In the next episode of #TheAgeofThinkingSand, Ricky Chopra tackles the big question we’re all thinking about: Will AI replace us? 🤖 Spoiler alert: It's not as simple as you might think. Tune in on Tuesday, 24th September, for an in-depth discussion on AI’s true role in our industry. #theROIagency #AI #Podcast #DigitalTransformation 🎧https://lnkd.in/eFmTvFDS
About us
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].
- Website
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http://www.zenithmedia.com
External link for Zenith
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Digital and online media, Performance Marketing, Brand Content & Partnerships, and Strategic Marketing Effectiveness Consultancy
Locations
Employees at Zenith
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Steve d'Alencon
Entrepreneurial marketing leader - Global Demand Generation, Analytics and Insights, Communications, Product Marketing, Media/Advertising, Corporate…
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Harm Jaap Hartmans
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Luca Marinaro
Managing Director at Zenith
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Tara Christie
Marketing and Brand Strategy | Digital Marketing and Growth Campaigns | Digital Product Management | Digital Transformation
Updates
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Earlier today, Molly Finnerty, Chief Investment Officer at Zenith US, spoke at Cynopsis' Big TV Summit ’24 Panel: Linear + Streaming: Best Practices for Unified Measurement, moderated by Jon Watts from CIMM. Alongside Deirdre Thomas from Nielsen and Roseann Montenes from A+E Networks, the panel explored key topics such as data integration, advanced analytics, and cross-platform attribution solutions. Together, they discussed how aligning linear and streaming TV analytics can empower content creators and advertisers to develop a more comprehensive measurement strategy. A big thank you to Cynopsis for organizing this great conversation and everyone involved!
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Special thanks to Portada for having our very own Thomas Hawing, VP of Strategy at Zenith US, participate at the #PortadaLive event in NYC on Thursday, 9/19. He’ll be joining Liz (Sarachek) Blacker for an important workshop on "Balancing Reach and Responsibility." If you’re attending, be sure to join us for a dynamic discussion. More information on #PortadaLive is below!
Advertising in minority owned media and media targeting diverse audiences is crucial for Corporate America's growth. Who better than two major practitioners representing minority owned media and one of the big media buying holding companies to delve deep into this topic. Hear all about it at next week's #PortadaLive event in New York City! --- >>> https://lnkd.in/eQUUVEYK Thomas Hawing, Zenith, Liz (Sarachek) Blacker, Sabio #Advertising #DiverseAudiences #Marketing #Growth #NYC
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📢 Poll alert! 📢 In our podcast's first episode, Ricky Chopra posed a fun question: How do you think AI will treat humanity? Take a listen: https://lnkd.in/eFmTvFDS We'd love to hear your thoughts! Head to the comments or vote in the poll. Let's discus the future of AI together! #theROIagency #AI #TheAgeofThinkingSand
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Huge congratulations to Inspire and Yahoo Advertising for earning the Best Buy-Side Programmatic Platform honor at the 2024 Digiday Technology Awards! Amazing work by everyone involved!
🏆 We’re thrilled to share that Yahoo DSP has won the Best Buy-Side Programmatic Platform award at the 2024 Digiday Technology Awards! 🎉 Our collaboration with @InspireBrands set a new standard for media buying efficiency. Discover how Yahoo DSP is helping to transform the TV ad landscape. #DigidayTechAwards #YahooDSP #MediaInnovation #TVAdvertising
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You won’t want to miss this one! In the latest installment of Snarketing Podcast, presented by Leadfeeder, our very own Colleen Hotchkiss, President of Growth Practices at Zenith US, dives deep into how she tackles the ever-evolving industry. Hear Colleen’s insights on fostering growth and steering both clients and teams toward long-term success. A big thank you to Snarketing Podcast for having Colleen—be sure to tune in and listen!
🧠 Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of 𝐓𝐡𝐞 𝐒𝐧𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 presented by Leadfeeder, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. 𝘈𝘭𝘴𝘰: 🔥 The 70-20-10 rule for balancing innovation with proven strategies 📊 How brands like Buffalo Wild Wings use cultural partnerships to stay relevant 🛍️ Why influencers are becoming the key to frictionless shopping 🌍 The convergence of commerce, content, and culture, and what that means for the future 🥬 And yes, saving celery during the Super Bowl! 𝐋𝐢𝐬𝐭𝐞𝐧 to Colleen’s practical advice on managing complexity while driving growth and innovation. 🎧 https://lnkd.in/eN3wYsS6 #MarketingInnovation #Leadership #RetailMedia #BrandPartnerships #FutureOfMedia #SnarketingPodcast #ColleenHotchkiss Matt Wurst | Valerie Vespa | Al Inteligentes
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The wait is over! The Age of Thinking Sand podcast is now live. Tune in to hear Ricky C., Zenith's Head of Innovation & AI, discuss the future of AI in marketing. #theROIagency #AI #TheAgeofThinkingSand https://lnkd.in/eFmTvFDS
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What does AI have in store for marketing? Find out tomorrow when our new podcast, The Age of Thinking Sand, launches. #theROIagency #AI #TheAgeofThinkingSand
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The countdown is on. Just 5 days until "The Age of Thinking Sand" podcast drops. Get ready to explore the intersection of AI, creativity and philosophy with Ricky C., Zenith International's Head of Innovation and AI. #theROIagency #AI #TheAgeofThinkingSand
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Get ready to dive deep into AI and marketing with Ricky C. as Zenith's new AI podcast, The Age of Thinking Sand, launches next Tuesday. #theROIagency #AgeofThinkingSand #AI