Mattress showroom

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Casper’s getting into bed with Bed Bath & Beyond. The mattress company will open its first store-within-a-store at BBBY’s reopening Manhattan flagship.  Casper plans to open inside 10 more Bed Bath & Beyond locations in the coming months, leveraging the big box retailer's name recognition.  What DTC roots? Purchasing a mattress is a major decision for customers, who often want to test their options before swiping their card, Emilie Arel, Casper’s president and chief commercial officer, told Reta Casper Bed, Casper Mattress, Name Recognition, Small Store, Knock On The Door, Store Layout, Bedding Stores, Mattress Store, Pop Up Store

Casper’s getting into bed with Bed Bath & Beyond. The mattress company will open its first store-within-a-store at BBBY’s reopening Manhattan flagship. Casper plans to open inside 10 more Bed Bath & Beyond locations in the coming months, leveraging the big box retailer's name recognition. What DTC roots? Purchasing a mattress is a major decision for customers, who often want to test their options before swiping their card, Emilie Arel, Casper’s president and chief commercial officer, told…

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