ZoomInfo

Want to capture your prospect’s attention? Keep it simple. Rajiv 'RajNATION' Nathan shares why you should skip the attachments — hint: no one’s reading them — and opt for a short video instead. Watch for more tips on crafting content that actually gets noticed. ⬇️

Ever had a promising account slip away? ZoomInfo Copilot helps you win them back. 🏆 Marissa Varney, Account Executive at ZoomInfo, demonstrates how Copilot can help you turn "dead" accounts into active opportunities. By leveraging AI, Copilot surfaces important buying signals — like intent spikes and key personnel changes — so you know the perfect moment to reconnect. Watch below and learn how to bring lost deals back to life. 👇 #ZoomInfoCopilot

Marketers, want to join in on the action of GenAI, but don't want to lose your creativity? We've got tips from top marketers in today's newsletter, along with exec moves to help you land your next deal, the importance of revealing your value prop right away, and upcoming ZoomInfo events. Check it out:

We're excited about this one. 👏 The second session of our virtual RevOps Mastery Series event premieres on Wednesday, Sept 25th at 1 pm ET! In this session, we're sharing how teams can make better decisions, identify areas for improvement, and predict future trends. Join Tessa Whittaker, VP of Revenue Operations at ZoomInfo, as they share practical team-alignment tips on: ⚡️ Setting up territory planning to increase revenue in 2025 ⚡️ Identifying which processes need automation ⚡️ Ensuring data quality, evaluating your TAM ⚡️ Defining ideal territories and segmentation Register here: bit.ly/3XyI4zp

Marketers 🤝 Generative AI From automating routine tasks to building your ideal customer profile, AI can boost your efficiency and free up time to focus on strategic decision-making. Check out our latest blog to hear from 10 marketing leaders on how they're using generative AI to enhance creativity, drive personalization, and deliver impactful results: bit.ly/3XLwlyO Thank you to Katie Robbert, Jay Baer, Mark Hinkle, Christopher Penn, Kyle Lacy, Mark Schaefer, Avrohom Gottheil, Ann Handley, Irene Lyakovetsky🎧🎙, and Paul Roetzer for sharing your expertise.

Trying to appeal to everyone in your ideal customer profile (ICP) with the same message? You’ll end up resonating with none of them. As Leslie Venetz explains, each segment within your ICP has unique needs — so your messaging should be tailored accordingly. By leveraging firmographic data, you can create segmented lists and craft messaging that speaks directly to each audience. Watch below for more insights!

How are today’s top data leaders using AI to be more productive? 🤔 AI is a game-changer for connecting with customers and scaling your success. Join James Kobielus (TDWI), Tom Cannon (Google), and Sneh Kakileti (ZoomInfo) for a virtual panel on Sept 18 at 12pm ET. Tune in as they discuss: ➡️ Building high-quality, unified enterprise data for AI success ➡️ Best practices for establishing a reliable data foundation for AI ➡️ Overcoming challenges in building and scaling accessible AI applications ➡️ Enhancing AI with third-party data via cloud-based exchanges Register now: bit.ly/4eslxLj

Ready to turn your networking efforts into real revenue? 💸 Account Executive Marcus Williams shows how ZoomInfo Copilot's Chrome Extension quickly uncovers the contact info you need to connect with a prospect. Once you’ve got that, Copilot takes it a step further — helping you craft personalized email outreach and surfacing AI-driven insights about your prospect’s business, so you’re fully prepared when it’s time to meet. Watch the demo and discover how to turn your next conversation into a closed deal. ⬇️ #ZoomInfoCopilot

Does it feel like your cold outreach is hitting a wall? 🤔 The stats agree — most tactics today are missing the mark. But with the right strategies, you can create a pipeline that hits your goals. 📈 On September 18 at 10am PT join Jason Bay (Outbound Squad), Jack Reilly (ZoomInfo), and Bryan Tunick (ZoomInfo) for a PipeGen Live webinar. We’ll cover outreach strategies that really work, including: • Building a culture of buy-in • Perfecting persona-driven messaging • Optimizing account targeting and sequences • Elevating your team's skills Register here: bit.ly/3ML6MY6

Curious about how to navigate the complex world of AI implementation? 🤖 Join our CRO, James Roth, at The Millennium Alliance's Transformational CRO Assembly as he breaks down what it takes to get your company AI-ready. It’s not just about saying “yes” to AI — it’s about knowing where it can actually drive value for your business. In this Keynote Session, you’ll discover: 🔍 How to identify where AI can make the biggest impact 📊 The importance of accurate, comprehensive data 💡 The right prompts to maximize AI value Interested in attending? Learn more here: bit.ly/4ejsdvh