A Bridgestone ad that airs Sunday was based on the real, humiliating experiences of a creative at the Richards Group.
It's a nightmare faux pas we all worry about, and that some of us have committed: The private, sensitive, or frankly offensive email that you send after inadvertently clicking "reply all."
Ads, like art, sometimes imitate life. Such is the case with one of Sunday's Super Bowl ads that will inspire watercooler post-mortems on Monday, a Bridgestone spot called "Reply All."
The prehistory for this ad stretches back four years ago, to when Bridgestone first started doing Super Bowl ads with The Richards Group, a Dallas-based agency.
"It's a big, big honor--the biggest stage in the world," says Bill Cochran, a Richards Group creative, of the Super Bowl. "The way my agency does it, because it's such a big stage, is it lets everyone in the building work on it.
It's a nightmare faux pas we all worry about, and that some of us have committed: The private, sensitive, or frankly offensive email that you send after inadvertently clicking "reply all."
Ads, like art, sometimes imitate life. Such is the case with one of Sunday's Super Bowl ads that will inspire watercooler post-mortems on Monday, a Bridgestone spot called "Reply All."
The prehistory for this ad stretches back four years ago, to when Bridgestone first started doing Super Bowl ads with The Richards Group, a Dallas-based agency.
"It's a big, big honor--the biggest stage in the world," says Bill Cochran, a Richards Group creative, of the Super Bowl. "The way my agency does it, because it's such a big stage, is it lets everyone in the building work on it.
- 2/3/2011
- by David Zax
- Fast Company
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