Guerilla Marketing
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Experiential Marketing- Brand Activations [Photo Inspo]
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urban hacking - from shopping carts to parking lots
'urban hactivist' florian rivière goes about city streets creating humorous and interactive public art interventions using mundane materials. one of the french artist's latest projects is 'don't pay, play' where he has transformed a strasbourg parking lot into a playing field for multiple sports including: basketball, football, hockey, tennis and waterpolo. each pitch / rink / court occupies a single parking space, made over by simply using tape and shopping carts.