Businessweek

The Most Important Room in a Restaurant These Days Is the Bathroom

It’s not only the selfie station—it’s where the biggest impressions have an outsize impact.

The entrance to Coqodaq.

Photographer: Jason Varney

When you walk into Coqodaq, New York’s buzzy fried-chicken-and-Champagne emporium, the first thing you see is not its gleaming arched ceiling, its golden nightclub glow or a glamorous host.

It’s a row of sinks.