You're facing resistance to E-Learning from clients. How can you convince them of its benefits?

Maybe, they are right. Maybe Performance Support (a.k.ka.: Job Aids) would be better. Perhaps the Performance Context (back on the job) doesn't DEMAND a Memorized Performance Response and ALLOWS a Referenced Performance Response. Why not take on the project, do an adequate Analysis effort (and quickly) and then see where the data takes you - and let it inform the client's Business Decision about What to address and How to address it. Let's not approach every situation with one tool in our toolkit. The goal in an Enterprise Context (as opposed to an Educational Context) is Performance Impact, not Learning.

To convince clients of e-learning’s value, try reframing it as a tool that can tackle specific business problems like scaling training quickly or reducing costs in onboarding. Emphasize how e-learning offers insights through data analytics that traditional methods can’t provide, helping them track learner progress in real time. Highlight the adaptability of e-learning—it’s easy to update content as business needs change, unlike printed materials. Position e-learning as a long-term solution that evolves with their business, not just a one-time investment.

To convince clients resistant to eLearning, consider the following strategies: -Understand the Source of Resistance: Identify specific concerns, such as lack of familiarity with technology or the importance of eLearning's effectiveness. -Highlight how eLearning can save time and costs, improve performance, and enhance engagement. Use case studies to illustrate successful implementations. -Engage Stakeholders: Involve clients in the eLearning process from the outset. -Customize content to meet the specific needs of different roles within the organization. -Provide Support and Training to support to ease the transition.

Success stories can be a powerful tool for convincing clients. The stories from previous projects can be delivered to the clients to show the success rate. 1) Acknowledge clients concern- Acknowledge the client's concern and understand the reasons behind their resistance. 2) Highlight the transformation- Explain how the e-learning project helped overcome the challenges the previous client faced and highlight the measurable results. 3) Link Success to client's goals- Relate the success of the story to the current client's goals and challenges, explaining how e-learning can directly benefit them. 4) Offer a trial or pilot program- Offer a pilot program or small trial to show how e-learning can work for them before fully committing.

To convince clients of e-learning’s benefits, use these strategies: Showcase Success Stories: Present case studies highlighting measurable improvements and ROI from similar organizations. Offer Free Trials or Demos: Provide a personalized demo or a limited-time trial to let clients experience the platform’s benefits firsthand. Customize Solutions: Conduct a needs assessment to tailor the e-learning solution to their specific goals and learning styles. Propose a pilot program that aligns with their existing processes.