💥JUST LAUNCHED! Introducing the winners of this year's Outstanding Innovation Awards. Today, we're excited to celebrate some of the most innovative worldwide brands and hear their stories on how they were able to find new space through innovation. Learn from the 9 winning brands how they were able to: 🏆 Use innovation to stretch in their categories 🏆 Identify more usage occasions for their innovations 🏆 Find new growth avenues Are you ready to see the winners❓❗ Download the free guide today 👉 https://lnkd.in/emcK9DcV #Innovation #Brands #Awards
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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Congratulations to Tata Consultancy Services on being the No.1 Most Valuable Indian Brand for the third consecutive year in a row. Joining TCS in the Top 5 are HDFC Bank, Airtel, Infosys and SBI. “Strong brands consistently outperform the market. Over the past year, the companies behind India's Top 75 brands have achieved an impressive 52% stock market growth, outpacing the growth for the Sensex. Brands that thrive are those that create a Meaningful Difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers have excelled by embracing disruption and innovation, leading to significantly higher growth.” Learn how India's most successful brands are thriving in this article from Deepender Rana, Executive Managing Director, Insights, South Asia at Kantar, covering the top brand stories from the new #KantarBrandZ Indian Top 75 Report. Read it here: https://loom.ly/crhsLbI
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Kantar’s Perfect Category & Microsoft’s CPG divisions join forces to explore a burning topic: how Generative AI will impact the CPG industry and Category Management. Nina Lund Head of Microsoft’s EMEA CPG Practice, joins Abe V., a Partner in Kantar’s Analytics Practice, to share our respective visions and examples of best-practice with Gen AI in CPG. We warmly welcome Michael Wilkening, Communications Lead for Category Management Association, to host this session. Join us next Wednesday 25th September, at 14:30 BST/09:30ET; The registration link can be found below and in the first comment. Watch our video to see Abe giving a brief introduction to our upcoming webinar. Click here to register now - https://lnkd.in/gYQdmkUd
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🏆 And the winners are... From household names, to emerging brands, the Outstanding Innovation Awards 2024 celebrate some of the most successful innovators from around the world 🌍💥 Are you curious to learn more? Download the guide to find out why they won this year's awards and the 5 key lessons each of these innovative brands imbued to take them to the top! Download it now 👉 https://lnkd.in/emcK9DcV
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Let's celebrate the brands that have made the Kantar BrandZ Top 75 Most Valuable Indian Brands this year! India's Top 75, which spans an amazing 18 product and service categories, is worth $72 million more than it was just one year ago. The Indian economy continues to thrive, rising steadily, gradually improving people’s lives and expanding the choices available to them. Explore the full report to learn more about: ✨ How great brands focus on what sets them apart, and on what they do that makes consumers’ lives meaningfully better ✨ How AI is shaping marketing, winning with Gen Z, evolving gender roles, branding at the heart of messaging and more ✨ Interviews with marketing leaders from Tata Consultancy Services, Mahindra Group, Godrej Properties Limited and Nestle India Download the full report (link below)
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Navigating the maze of social and environmental issues isn’t straightforward. As brands prepare to raise their heads above the parapet on sustainability, we share an evidence-backed sustainability marketing framework as a path to brand growth through environmental and social actions. Join the 30-minute webinar on the 25th of September to gain insights on: • Why sustainability marketing matters and can’t be ignored • How you can leverage environmental and social actions to build a strong brand • How to start planning for the role of sustainability in your brand building Sign-up here: https://loom.ly/qAnM5EY
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Where should you advertise your brands in 2024? Discover the platforms that consumers prefer. The 2024 Kantar Media Reactions study uncovers the preferred media channels and brands by consumers and sheds a light in the generational differences. In this article, Gonca Bubani shares the top ranking media channels and brands for marketers and consumers, marketers media brands preferences on brand safety and trust and more. Read now: https://loom.ly/BIbFlDA #MediaReactions #Marketing #Media
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🌟 Exciting Day at Kantar Finland! 🌟 Yesterday, we had an incredible #Blueprint client event at Kantar Finland, where we delved into the latest insights and strategies for driving brand growth. It was a fantastic opportunity to connect with industry leaders and share our innovative approaches to responsible marketing. A big thank you to everyone who attended and contributed to the engaging discussions! Your insights and enthusiasm are what make these events so valuable. Special thanks to our guest speaker Emma Laaksonen and inspirational panelists Annika Payn, Antti Lauronen and Anna Kanerva, interviewed by Graham Staplehurst, for sharing their valuable insights and experiences. Looking forward to implementing these new strategies and continuing our journey towards excellence! #KantarFinland #Blueprint #BlueprintEvent #BrandGrowth #MarketingInnovation #ClientEngagement Shoutouts to Anna Rautio, Anna Tukkiniemi, Hande Beceren, Ilona Koivisto, Jaana Reiju, Jari Rainio, Manolis Koumantaros, Markus Pirhonen, Nina Frosterus, Pasi Saarnivaara, Peppiina Räisänen, Reijo Pirttijärvi, Sampo Kuurne, Tapio Heikinheimo and Tiina Anttonen
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Too often, growth slows down as a brand’s once-new category reaches maturity, leading the brand to look for new spaces to stretch into. You can see examples of this ‘Find New Spaces’ imperative playing out today in all sorts of categories, from pet care and mobility to condiments. But how can you identify new opportunities to shape your brand's future? Follow the link below to read this article, featured in the 2024 #KantarBrandZ Global Report, from Kantar's Mark Visser, Global Head of Consulting and Paul Cowper, Senior Partner.
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🏅This year's Outstanding Innovation Awards share not only the winners, but the 5 key lessons from how these brands made it to the top. Learn how some of the most innovating worldwide brands: 1️⃣ Stretch in their categories 2️⃣ Identify more usage occasions 3️⃣ Find new growth avenues Watch the on-demand webinar today 👉 https://lnkd.in/eGZwskQB #Innovation #Brands #Awards
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