Alex Tan

United States Contact Info
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Let's get connected on the latest growing digital ventures! #startups #growthmarketing…

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Experience & Education

  • OMG23

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Licenses & Certifications

Courses

  • Marketing Principles

    101

Projects

  • Hotel Ocho Rios Creative Brief

    -

    This is a creative project for my advertising decision making class in grad school. My goal is to drive brand awareness to the grand opening event in a new resort in Ocho Rios, Jamaica. The followings are required on this assginment:

    Project Summary
    Target Audience
    Perception/Tone/Guidelines
    Communication Strategy
    Competitive Positioning
    Big Idea
    Substantiation
    Key Response
    Mandatory Inclusion
    Campaign Slogan/Tagline (20 points)
    Advertising Strategy :…

    This is a creative project for my advertising decision making class in grad school. My goal is to drive brand awareness to the grand opening event in a new resort in Ocho Rios, Jamaica. The followings are required on this assginment:

    Project Summary
    Target Audience
    Perception/Tone/Guidelines
    Communication Strategy
    Competitive Positioning
    Big Idea
    Substantiation
    Key Response
    Mandatory Inclusion
    Campaign Slogan/Tagline (20 points)
    Advertising Strategy :
    Overall objective for the media to accomplish
    3 strategies to meet this objective
    5 tactics for each strategy
    Measurement of effectiveness for each strategy
    Timeline outline a calendar of when the plan would roll out. Include as much information as possible (e.g., ad buys, ads running, creative reviews, measurements, etc.)
    Budget – your budget is $50,000. You should include costs for all aspects (e.g., staffing, outsourcing, media, creative, etc.)

Languages

  • English

    Native or bilingual proficiency

  • Mandarin

    Native or bilingual proficiency

  • Cantonese

    Native or bilingual proficiency

Recommendations received

  • LinkedIn User

    LinkedIn User

    “Alex is a hard worker and a scientific mind who believes in data driven decisions. It was a pleasure working with Alex and I'm sure he has a bright future ahead of him.”

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