Sreenivasa Chakravarti

Article brings to life new business model possibilities by creating competitive advantage harnessing the abundance of data and leveraging ecosystems for manufacturing enterprises. A completely new way to compete in the era where convergence of technologies defines competitive advantage.

Data Science is at the heart of all automotive technologies - Connected, Autonomous, Shared and Electric. Its the new RNA, DNA of the industry.

How OEMs can stay relevant as vehicles become tech-enabled experience platforms?

The key trends in the automotive industry are collectively known as CASE (Connected, Autonomous, Shared and Electric)
The number of vehicles with CASE mobility characteristics will multiply over the next decade, completely changing the automotive landscape
The changes in the offing include shortened feature lifecycles, new types of vehicles, increased personalization, omnichannel purchase experience… Show more

How OEMs can stay relevant as vehicles become tech-enabled experience platforms?

The key trends in the automotive industry are collectively known as CASE (Connected, Autonomous, Shared and Electric)
The number of vehicles with CASE mobility characteristics will multiply over the next decade, completely changing the automotive landscape
The changes in the offing include shortened feature lifecycles, new types of vehicles, increased personalization, omnichannel purchase experience and less car ownership but more car utilization
Vehicles will become part of a mobility-services ecosystem — digitally enabled experience platforms where data and time can be monetized
To remain relevant, OEMs are pouring money into R&D, the increased spend outpacing revenue growth
The challenge is to provide a seamless experience and own the customer for life
Mass customization, harnessing data, embracing risk, creating exponential stakeholder value and leveraging the ecosystem are important
OEMs need to adopt the Business 4.0TM growth and transformation model Show less

The vehicles we drive are changing and so must the businesses that are built around them.

In the last 25 years, the automobile industry has seen increasing standardization and use of digital technology, resulting in improved safety, reliability and performance. Fuel efficiency and engine output have improved, electronic drivetrains and other driver-assistance technologies have become commonplace. In a decade or so, autonomous vehicles will begin to outnumber human-driven ones on the… Show more

The vehicles we drive are changing and so must the businesses that are built around them.

In the last 25 years, the automobile industry has seen increasing standardization and use of digital technology, resulting in improved safety, reliability and performance. Fuel efficiency and engine output have improved, electronic drivetrains and other driver-assistance technologies have become commonplace. In a decade or so, autonomous vehicles will begin to outnumber human-driven ones on the road.

But, even frontline automotive companies are yet to embrace innovation as an experience differentiator. It is most apparent in the car showroom. The car buyer, meanwhile, has moved on. Conditioned by a connected lifestyle, customers want an ‘omnichannel’ experience. They expect the same service quality and convenience they get in other spheres of their phygital lives.

To meet expectations in the age of shared mobility, automotive companies need a holistic approach connecting the user-experience touchpoints. Contextual analytics can come up with targeted content, cognitive systems can enable voice control, AI can personalize the driving experience, AR-VR could create a virtual ‘in-car’ experience and digital concierge could provide guidance and support. The integration of the car with other stakeholder systems in our lives, such as homes, makes for exciting possibilities. Show less

A look at how connected capabilities in vehicles has reached the point of careful evaluation. Manufacturers to think outside the box in terms of what other connected devices and ecosystems the car can interact with. Manufacturers must take proactive steps to push the boundaries of connected services. Creating a larger connected ecosystem along owner and rider journeys will pave the way for loyalty and advocacy, and ultimately return on investments by creating new revenue streams.

The article looks at multiple technology lead opportunities such as 5G that can drive the experiential journey of connected cars.

Whether it’s a piece of industrial equipment or an ordinary pair of sneakers, everything is connected in today’s modern world. Thanks to affordable sensors and the Internet of Things (IoT), smart, connected products are on the rise, and they’re changing the way the world does business.

The future of manufacturing lies in developing digitally connected products that continually report back on their condition in the field. To tap into that digital data, manufacturers must develop the right infrastructure and decide how to change their business model.

Read about how the Internet of Things is bringing the gap between customers and manufacturers.

A rich insight into how Big Data Analytics is changing the way Manufacturing will be in the future - from Connected Products to Connected Customers and Connected Processes, Analytics has a big role to play in shaping the future of Manufacturing.

Role of Digital and IoT in Modern Manufacturing Value Chain - how the industry is reinventing itself.

The quest for competitive differentiation has led to connectivity emerging as the key factor driving efficiency and effectiveness within the manufacturing value chain—from plants, factories, and personnel, to customers.

On Page 18, a special note on the Emerging thread of Simplification in the Manufacturing Industry

Outlines the emergence of 'Digital Dealerships', riding on the wave of emerging technology

The paper takes a deep look at how digitzation is changing the very framework of competing in the automotive industry. Across the value chain, from product development to manufacturing and customer management, the impact is profound.

A preview of how the lifeline of order management is changing dramatrically with the advent of digital technologies. From being a transactional system, its now progressing to a vehicle of competitive advantage.

The manufacturing industry is undergoing high-impact changes driven by the ever-evolving complexity in buyer behavior, technological advancements and competitive pressures. Understanding the impact of these changes and aligning the business models accordingly is thus an imperative to stay relevant in the “new world of manufacturing.” Read a discussion on Consumerization, Virtualization, Digitization and many other trends that are transforming the manufacturing industry.

A futuristic perspective how mobility will impact the manufacturing industry, across the value chain. Provides business models, business scenarios and insights into the intersection of mobility with manufacturing technology.

A brief interview to the magazine on how the manufacturing industry is reinventing itself around emerging technologies.

A brief coverage on how IoT is helping manufacturers leap ahead on competitiveness.