"Measurement is not just about proving the impact, but growing the client's business." At TikTok, we’ve built tools to help you see the full picture: 📌 Attribution Analytics: Find out how people move through the steps from first seeing your ad to buying. 📌 Unified Lift: See both brand awareness and sales results in one place, so you understand the full effect of your ads. 📌 Post Purchase Surveys: Hear from customers about how they found you, helping you improve your ad strategy. These tools don’t just show what happened—they help you make better decisions next time. Ready to improve your campaigns? Learn more about TikTok’s measurement tools here 👉 https://bit.ly/3B73wUC
"We’re going from people-based measurement to utility-based measurement," says Jorge Ruiz, global head of marketing science at TikTok for Business, in this interview with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to TikTok for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gmgbV8Qf) and much more! #beetcannes #canneslions2024 #socialvideo #businessoutcomes Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/eCG-jVhV