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Menulis NovelFamily RolesBuku SkrapBook Writing TipsWriting ResourcesWriting AdviceStory WritingCore ValuesSociologyUnderstanding the Culture of a Company, Part 1: Surface Culture - LaConte Consulting | Resilient Profit StrategiesA company’s culture goes far beyond what we see on the outside. In this article, I’ll be examining what culture is, how it matters in achieving goals, and which aspects we can see on the “surface.” Here’s an example. You walk into Grocery Store A, where you see a colorful display of fruits and vegetables.