Jake Fuller

Five Actions for Total Performance There are only five things you can really do, so do them all at the same time: 👉 Sell 👉 Resell 👉 Upsell 👉 Cross-sell 👉 Refer 👉 Oh, yes, a sixth one: Take advantage of our professional “no BS” discovery call: https://bit.ly/3x6kUXr and 2 free gifts See the video here: https://bit.ly/4bf407C #performance #totalperformance #advertising #digital #marketing

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Five Actions for Total Performance There are only five things you can really do, so do them all at the same time: 👉 Sell 👉 Resell 👉 Upsell 👉 Cross-sell 👉 Refer 👉 Oh, yes, a sixth one: Take advantage of our professional “no BS” discovery call: https://bit.ly/3x6kUXr and 2 free gifts See the video here: https://bit.ly/4bf407C #performance #totalperformance #advertising #digital #marketing

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Five Actions for Total Performance There are only five things you can really do, so do them all at the same time: 👉 Sell 👉 Resell 👉 Upsell 👉 Cross-sell 👉 Refer 👉 Oh, yes, a sixth one: Take advantage of our professional “no BS” discovery call: https://bit.ly/3x6kUXr and 2 free gifts See the video here: https://bit.ly/4bf407C #performance #totalperformance #advertising #digital #marketing

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Petco Email Overhaul A counterintuitive approach. A few key changes: ➤  Key Header Change Yes, we didn’t lead with an offer here. We led with a statement that everyone in the target audience can agree with. → Makes them naturally want to read on → Open Loop → Highlight product quality While this email has a value-led approach, we still add a CTA above the fold for eager shoppers. ➤ Create An Angle An interesting angle that empowers dogs, setting context for the product spotlight section. → Compares dog DNA to wolf DNA → Creates intrigue in terms of ‘so, what does that mean?’ → Sets context for wild pacific stream smoked salmon ‘Wild Stream Smoked Salmon’ is contextualized more since modern science claims dogs share the same DNA as wolves. ➤ Product Spotlights With Reviews A clear product showcase with benefit-driven copy and review highlights. → Builds confidence through social approval → Makes product tangible → Builds on the context from previous section The value here is using the contextual story of dogs having wolf DNA, and showcasing products in light of this new perception. ➤ Conditional Product Spotlight Next, we highlight a product alternative. → Gives an alternative option → Based on customer research → Show clear customer understanding The main point here is to use your zero party data to decode what your audience considers highly relevant. ➤ Offer-Stack Reminder We put the offer at the end here. Criminal, right? Not when you’re taking a value-based approach. → Builds trust through reading first → Keeps the email relevant to profile → The goal is to offer value first Being a brand that gives value first is the ultimate differentiator. ------ I’m a big fan of value-led marketing. In a world where we see 10,000 ads in a day, leading with value in your marketing will help you stand out. It trains your audience to actually read your emails and receive some form of dopamine from new information. Providing value before an offer will add more longevity in your customer base. There’s definitely a time and place for leading with offers, but I do think the landscape is changing. Thoughts?

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You aren’t selling against your competition. You aren’t marketing against your competition. B2B revenue teams are battling against the status quo. In tougher economic times, when layoff announcements are filling up the LI feed, buyers are significantly less likely to take risks, and new vendors (even with great value props) are risks. Finding the buyers want isn’t enough in 2024, winning the deal requires finding the quantifiable WHY! #b2bmarketing #GTM

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Why Responding to Reviews Matters - **Customer Engagement**: Engaging with reviews shows that you value customer feedback and are committed to improving their experience. - **Trust and Credibility**: Responding to reviews, especially negative ones, can build trust and credibility. It shows that you are transparent and willing to address issues. - **SEO Benefits**: Active engagement with reviews can improve your search engine rankings, making your business more visible online.

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⏳ Don’t miss out, Santa Fe & Northern NM #SmallBusiness owners! Secure your spot in our free workshop today! To maximize your business website's return on investment, you need to be able to track its performance. Google Analytics allows you to see where your website traffic is coming from, identify your top-performing channels and gain insight into your visitors' behavior. In this webinar, you’ll learn the basics of Google Analytics, how to track your website's performance, and how to turn these insights into action. Finally, you’ll learn how to increase leads and sales using your collected data. Google Analytics for Small Businesses - How to Improve Your Website Traffic Date & Time: August 14, 2024, 1:00 pm EDT Live event (online) Cost: $0.00 Duration: 1 Hour Language: English Register now ↓ https://bit.ly/4bbPhuw

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Ensuring meticulous management of #CRM data quality upon entry is key to avoiding adverse outcomes, like misspelling names or sending messages to the wrong recipients. By prioritizing data integrity, you can guarantee a seamless flow for your #marketing engine downstream.

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Best Practices For Data Hygiene in HubSpot https://hubs.ly/Q02M9vDy0

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