Your project scope just shifted unexpectedly. How can you ensure user research still gets the time it needs?

Adjust timelines and deliverables to fit the new scope while advocating for sufficient time to gather essential insights. If necessary, streamline your research methods to focus on key questions, ensuring that even with reduced time, the research remains effective and valuable.

Quando o escopo do projeto muda, é essencial adaptar a pesquisa do usuário para manter sua eficácia. Reavalie as prioridades para focar no que é mais crítico entender sobre os usuários. Utilize métodos ágeis, como testes remotos e pesquisas rápidas, para coletar insights de forma eficiente. Além disso, comunique a importância da pesquisa às partes interessadas para garantir que o tempo e os recursos necessários sejam mantidos. Essas estratégias ajudam a ajustar a pesquisa de acordo com as novas demandas sem comprometer a qualidade dos resultados.

When project scopes shift, adapting user research is crucial to maintain its effectiveness. First, reevaluate the research objectives to align with the new scope, focusing on the most critical user insights that will impact the revised project goals. Employ more agile research methods, such as remote testing or quick surveys, to gather relevant feedback without extensive time commitment. Additionally, advocate for the importance of user research to stakeholders, emphasizing how it can guide the project’s new direction and ensure that user needs are met even with the scope change.

In my experience, I have consistently seen user research being deprioritized for every possible reason. If a team consistently does this, it is a culture issue more than it is project scope. A few things: 1. Planning ahead helps ensure that user research gets the time it really needs, irrespective of scope. 2. Let's assume there's a sudden scope change: The scope of research can also change. Research can be broad & extensive, and it can also be narrowed down & tactical. The form of the research could be adapted. But no research at all results in product development misses.

1. **Reassess Priorities**: Identify tasks that can be deprioritized to allocate time for essential user research, ensuring it remains a project focus despite the scope shift. 2. **Adapt Methods**: Use quick, impactful research methods like surveys or rapid testing to gather critical insights within the new timeline. 3. **Communicate Value**: Emphasize to stakeholders that skipping research risks future design errors and delays, making it clear that research is vital for long-term success. 4. **Integrate Research**: Combine research with other phases, like design or development, to ensure it continues seamlessly without delaying the project.