The Indianapolis Star from Indianapolis, Indiana • Page 17

84.76 Dow Jones industrials 10242.47 A .18.59 Nasdaq composite 1,950.78 A 9.98 500 1,162.10 A 4.09 Bloomberg Indiana 476.30 INDIANAPOLIS STAR THE IndyStar.com/business Business Tuesday, April 26, 2005 Section Zimmer earnings rise 78 percent on sales of knee implants. C6 "It's more of a warming up than a rivalry. I Mark just Long, don't president see of it IU's as an Downtown tech park, speaking kind of about thing." Intech New edge: Construction within the IU Emerging Technologies Center on the Downtown Canal Sciences Building. Today Intech Park will join the IU tech park as Indianapolis' second certified Purdue tech park takes leap forward Intech to announce state designation, promising tenant The cutting mation By Norm Heikens norm.heikens@indystar.com Purdue University officials will announce today that Endocyte the fast-growing West Lafayette cancer research firm, will open an office at Intech Park on Indianapolis' Northwestside. Officials also will announce Intech has been awarded a state designation as a certified technology park.

That's the second such designation in Indianapolis, after the Indiana University Emerging Technologies Center on the Downtown Canal, and the 15th statewide. The announcements come along with at least one other that officials are expected to unveil at a noon news conference at Intech, Purdue's answer to the IU-dominated tech park. Today marks another chapter in Purdue's expansion of its Indianapolis presence beyond Indiana UniversityPurdue University Indianapolis. Purdue already leases Intech space for the Marion County Cooperative Extension and its Office of Engagement, an economic development and education outreach. A second certified technology park in the state's largest city could nurture entrepreneurial companies with potential to create well-paying jobs that improve the state's mediocre income growth.

"It provides additional incentives to come to Indiana, to come and set up," said Indiana Economic Development Corp. President Michael "Mickey" Maurer. "You create more jobs and you grow more companies, and you increase the prosperity of our citizens." Economic development planners long have envisioned a technology crescent arcing from Purdue's campus in West Lafayette through Indianapolis to Indiana University in Bloomington. In December, Indy Partnership, the economic development nonprofit, invited Tippecanoe and Monroe counties to join the nine Central Indiana counties it markets to businesses around the world. Supporters say the West Lafayette-toBloomington corridor is among the state's strongest prospects for upgrading Indiana from See Park, Page C7 "We expect to build upon our success in the U.S.

markets and expand our brand recognition to customers overseas." Alan Cohen, Finish Line's chairman and CEO 2ND ads tout to Museums and other cultural destinations will be featured By J.K. Wall jk.wall@indystar.com Indianapolis will launch a $1.85 million tourism marketing campaign this week, running cable television commercials in five regional markets for the first time in a decade. The campaign emphasizes the city's museums and cultural institutions, continuing a months-old push to promote the convergence of events in Indianapolis this year. They include the reopening of the Indianapolis Museum of Art, a new dolphin show at the Indianapolis Zoo, Tom Otterness' whimsical sculptures Downtown and the Midwest Music Summit. In the TV ads, would-be tourists contemplate dull weekends know! Let's play board before one person has the bright idea signified by a red arrow pointing at his or her head to go to Indy.

With the ar- city tourists row appear the slogans, "It's so easy to do so much" and "This way to the weekend." The campaign was created by Indianapolis ad agency threesixty group. The effort's emphasis on the city's arts is not surprising since $1.4 million of the marketing money comes from the city's Cultural Development Commission. It was created four years ago when Mayor Bart Peterson and Lilly Endowment promised to devote $10 million over five years to make Indianapolis a cultural destination. An additional $1.4 million from the Cultural Development Commission will go to its committees to promote Indianapolis' arts attractions when significant crowds come to town for sporting events. It also will sponsor teams of interns to spread the word about Indianapolis at Midwest parades and festivals.

The Indianapolis Convention Visitors Association, which the city hires to do its marketing, will chip in another $450,000, bringing the total effort to $3.25 million. According to ICVA numbers from 2003, the most recent available, tourism employed 51,000 people Frank Espich The Star continues on the IU Medical Infortechnology park. Purdue expands its presence Intech Park, an office park at 71st Street and I-465, will house Indianapolis' Indianapolis' second certified technology park. Marion County 465 65 71st St. Intech Park Ave.

30th St. Meridian St. 16th St. 10th St. 2 miles First tech park prospers Indiana University Emerging Technologies Center, the city's first certified technology 65 park, has 23 465 tenants.

Marion County IU Emerging Technologies 65 Center Indiana St. Clair St. IUPUI Ave. Michigan St. Canal Ave.

New York St. St. Senate Meridian West White River Washington St. mile Maryland St. Sources: Intech Park; Indiana University; ESRI, GDT (map data) The Star Focus on future: Ken Gunn, an employee with Wilhelm Construction, works the construction site of the IU emerging technologies center.

Small-business incubators nurture fledgling firms. Roselyn brand changes hands I Clark family sells recipes; new owners expected to expand sales of baked goods. Photo provided by three sixty group See Ads, Page C6 Pointing to possibilities: In television ads promoting tourism, such as the one pictured, the city will reach out to regional markets for the first time in more than 10 years. Go to IndyStar.com/business 5 for the late-breaking business news. By Madhusmita Bora maddie.bora@indystar.com After six decades of the Roselyn baked goods tradition, the Clark family has passed its recipes to the Dias family and Mennel Family Investors LLC.

Russ Dias and sons Randy and Todd have been involved in the marketing and sales of Roselyn goodies since 2000. Jeffrey Clark, former Roselyn Recipe president and grandson of founder John S. Clark declined to disclose financial details. The transaction closed last week. GM recalls include 2 million vehicles Associated Press WASHINGTON General Motors Corp.

is recalling more than 2 million vehicles, including nearly 1.5 million sport-utility vehicles and trucks that have problems with their seat The company said Monday a few minor injuries were associated with the six separate recalls and owners would be notified of the problems by mail. Among the vehicles affected were 1.48 million SUVs and pickups from the 2003-2005 model years, including the Chevrolet Silverado Crew Cab, Suburban, Tahoe, Avalanche; Cadillac Escalade, Escalade ESV, Escalade EXT; GMC Sierra Crew Cab, Yukon XL, Yukon; and Hummer H2. The recalls represented the latest challenge for the world's largest automaker, which last week reported $1.1 billion in losses in the first quarter, its largest quarterly loss in more than a decade. As for the recalls, spokesman Alan Adler said the center safety belt in the second row of the SUVs and pickups, typically used for child seats, was riding He said little would change for Roselyn fans. The goodies still will be manufactured by Heinemann's Bakery in Chicago, using the Roselyn recipes.

However, the new owners could help make sweetheart and alligator coffeecakes and other Roselyn goodies available beyond the Midwest. The products would sell under the name Roselyn Recipe LLC. "It's a perfect marriage," Clark said Monday. "They. (the new owners) are going to take it to the next level." See Roselyn, Page C6 Finish Line uses Web to crack global market By Madhusmita Bora maddie.bora@indystar.com Indianapolis-based footwear and apparel retailer The Finish Line Inc.

is starting to sell products to international customers via its Web site as a way to test and introduce itself to overseas markets. The company, which recently marked $1 billion in annual sales and ventured into main street locations last fall, hired Comerxia a Florida-based e-commerce solutions provider, to aid and drive its international sales. Finish Line had its first international customer last week from Canada. "We expect to build upon our success in the U.S. markets and expand our brand recognition to customers overseas," said Alan Cohen, Finish Line's 0 AM chairman and chief executive officer.

"With Comerxia's solution, we obtain access to a large number of global markets, significantly expanding the reach of our e-commerce channel." Cohen declined to give details on the financial agreement with Comerxia, but said the deal could "certainly lead to (bricks-and-mortar stores) but that's not the plan today," he said. "This will be a good way to test the demand and interest in Finish Line." Foot Locker, Finish Line's primary rival, has a presence in 17 countries with almost 600 overseas stores. Finish Line operates 613 stores in 46 states. It also has 37 Man Alive stores in nine states, but the Man Alive brand is See Finish, Page C6 Scott Olson Getty Images On the list: Hummer H2s are among 1.5 million full-size pickup trucks and sport-utility vehicles from the 2003 to 2005 model years being recalled by GM because of potential seat-belt problems. high on the occupant's abdomen.

Bob Lange, GM's executive director of structure and safety integration, said fixing the seat belts in the SUVs and trucks is "an important precautionary measure." The company also announced recalls for the fol- See Recall, Page C6.