This study aims to examine and analyze the effect of promotion and brand image on purchase decisi... more This study aims to examine and analyze the effect of promotion and brand image on purchase decision which implicates the customer satisfaction of Indonesian Mercedes Benz cars at PT Mercedes Benz Indonesia. Sample were collected from 103 respondents to fill in the questionnaire submitted to respondents. Collection of data from the results of the questionnaire filling. The collected data was analyzed using descriptive analysis testing, validity and reliability test, classic assumption test including normality test, heterocedasticity test, homogeneity test, linierity test, inferential statistical test, partial test (t test), coefficient of determination analysis and path analysis with help with SPSS version 22 softwere or applications. The results showed that promotion variables, and brand image had an ifluence on customer satisfaction through purchasing decisions on Mercedes Benz Indonesia products. Promotion variables contribute to the variable customer satisfaction directly by 0.22...
This study aims to examine and analyze the effect of promotion and brand image on purchase decisi... more This study aims to examine and analyze the effect of promotion and brand image on purchase decision which implicates the customer satisfaction of Indonesian Mercedes Benz cars at PT Mercedes Benz Indonesia. Sample were collected from 103 respondents to fill in the questionnaire submitted to respondents. Collection of data from the results of the questionnaire filling. The collected data was analyzed using descriptive analysis testing, validity and reliability test, classic assumption test including normality test, heterocedasticity test, homogeneity test, linierity test, inferential statistical test, partial test (t test), coefficient of determination analysis and path analysis with help with SPSS version 22 softwere or applications. The results showed that promotion variables, and brand image had an ifluence on customer satisfaction through purchasing decisions on Mercedes Benz Indonesia products. Promotion variables contribute to the variable customer satisfaction directly by 0.22...
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