Lucas Welch

How do you turn data into actionable insights? In this June Zetavation, Zeta Global showcases products that transform insights into effective campaigns that improve engagement & ROI. Leading Indicators: Examine customer activities before significant actions like a conversion to uncover the “why” behind customer decisions. Live Marketer: Transform your analytics into visualisations that bring customer interactions to life and show the real-time pulse of engagement. Location Intelligence: For businesses with multiple physical locations, understanding geographical dynamics of customer base and the influence of competitors is critical to maintaining an advantage. The Location Intelligence tool enables brands to identify under-served markets, optimise pricing strategies, and precisely tailor campaigns to drive growth and customer engagement. Learn more: https://ter.li/5jkh8k #Zetavation #MarTech

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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👨‍🏫👩‍🏫 Just released, Foundry's latest Partner Marketing research. 👨‍🏫👩‍🏫 Research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and regional differences. 

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Interested in learning how you can leverage Gemini AI to be more productive? get more done? produce better work faster? Hear from, FinQuery, Formerly LeaseQuery on how they are using Gemini for #GoogleWorkspace to propel productivity and creativity! Watch now to see their "new way to work" and get inspired to transform your business. → https://goo.gle/3UxpmYq

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My favorite YouTube content? Unlikely animal friendships. My favorite LinkedIn content? Practical work advice. Julia McClellan and I worked together for 3+ years, and while she claims not to be Gen Z, this elder Millenial has her doubts. I’ve been posting practical work tips on Substack at https://lnkd.in/gp-q3VzP, but Julia told me no one reads and that video is where it’s at. For fun, check out the first episode of this mini-series on thriving at work.

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I'm being very biased, but this is a great CMO interview! MarTech360 interview with Trellix CMO Ash Parikh who is always pushing for excellence. Must read for demand gen insights, execution, creativity, solving key challenges marketers face, and more. 

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Imagine if 50 percent of your customers said your product stunk. Would you even be in business tomorrow? Yet, according to Demand Gen Report’s 2024 Content Preferences Benchmark Survey, 51% of buyers said that content they consumed was too generic and irrelevant to their needs in 2024. And the bad news is that’s 30 percent worse than 2023. Specifically: 56% said there was too much content. 54% said the content was too salesy. 39% said the content was too boring or irrelevant. And the weird thing is, very few folks in marketing seem to care. In my experience working daily with demand gen professionals, content is frequently the last thing they are thinking about when they decide to start a new demand gen program. And for the minority that do care, the content decisions are made by a different group in the organization that has little understanding of how the content is being used in actual demand gen programs. But there is one critical group that does care – your sales team, the people who are following up on the leads you are giving them. In fact, Hubspot reports that 43% of salespeople say they need higher quality leads from their marketing team. Demand gen pros will frequently report that they love the contacts they get in demand gen programs, but that their sales teams have not been able to engage them. And most of the times when I look into the issue, it’s a content problem…just like the Demand Gen report says. The content was too salesy, or boring, or just not relevant to the actual audience targeted for the program. Fortunately, there are best practices you can follow to dramatically improve your demand gen content that I will be covering in upcoming blogs. In the meantime, you can check out tips in our INFUSE whitepaper: How to Develop Demand Gen Ready Content https://bit.ly/3WlgnJP  Your sales team will thank you. #demand gen content #infuse https://lnkd.in/eq6EyEmk

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Tomorrow at 10AM Pacific I'm hosting a live webinar about how to build high-converting lead lists. In my experience, 80% of your success in sales comes down to who you're targeting in the first place, but this topic doesn't get much love in the popular discourse. So, tomorrow we'll dive into how to build highly segmented, targeted lists that will set you up to have meaningful conversations with your prospects. Dropping the registration form as a comment — hope to see you there!

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My secret dream in writing workingagreement.com is to become an advice columnist. This week I got my first question: what's different about onboarding new teammates when this is their first job out of undergrad? Read on to find out more, including my list of common new grad mistakes, and some good advice from Julia McClellan: https://lnkd.in/gHGudsfZ

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The Forrester Wave: Revenue Orchestration Platforms was published today and...drum roll 🥁...Gong was named a leader and received the highest score in the Current Offering category of any vendor assessed. My fav quote: 🔥 “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” 🔥 Congrats, Gongsters!

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Loving this quote from today’s CMS Critic article: “And Optimizely One is precisely what gives the DXP a clear edge. Buoyed by its holistic platform approach, Optimizely’s CMP is connected to the rest of its ecosystem, driving immense value and potential for its customers as they realize the promise of ‘atomic content’ across the marketing lifecycle.” Even as the martech landscape gets increasingly more crowded and complex, Optimizely is consistently a leader in the space thanks to our innovative marketer-first platform. See why Optimizely is uniquely positioned to help you stay ahead in an increasingly competitive digital landscape. It’s all covered in the article:

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Are we truly measuring what matters in B2B marketing? I recently had the pleasure of discussing the future of B2B digital marketing on the Mi3Australia podcast with Kerry Cunningham and Andrew Haussegger. In today’s complex buying environment, not all leads are created equal. We can be more strategic and impactful by moving beyond counting leads to measuring influence. It is this influence that ultimately drives conversion and revenue. New research from 6sense shows that B2B buyers are already well into their decision-making process before we even identify them as leads. This means we need to engage with buyers much earlier and target entire buying groups rather than focusing on individuals. Fostering a deeper collaboration between sales and marketing is crucial. This alignment ensures that we focus on genuine opportunities rather than mere lead counts, paving the way for meaningful success. Thanks Paul McIntyre for having me on the podcast. Link to the podcast in the article below.

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

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⚠️ ATTENTION: MATURE CONTENT WITHIN THIS WEBINAR ⚠️ Well, it's actually focused on operational maturity. Caught your eye though, right? Discover the key points here: https://gag.gl/RVcVBv Also, you can revisit the webinar here: https://gag.gl/XwK04h

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Unlock the power of revenue intelligence with Chorus by ZoomInfo. 🔓 From identifying risk factors to tracking essential communications, Chorus helps you stay on top of every opportunity and prioritize your accounts. Watch as Solutions Consultant Anthony Cruz shows how to gain key insights into your deals and optimize your sales strategy with Chorus. ⬇️

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Effective Executive Leadership is about empowering your team to take calculated risks, allowing them the room to fail, and then rebuilding their confidence if failures occur. This process is how you build a winning team, product and company.

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