Whole Foods’s affordable offshoot, 365, opens in Fort Greene today

The Whole Foods takeover of New York City continues: As of today, the brand’s more affordable grocery store, 365 by Whole Foods Market, is open in Fort Greene.

The store has been in the works for about a year, and is located at the base of 300 Ashland, the high-end rental developed by Two Trees and designed by Enrique Norten of TEN Arquitectos. It joins Brooklyn’s second Apple store, which opened at the beginning of December. (It’s not the first time those two have been paired up in one place—Williamsburg’s Apple Store and Whole Foods are next door to one another on Bedford Avenue.)

In the past year alone, Whole Foods has opened two locations—one in Harlem, and one near Bryant Park—and another 365 store is planned for the Manhattan West megaproject.

According to Whole Foods, this particular store is 30,000 square feet, and will feature vendors like Orwasher’s Bakery and vegan chainlet Next Level Burger. The brand insists that 365 isn’t merely a cheaper version of its higher-priced stores (the New York Times likened it to more of a Gap/Old Navy situation), and it’ll have a grab-and-go section, fresh produce, and something called “POURiT Authority,” which is basically a self-serve wine and beer bar.

The building’s other public-facing amenities include an expansive outdoor plaza, which opened last summer; branches of the Brooklyn Public Library and the Museum of Contemporary African Diasporan Arts; and extension of BAM’s Rose Cinemas.

And if you do plan to check out the new store today, it could do some good: Whole Foods will donate five percent of today’s net sales to the Fort Greene Park Conservancy.

• Whole Foods will debut its affordable offshoot in Fort Greene next month [Curbed]