Aloha: Doubling Sales and Building a Sustainable Future on Instacart*

In this success story about working with Instacart Ads, we highlight Aloha’s remarkable achievements as they double their sales on Instacart.

Aloha, an employee-owned and operated business, specializes in creating plant-based protein bars, powders, and drinks that are not only delicious but also sustainable. They believe  that great plant-based food should be good for you and good for the planet. 

“Advertising on Instacart was a natural choice for us,” said David Piedrahita, eCommerce Manager at Aloha, “as they handle the third-party ordering and delivery for most of the brick-and-mortar retailers carrying our products. We wanted to meet our customers where they are and ensure accessibility to our products.”

Aloha and Instacart formed a partnership marked by collaboration and mutual support. Regular meetings between the teams ensured critical knowledge transfer. The Instacart team created a plan to have sponsored search “always on”, while strategically layering upper funnel tactics, like Display and Video, during key time frames.

With this guidance from Instacart  Aloha made informed, data-driven decisions yielding strong sales results and making the case for scaling future  investment. As a valued partner, Aloha also participated in pilot programs which unlocked further success. 

The partnership with Instacart proved fruitful, as Aloha witnessed significant increases in both monthly sales and total customers on the platform. In fact, Aloha’s success on Instacart was recognized when they were included in Instacart’s list of the top 75 fastest-growing emerging brands in 2022.

“Advertising on Instacart is an integral part of our overall marketing strategy. While our brick-and-mortar footprint has expanded to cover major retailers across the US, online sales continue to be the primary revenue driver for our business.”

With their unwavering commitment to sustainable practices and their thriving partnership with Instacart, Aloha is well-positioned for the future.

*Comparing previous year’s sales to current year. Prior results do not guarantee future outcomes.

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Aloha proudly announced recently becoming the first plant-based bar to earn a Climate Neutral certification. This certification reflects Aloha’s commitment to examine and mitigate their footprint across various aspects of their business, including employee costs, supply chain, and packaging.To learn more about Aloha and their range of plant-based products, visit aloha.com.

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.