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New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

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🎯📬 Refine Your Direct Mail with Market Research. Enhance your direct mail campaigns by integrating precise market research. Understanding the specific needs and preferences of your target audience allows you to personalize your messaging and maximize impact. Are you ready to create more effective marketing campaigns that drive action? Contact Allegra Alpena for expert guidance in using market research to tailor your direct mail strategies. Learn more about targeting with market research: https://lnkd.in/eurSZ-iW #DirectMailMarketing #MarketResearch #TargetAudience #AllegraAlpena

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Quiz funnels are a must-have for every marketing strategy. Our latest guide looks at how you can create engaging quiz funnels that convert. Whether you want to boost audience engagement, grow your email list, or increase sales and leads, quiz funnels are the way to go. Find out more by clicking the link. 🔗

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Dive into the magic of successful #LinkBuilding with Greg Walthour, co-CEO of Intero Digital. In this new article, he reveals the golden rule of backlinks that will boost your #SEO and lead gen strategy in record time: https://lnkd.in/gdztJqDf

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Are you following Lisa Raehsler 🎯 Chief Strategist and Founder at Big Click Co. 🎯I specialize in integrating GA4 with advertising initiatives. 🎯I am a huge classic Atari fan and own every Activision game ever made for Atari 2600. Learn more about Lisa below!

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Transforming businesses, one click at a time. 🖱️ Your Maryland-based PPC expert is here to take your Google Ads game to the next level. Let us do the science of marketing for you 📈 #PPCExpert #DigitalMarketingMaryland

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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📖 Mastering Your Pricing Strategies - a free guide from The Agency Collective Selecting the right pricing structure is a crucial decision. It directly influences your agency’s profitability, client relationships, and operational efficiency. In our free-to-download guide, we explore the three primary pricing models used by agencies and look at the pros and cons of each. You might also want to consider whether using just one, or a combination of these models, is right for you and your clients. We look at hourly rates, project-based pricing and retainers, and the pros and cons of each. Download your guide here: https://hubs.la/Q02PrCg40 Agency Collective members can also access the guide in the Hub!

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Did you miss our recent webinar? Don't worry! Elevate your brand in a 24/7 news cycle with our 30-minute on-demand video. Learn how to boost brand visibility, connect with journalists, customize content and amplify your story. Click the link below to watch the recording now!

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Curious about how AI fits into SEO in 2024? Jordan Mazza shares his thoughts on the future of the search landscape with Conductor. #SEO #AI

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Capturing media attention is essential for startups looking to reach an audience. But orchestrating a successful media outreach campaign is no small feat. This is where specialist PR pros come in, to tailor and optimize the process for you. Here’s a quick guide to what’s required for connecting with media outlets and commanding the spotlight. 🔍 Craft a Compelling Narrative Before approaching any media outlet, clearly define your startup's unique narrative. What sets your project apart from the competition? How does it address pressing challenges in the space? Crafting a compelling narrative both sharpens your pitch and piques the interest of media gatekeepers. 👂 Listen to Your Audience Not all media outlets will be receptive to your story. Conduct thorough research to identify publications that cater to your target audience. Explore their previous coverage of web3 and related topics. Tailoring your pitch to outlets that align with your niche will significantly increase your chances of capturing attention. 🤝 Foster Lasting Connections In the media landscape, relationships are currency. Cultivate genuine connections with journalists and editors who specialize in your sector. Engage with their content, attend industry events, and seek opportunities to collaborate. By establishing a rapport, you'll increase the likelihood of your story being warmly received. 🎯 Nail the Pitch Your pitch should be concise, captivating, and informative. Lead with a compelling hook that highlights your startup's newsworthiness. Include key details about your web3 project, its impact, and any notable milestones or partnerships. Customize each pitch to the specific media outlet and journalist, demonstrating your commitment to their audience. 🔐 Offer Exclusivity or a Fresh Perspective Media outlets thrive on exclusive content and unique angles. If you can offer an exclusive look into your web3 startup or provide a fresh perspective on a trending topic, leverage this in your pitch. This can significantly increase your chances of securing valuable coverage. 📂 Prepare a Media-Ready Arsenal Journalists may request additional information, interviews with key team members, or visuals to accompany the story. Be prepared to provide these assets promptly. Curate a media kit with high-quality materials and detailed information about your startup, ensuring a seamless experience for media partners. 🔄 Persistence with Professionalism If you haven't received a response after sending your pitch, follow up politely once or twice. However, respect the journalists' time and avoid becoming a nuisance. By implementing these tactics, you - or your PR agency - can effectively navigate the intricate world of media outreach, amplifying voice and reaching audiences primed for your solutions. To learn how we can manage and optimize your media outreach, reach out for a free consultation: https://VComms.io #Web3 #PR #Crypto #Blockchain #TechPR #media

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Understanding PPC Metrics: How to Measure and Improve Your Campaigns?

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Are You Being Asked To Deliver More With Less Budget? You aren’t alone—2 in 3 B2B tech marketers say they are facing the same mandate. Meet those expectations by prioritizing PR and content development for the greatest ROI. Here’s how 👉 https://hubs.la/Q02G-f6H0 #marketing #marketingagency #budget

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Cut through the noise, get strategic direction about generating revenue, and then manage your cash flows with tried-and-tested strategies. Industry experts Ryan Watson (Upsourced) and Danielle Fauteaux (Momentum Marketing) developed The Agency Growth Roadmap to help agencies grow. This free guide offers: ✅ Where to focus your efforts at each stage of your agency 💡 Proven advice from across agency use cases 📉 Common pitfalls to avoid 👍 No fluff - just fundamental strategies Grow smarter and avoid costly mistakes! #agencygrowth #creativeagency #revenuegeneration

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