Mickey Atir

What would you say if we told you we wrote, illustrated, and animated a book in 20 minutes? 📚🌟 In honor of Hebrew Book Week, we decided to let AI tell the story of Xtra Mile, and it created a magical tale about our innovative journey. Dive into the enchantment and discover what we do through the eyes of AI. 📖✨ Watch the story unfold:

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Definitely one of the best teams I’ve met and worked with in the local tech scene. Run:ai ✨ But a few more reasons why this acquisition is awesome. 1. Nvidia appreciates us & keeps on doubling-down on the Israeli startup ecosystem. After the huge success with Mellanox the Giant is here to stay. That’s great. Again - I’d say that a big part of it belongs to Eyal Waldman. 2. Israel will get stronger, or at least keep on track within the race to AI. 3. Timing: especially now. When Israel is threatened and facing different attacks, and some big challenges. While many of us are not at our best (to say the least) and fight for our future - Nvidia knows what great innovation we have here, how great the teams are - and closing such a deal. 4. Just like many other great things we’ve seen recently, also this innovation starts with science. Education is important! 5. A small reason to smile and feel proud of our tech industry. Happy news. Congratulations Omri Geller Ronen Dar Yael Dor Rona Segev … 🤍 #bringthembacknow

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Why ROI Marketing Applications? Our Name Speaks for Itself. At ROI Marketing, the name is not just a promise—it's our foundation. "ROI" stands for "Return on Investment," reflecting our commitment to ensuring that every marketing strategy we implement delivers measurable benefits. But did you know? In Hebrew, "ROI" (רועי) means "my shepherd," symbolizing guidance and reliability. In Latin, it denotes "king" or "royal," underscoring our leadership and excellence in the digital marketing arena. By choosing ROI Marketing Applications, you're not just selecting a service provider—you're choosing a guide and a leader committed to shepherding your business toward unparalleled digital success. I’d love for you to learn more about what we do and how we might assist in achieving your business goals: Visit our Website: https://roimarketing.app/

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𝐈𝐬𝐫𝐚𝐞𝐥-𝐛𝐚𝐬𝐞𝐝 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐍𝐚𝐠𝐢𝐬𝐡 𝐒𝐞𝐜𝐮𝐫𝐞𝐬 $𝟏𝟏 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 An $11 million Series A fundraising round has been raised by the Israeli startup Nagish, which uses artificial intelligence to allow the deaf to communicate over the phone. Read More: https://bityl.co/R1S4 #israelstartup #startup #StartupNews #nagish #investment #businessinvestment #InvestmentNews #NewsUpdate #news #ciolook

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Don't be fooled by the recent announcements of the retirements of specific robotics (Atlas HD) and computer vision (Amazon Go Large formats) projects. As discussed in our very engaging and insightful roundtable at Re:Tech - Israel's Retail & Commerce Tech Community & Innovation Hub yesterday, these might be seen as setbacks. Yet, those who work in the innovation space see these "missteps" simply as iterations that guide our emerging technologies agendas + business cases. Ie. Better explore the technology cost/capabilities, customer needs and adoption use cases.

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From the digital world to your local language – recently, we've  explored the realm of technology with a number of fascinating projects.   ▪️ We became the primary translation supplier for a leading social media platform, handling Hebrew translations of marketing, legal, and app-related content at the dizzying pace of a social media feed! ▪️ We translated over 100,000 words of app-related, legal, and AI-based content for a global social media network in just 3 weeks! How? With a pared-down but skilled team that beat, not just met, the deadline. Wow! ▪️ We ventured into gaming, bringing a variety of sophisticated projects to Hebrew speakers. Hundreds of thousands of words in just a few months – for us, that's child's play! ▪️ We created an English version for a navigation system, including over 100,000 names of Israeli roads, streets, towns, and villages. This involved meticulous background research to ensure the precise English spelling. Research, accuracy, and tight deadlines compliance – all accomplished in under a month!   The takeaway? In the fast-paced world of high-tech, professional translation is your key to worldwide success. 🗝️🌍 #techtranslation #localization #gaming #apps #AI  

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🌟 Meet the Member: Adi Barda 🌟 🔍 What's your role? “I'm a UX/UI designer at Heka Global and also a community manager and owner of the "Lo Frayerim | לא פראיירים" blog, which promotes smart consumerism in the realms of leisure and entertainment.” Feel free to follow: https://lnkd.in/dtJAYJtP 🏢 What does a day in your life at NYX Tel-Aviv look like? “My day typically kicks off with office coffee and daily meetings with the development team. As I delve into my role as a UX/UI designer, I'm responsible for product conceptualization and design. My go-to spot in the NYX Tel-Aviv complex is the vibrant kitchen area, where I often connect with colleagues and new acquaintances. In the evening, you'll find me at the cool HAPPY HOUR spot, which I'll definitely recommend later on my blog." 💪 What's your productivity tip? "One of the things that helps me stay focused at work is to create a to-do list. The act of dividing my work into parts helps me complete tasks efficiently." 🌊 How do you unwind after a busy week? As a leisure and entertainment blogger, I enjoy exploring the city's nightlife scene, indulging in good wine at a bar, or savoring quality coffee at a café. Additionally, I find solace in running along the beach promenade, finding peace amidst the waves. 🤝 If you could collaborate with anyone in our community, who would it be and why? "As a content creator, I would probably collaborate with the marketing department of ROOMS." ✨ Life motto or inspirational quote: I live by the motto of continuous learning, expanding my horizons every day for personal and professional growth. Let's celebrate Adi Barda's dedication to design, community, and lifelong learning! Join us in applauding her contributions. #MeetTheMember #CreativeDesign #CommunityEngagement #LifelongLearning

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🚀 Exciting News for Marketing Professionals! 🚀 Meet Oded Israeli , Wawiwa's very own CMO and an early adopter of AI - a true fanatic and enthusiast! From the early days, Oded has examined and tested every AI tool out there with the discerning eye of a professional marketer. So when he volunteered to put together the upcoming "Gen AI for Marketing Professionals" workshop, I was truly excited! 🎉 🔹 What: Gen AI for Marketing Professionals 🔹 When: Starting May 21st, 5 sessions, 3 hours each (total 15 hours) 🔹 Why: A must for anyone looking to harness AI for top-tier marketing strategies and content creation in-house This workshop is designed for marketing professionals eager to unlock the full potential of AI in their work. Led by Oded, it's packed with practical insights and hands-on learning experiences. Don't miss out on this opportunity to take your marketing efforts to new heights! Secure your spot now and join us for an enriching learning experience. Trust me, it'll be worth it! 💡 Wawiwa Tech #digitalamarketing #upskilling #ai

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Transforming Retail: How Israeli Tech Innovations Are Shaping the Future of Shopping In today's retail world, technology is revolutionizing how we shop and interact with brands. Understanding consumer behavior is more crucial than ever as retail tech transforms discovery, engagement, and purchasing. The pandemic accelerated the shift to e-commerce, making omnichannel strategies like #BOPIS and curbside pickup essential. #AI and machine learning personalize shopping, while AR and #VR create immersive experiences. Data analytics optimize everything from supply chains to marketing, and tech is supporting sustainable retail practices. #Israel, the "Start-up Nation," leads in retail tech innovation. Our colleague Manuel De Lauwer from our Dubai office takes a look at some cutting-edge #Israeli firms making waves in the industry: ShopperAI: Monitors real-time customer responses to boost sales. iCape - Empowering Retailers and Malls to maximize their business potential: Uses data feeds to predict shopper behavior and increase profits. buffers.ai : Offers cloud-based business intelligence and analytics. Syte: Enhances site navigation and product discovery with AI. Retano.ai: Balances inventory to increase sales and ROI. MersivX: Provides interactive 3D social shopping experiences. Corsight AI: Turns data into actionable insights with autonomous AI. The future of shopping is here, powered by cutting-edge retail tech! Let's embrace these advancements and continue to shape the future of retail together. 🚀🛍️ Our team at the Trade Mission of Israel to the EU remains committed to closely monitoring regulatory and policy developments. Follow us for updates, and don’t hesitate to contact us for further information. #RetailTech #Innovation #Ecommerce #Omnichannel #Sustainability #StartupNation Foreign Trade Administration - Ministry of Economy & Industry Ami Levin Lena Zeiger

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BlinqIO, a startup founded by Israeli entrepreneurs Tal Barmeir and Guy Arieli, has raised $5 million in a Seed funding round. The funding was led by Flint Capital and included investments from Inovia Capital Precede Fund I, TAL Ventures, and SeedIL. BlinqIO has developed autonomous human-like virtual testers operated by AI, providing companies with an infinite pool of testers that can be integrated into the development process. This allows companies to allocate higher value work to their human workforce. The platform leverages generative AI and Large Language Models (LLM) to enhance its operations, with the AI test engineer being able to comprehend requirements and autonomously create and maintain test automation code. The funding will enable BlinqIO to establish new offices in the U.S. and expand its workforce. Impact on the generative AI industry: Positive. BlinqIO's platform, which combines generative AI and Large Language Models, offers a solution to remove bottlenecks in test automation and provide developers with instant feedback. This advancement in autonomous software testing can greatly enhance efficiency and productivity in the software development industry. Question for discussion: How do you think the integration of human-like virtual testers into the development process will impact the software development industry? #AItesting #SoftwareDevelopment #Automation

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We recently featured AudITech, an Israeli startup that's shaking things up in the accounting world. Founded by Eli Edry and Roni Beeri, AudITech is ditching those tedious manual processes and replacing them with sleek, tech-driven solutions that get the job done faster and smarter. Ready to ditch the paper cuts and embrace the future of accounting? Read the full blog to see how AudITech can transform your business! https://lnkd.in/dsTCjXqD

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A week ago today I took the stage at Content Israel as a key speaker. I transparently shared in a room with over 300 fellow marketers that the first thing my CEO always asks me when we brainstorm a new campaign or program is, “Jen, what’s your content distribution plan?” 7 days and 3 hours to the dot, Daniel Kushner 🐙 asked me to provide my content distribution plan for one of our latest customer programs ( side note: super excited to launch, it's still top secret, so do stay tuned) And you know what was front and center as part of that distribution plan? #EmployeeAdvocacy. Why? Because when you understand how to use employee networks to distribute your content you crack the code in making sure your content is seen by the right people, from the right people in your organization. You create meaningful and personalized customer journeys. You stay true to what social media was intended for-- being social, and build a people-to-people connection. You use the authentic voices of your employees to share the content you’ve worked so hard to create ensuring that your content sees the light of day, you get the credit you deserve, and you can measure the actual engagement and reach of that content far beyond your corporate profile. And most importantly, you build meaningful relationships and can understand what content was used to help build them... So my question to you is, do you include #EmployeeAdvocacy as part of your distribution plan? Sharing my slide on my thought process on how to use advocacy to build meaningful customer journeys if some may find it helpful.

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𝗔𝗶𝗿𝘀𝘁𝗮𝗰𝗸 𝗦𝗲𝗰𝘂𝗿𝗲𝘀 $𝟰𝗠 𝗶𝗻 𝗦𝗲𝗲𝗱 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗼 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗲! Big news! Airstack , the Farcaster SocialFi company, announced $4M in Seed Financing today at Farcon, the annual conference for the Farcaster community! This funding round was led by Red Beard Ventures , with participation from an impressive list of investors, including: - Superlayer - Polymorphic - Superscrypt - HashedEM - Delta Blockchain Fund - CSP DAO - Primal Capital - Kyber - NGC - Resolute Ventures - Will Holt - Jeff Gann - Allen Day - Eddie Lou - Justin Soh - Fibo This investment marks a significant milestone in Airstack's journey to redefine Social Finance through its platform, Farcaster. With this funding, Airstack will continue to empower creators, developers, and users to build a more decentralized and community-driven financial system. Airstack'𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗦𝗼 𝗙𝗮𝗿: - $3.9M pre-seed II raised in 2023 - $3.85M pre-seed I raised in 2022 - Over 40,000 users on Farcaster earning through Social Capital Value system - 1,000+ development teams using Airstack's tools to create new applications - API usage surging to over 10 billion credits in April alone! 𝙒𝙝𝙖𝙩'𝙨 𝙉𝙚𝙭𝙩? With this funding, Airstack will continue to innovate and push the boundaries of Social Finance. Stay tuned for exciting updates and developments from the Airstack team! #Airstack #Farcaster #SocialFi #SeedFinancing

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🌟 New Product Builder Podcast Episode Alert! 🌟 This week, tune in to hear me chat with the UX expert, Yishay Cohen. The main highlight? The art of balancing user needs with product goals. This episode of Product Builder (available in Hebrew) is packed with insights you won't want to miss. Catch the full episode on Spotify, Apple Podcasts, and YouTube. This is a must-listen for anyone looking to boost their UX game (links in the comments)! 🚀🎙️ #ProductManagement #ProductBuilderPodcast #Innovation #UXDesign #ProductLeadership Google for Startups Israel #ProductManagement #ProductBuilderPodcast #Innovation #UXDesign #ProductLeadership

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What you are seeing is a mistake. It must be. Adobe is a great company, but even the great ones make mistakes. I was trying out Adobe Podcast to enhance the audio quality of my podcast. - The Engagement Lab, with Yahav Levy as my co-host (it is in Hebrew). The freemium allows up to 30-minute-long audio files; my episode was 40 minutes long. So what do I do? Upgrade. This is an excellent example of how setting your freemium/premium threshold can encourage upgrades. Anyhow, I click the upgrade and get the attached "give me your money" paywall. That's fine. That's what I expected... in a way. I was expecting access to Adobe Podcast, not Adobe Express. You know what, that's fine. Maybe Adobe Express is the better deal for me. But, What is it? In what way is it better for me? I'm a podcaster, not a designer... So, excuse me if I don't know what Adobe Express is! And even with all that empty space on the paywall, Adobe didn't find it necessary to mention it. And that's the mistake. Now what? Should I go off-tab to search for an explanation of what Adobe Express is? See if it's worth my buck. Or should I search for an alternative? Adobe Podcasters are not your usual customers. They may not know what Adobe Express is. A Podcaster subscription is a better fit for them, but if that's not doable... Could you tell them what they'll get for the Express subscription? Now, you don't need me to tell you that. I just wanted to bring your attention to this. But also use this opportunity as a lesson for those just starting their startup. A paywall is not a technical thing. It should be the beginning of a relationship. It's almost like a first date. Could you make it feel special?

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🤩 It’s happening… the learning and connecting starts NOW at Content Israel 2024! Take a walk through the buzzing halls with us to get a peek at the excited attendees and anticipation for the amazing things to come: ✨ Insightful workshops ✨ Inspiring speakers ️ ✨ Valuable networking opportunities We can't wait to learn, connect, and grow together today. Are you here? Let us know in the comments! 👇 #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing #MarketingEvent

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Two years ago, we acquired an Israeli start-up (Adverifai) that was working to identify misinformation on the Internet. We invested heavily in the product and revealed it to the Cannes Lions crowd. I’m super proud of the team's work and all that investment. This year I heard from many customers asking me why Zefr didn’t also work on the open web. NO company can do everything well. Sure, you can do everything….but just not well. I understand that sometimes our customers don’t understand the difference between a robust solution and a check-the-box solution. But that fact doesn’t change Zefr’s commitment to the quality of our solution. When I look at our industry competitors (i.e. the legacy measurement providers), they clearly believe they are in the (static) software business. At Zefr, we understand that our business in safety and security is always evolving because the space is replete with adversarial agents attempting to monetize on harmful content. It becomes an aggressive cat-and-mouse game. The key to combating these agents of misinformation and brand safety is to aggressively INVEST. It never STOPS! That is why we maniacally focus on the walled gardens! It’s the space that gets most of our customer’s investment, AND it requires an ALWAYS innovation mentality to stay in front of the adversarial agents. If you are a public or private company and you settle for the “good enough” software mentality in the safety and security space, one day you will wake up and it won’t be good enough. The statement on Zefr’s Cannes signage could be applied to legacy ad tech companies. Building brand (or Ad Tech) trust is hard, losing it easy. #peanutbuttermanifesto

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