail, Casablanca, Sloppy Joe, Mint Daiquiri - Brandy Cocktails: Cognac Julep, Brandy Sour, Brandy Manhattan, Sidecar, Pierre Collins, Hot Toddy - Tequila Cocktails: Margarita, Picador, Tequila Sour, Mexican Manhattan, Tequila Sunset, Tequila’tini, Rosita Don’t have the right glassware for serving cocktails? Start your collection with a versatile set of go-to pieces like these round cups and goblet-style glasses. Then keep adding as you go! #CocktailIngredients #CocktailCreations #DrinkInspiration #MixologyMagic #BartenderEssentials #CraftingCocktails #CocktailCulture #CocktailHour #CocktailInspo #DrinkIdeas

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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This study sheds light on the evolving consumer drinking habits over the past four years post-COVID-19. The research highlights the profound influence of health and wellness concerns on altering drinking behaviors across all age groups. For more cohort-specific insights, check out the study here: https://lnkd.in/gJ5ED32f

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Check out the latest podcast from Lux Research!

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Reflecting on this monumental moment, I wanted to wait until the news was "official" before sharing my thoughts and feelings... Almost 7 years ago, a good friend now who started as a good client invited me to his new office in NJ to explore a plant-based protein company he was considering acquiring. That's when I first encountered OWYN. Honestly, I wasn't sure what to make of it initially. Plant-based, vegan protein drinks weren't in my usual "repertoire" of ideation and marketing. But after trying the product that day, I knew I wanted to be part of the journey. And what an incredible journey it has been! Throughout the last 7 years, in my capacity as a "strategic advisor," I've embraced a multitude of roles and responsibilities, working closely with a diverse array of talented leaders. From individuals who made significant contributions from the outset and have since moved on, to those who have ascended to leadership positions, such as CEO Mark O. and Chief Sales Officer Matt OConnell, as well as "more recent" additions like CMO Julia Perez, who came in and made an immediate and substantial impact, our collaboration has been characterized by passion, mutual respect, and an unwavering commitment to innovation. Now, fast forward to today. After countless hours of strategic discussions, meetings, and partnerships, we've achieved something remarkable. We've taken a niche brand, crafted with the finest ingredients, and found the perfect successor in our recent acquisition. If you notice, even as a "consultant" I always will refer to it as we. When I work with brands, especially from day 1, I consider myself a true part of the team. Being part of a brand from inception to this pivotal moment is incredibly special. As a matter of fact, it's been a huge goal of mine since that fateful day 7 years ago. I'm eager to see what lies ahead for OWYN and hopeful that I can continue contributing to a product and brand that means so much to me and countless others, especially our consumers. #OWYN #PlantBased #Acquisition #Journey #Gratitude #Business #CPG #SimplyGood https://lnkd.in/emY6UT2g

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