Loretta Huang

I can't imagine ANY of my Ops pals have opinions on attribution... 😅 In our latest post, we break down different attribution models and advise on how to choose and build the model that's best for your business. What's your preferred model to run attribution and why?

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Google Chrome Extends Third-Party Cookie Deprecation to 2025! This extension provides a critical opportunity for performance marketers to future-proof their tracking mechanisms. While the deadline may have shifted, the importance of updating your tracking systems remains unchanged. Staying proactive will ensure you continue to meet your marketing goals and maintain accuracy in your data. Explore the necessary steps to stay ahead of the curve and enhance your tracking capabilities. https://okt.to/YEkGTh #CookieDeprecation #PerformanceMarketing #DigitalMarketing #FutureProof

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Great chatting with Siddhartha Ahluwalia and Neon team on navigating your career in tech among other things. (Since you are here, if you want to work with me, check out https://lnkd.in/edib9qQW)

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"If the biggest ads company in the world, Google, is building more affiliate commerce enablement tools, I think they think it’s because the internet is heading that way..." The future of advertising will be fueled by commerce - and there is no faster way to bring forward that future than by adapting on top of the current "commerce fueled models" in affiliate. This trend is just beginning...and more exciting developments will follow (I promise). Check out the well researched piece below by Melissa Daniels from Modern Retail. https://lnkd.in/eFms5AdH #commerceisthefuture

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A must, must read article about advertising, programmatic, profiling/intent https://lnkd.in/gcVygway A perfect #teaser for ConsentPlace next post....

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When it comes to Google's new plan for 3PCs, how can brands prepare? In this article Rob Myers of NextRoll dives into: ✅ Leveraging zero- and first-party data ✅ Testing emerging tactics like Privacy Sandbox ✅ Evaluating alternative identifiers ✅ Key questions to assess ad provider readiness Read the full analysis 🔗 https://bit.ly/4dm4b2l 🍪 🍪 🍪

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We just launched the first agency-specific LLM over at Akkio today!  Check out our coverage in Ad Age to learn more about how Agency Data LLM enables agency teams to effortlessly chat with campaign data to build audiences, uncover actionable insights, and create charts and dashboards. I’m excited to continue building accessible AI technologies that enable agencies to do more with their data. To learn more - Shoot me a message or head to akkio.com/ad-llm #AgencyDataLLM #AI #AIMarketing #DataAnalytics #MarketingAnalytics 

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Super interesting 20 slide summary direct from the U.S. Department of Justice closing argument in the search anti-trust case against Google. Not least because, in an industry overrun with acronyms and jargon, they've reintroduced us to the term "knob." (Here is the full closing argument deck: https://lnkd.in/exSWReNA)

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Tired of mediocre Amazon results? This might be the wake-up call you need! ✨ Check out Liran Hirschkorn and Kate Bray's exciting interview with Vivek Rastogi about all things Amazon Marketing Cloud (AMC), ad strategies, and MORE! Watch this episode of The Brand Podcast here 👉 https://lnkd.in/euYxVWwQ

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Super timely topic about how to use mobile apps as a key avenue to acquire and optimize 1st party data. Signal loss is real. And the trend is irreversible. The brands that have a strong 1st party data strategy will, without a doubt, gain an edge. We are launching this webinar series to help you understand the concept and the relevant levers you can control, to manage signal loss as smoothly as possible. I heard that we’ve gotten hundreds of signups within <48 hours. Don’t get left behind, sign up today. #signalloss #appsflyer #apptweak

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Discover consumer attitudes towards AI-generated ads in CTV advertising, highlighting preferences for personalization, perceptions of brand innovation, and concerns over regulation. Read the Latest full News - https://lnkd.in/dwufrdiW #martech #martechedge #AIinAdvertising #CTVAdvertising #ConsumerInsights #Personalization #Regulation

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StackAdapt appoints Cassandra Hudson as CFO. Hudson’s expertise will drive growth and innovation in programmatic advertising and martech. Read the Latest full News - https://lnkd.in/dSguxAGy #MarTech #MarTechdge #StackAdapt #CassandraHudson #LeadershipChange #NewCFO #FinancialLeadership #TechGrowth #ProgrammaticAdvertising #Martech #BusinessExpansion

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Button is now supercharging creator and affiliate programs for the largest retailers with impact.com! Building a business model on top of commerce is what people call future proofing. This is the direction the internet is heading, and it's great to see two of the largest players collaborating on different but complementary parts of the ecosystem to drive increased value for our customers. Combining the scale of Impact's platform with the AI powered commerce optimization Button delivers - joint customers can drive more incremental profit, additional HVAs like app installs, and improve their shoppers experiences like never before. Check out our case study below and the others on our site! #commerceisthefuture #commerceoptimization #mobileappinstalls #higherprofit #incrementalgrowth https://lnkd.in/e7mxKMqq

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Our weekly post from our latest collaboration with the top SEO expert, Semcore has just flown in 😉 If terms like #sxo, #seo, or #optimization overwhelm you, fear not 😁 In this post, we aim to break it down in a way that is easy to understand. #roi #ux #optimizationstrategy

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I do not post much on here, but we have some news today that's worth highlighting! Today we announced a few new ways for businesses to customize their campaigns by more precisely communicating what they value. They are: 1. Conversion Value Rules: Businesses can use this feature to express which audiences or conversions they value more or less, which we plan to then use to better optimize their campaigns 2. A new opt-in attribution setting that optimizes for and reports on incremental conversions 3. The ability for businesses to connect their analytics tools directly to our ads system through a simple API setup. We plan to start with Google Analytics and Northbeam, and we hope to expand this to Triple Whale and Adobe soon. In addition to these updates, we are also rolling out a change to our ads system that will take more of the cross-publisher journey into account to help drive more value for businesses. We are starting to roll out this change for campaigns aimed at optimizing for the volume or value of conversions under the sales objective, and we plan to expand it to other objectives in the near future. Based on this change, we expect advertisers to see improvements in Meta-attributed conversions within their third-party analytics tools, although CPMs may increase as a result. Make sure to read our post below to learn more about these updates!

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Heads up, marketers! 🤯 The Google antitrust ruling is a game-changer for digital advertising. 🎯 In this article, Marcel Hollerbach, Amelia Waddington, Lance Wolder and Andrew Frank discuss what it means for you: 💰 potentially lower ad costs, 💪 more control over your campaigns, and even 👀 a shift in search engine dominance. Stay informed - it's a wild ride ahead! 🚀 https://lnkd.in/eAFYUDD5 #marketing #advertising #google #antitrust #digitalmarketing

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Fantastic report on #omnichannel JBP practices from The Digital Shelf Institute and Microsoft. Appreciate the detail on the different types of JBPs (sales vs marketing led vs combined) and particularly love the template they offer as a tool for brands. Profitero's benchmark data shows that 41% of brands still don’t include #ecommerce in their JBPs or do so only sparingly, so there's a huge opportunity for brands to differentiate via #digital insights. 5 ways to bring ecommerce into omni JBPs: 1. Share category search insights — Help retailers understand what selection consumers are seeing when they type keywords into search and flag potential gaps with how they'd ideally construct the category to maximize growth. Help them see how “pinning” private label may be hurting. 2. Be vocal about any negative reviews your products are getting dinged with that are due to #retailer fulfillment or customer experience issues. They need to jointly own anything that impacts your conversion or organic #SEO. 3. Quantify the cost of #digitalshelf out of stocks — work collaboratively to determine the right replenishment cadence and flag stores where products are consistently out of stock and / or not even listed for purchase online 4. Ask for more insight on how their content grading ' listing quality scores worth; is it correlated with organic search improvement and sales or is it arbitrary? This will help you understand the additional insights you may need to make your content stronger than competitors. 5. Offer to commission a digital path to purchase study to understand how consumers navigate the category online and collaborate on ways to increase impulse, basket size and repeat purchase Kudos to Lauren Livak Gilbert for publishing another great report. Link to download report in comments 👇

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Have you ever thought about the Synergy of Content and Display Ads in Niche Marketing? In niche markets like Dragzine.com, relevance is everything. Combining high-quality content with precisely targeted display ads within a content hub ensures your audience receives messages that resonate with their specific interests and needs. This synergy not only enhances the user experience but also boosts conversion rates. When content and ads work hand in hand, the result is a powerful marketing tool that drives results. How do you ensure your content and ads are perfectly aligned? Comment below on your experiences with content and display ad integration!

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CTV and programmatic buying are now intertwined, with 75% of all CTV transactions taking place through programmatic piping: https://lnkd.in/gPDDbp9E This makes sense. The cycles of media have always been: 1. Establish a premium baseline 2. Transact directly with publishers 3. Expand into the long tail 4. Adopt more automated processes for transaction It's happened in display, audio, OOH, OLV, and now it's the norm in CTV. The difference between CTV and those is that it's been a rapid changeover. The cycle is moving faster, and DSPs that are building to the needs of programmatic CTV buyers will have an advantage. If you are a buyer, think about what outcomes you want to see and what tools you have to get there. If you're not seeing all of the levers and steps you need to reach your goals, it's time to look for other solutions. ------- The Pontiac Summit is here! Save 50% on your ticket with code JB165 when you purchase before 8/31/24. Go here to purchase your ticket: https://lnkd.in/eyQiCqr8

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