At DMEXCO 2024, VP of Global Revenue Greg Carroll shared insight into how brands can unlock deeper engagement through in-game advertising. Thank you to all who attended to learn how thoughtful activations create experiences that align with gameplay and drive real value for advertisers.
Straight from center stage at #DMEXCO2024 👏 Greg Carroll of Activision Blizzard Media chats with Lynne Kjolso how Microsoft leverages advertising to bring more games to more players. #MicrosoftAdvertising