Tus equipos de producto necesitan sentirse valorados en las decisiones de investigación de UX. ¿Cómo puede asegurarse de que se escuchen sus voces?

To make your product team truly value UX research, start by aligning everyone from the beginning. Focus on key questions—don’t drown in details. For instance, cramming every dish into a dishwasher doesn’t get them clean. Use sticky notes and dot voting to prioritize questions as a team. Make sure everyone is involved in user observations, aiming for at least two hours every six weeks. This approach builds a user-centered culture where everyone understands and values real user needs.

I suggest that a significant element is missing from the AI's auto-generated list: empowering the product team to conduct their own user research. In my experience, many UX research teams are overstretched and struggle to manage all necessary research. Therefore, it makes sense for the product team to take on this responsibility. This approach fosters a greater sense of ownership and provides direct contact with users, which is always a valuable experience. Ironically, I have a newsletter coming out on this subject this Thursday. Unfortunately, it's too late to include a sneaky link!

To ensure product teams feel valued in UX research decisions, involve them early in the process, seek their input on research goals, and keep them informed of findings. Regularly communicate how their feedback is incorporated and ensure their concerns and ideas are addressed in decision-making.

To make product teams feel valued in UX research decisions, focus on active listening and inclusive practices. Create regular touchpoints, like workshops or meetings, where everyone can share their insights and feel heard. Ensure transparency by clearly communicating research goals and processes, so the team understands how their feedback influences decisions. Building feedback loops that incorporate their suggestions into the product shows their input is meaningful. Finally, empower teams with access to UX research data, helping them make informed decisions and fostering a sense of ownership in the project.

Involve product teams early in UX research, maintain open communication, and hold joint workshops. Ensure transparency by showing how their input shapes decisions, creating a feedback loop to reinforce their value.

**Inclusive UX Workshops for Deeper Insights** Inclusive workshops democratize the UX research process by bringing cross-functional teams together to brainstorm and analyze user data. Structured to encourage participation from all disciplines, these sessions ensure diverse perspectives are integrated into research findings. Leveraging the collective expertise of product, design, and engineering teams uncovers deeper insights and fosters a shared understanding of user needs.

Além disso, adote métodos interativos e envolventes, como mapeamento de empatia e brainstorming visual, para tornar os workshops mais dinâmicos e acessíveis. Foster um ambiente onde todas as vozes são ouvidas e valorizadas, promovendo uma cultura de inclusão e inovação contínua.

Host workshops that include cross-functional teams to collaborate on research goals and methods. This inclusion ensures diverse perspectives are integrated into the research process.

Organizing inclusive workshops is a powerful approach. These workshops should be structured to actively involve product teams in the research process, allowing them to share their insights, concerns, and ideas. By creating a collaborative environment where their input is sought and considered, you can ensure that their voices are heard. Additionally, these sessions provide an opportunity to align research findings with the product team's objectives, fostering a sense of ownership and partnership in the decision-making process.

Conduct workshops that involve all relevant stakeholders from the beginning. By bringing together product teams, designers, and researchers, you ensure that everyone’s perspectives are integrated into the research process, fostering a sense of ownership and alignment.

Transparency is a key to better communication and Better team building. If there is no transparency things fall somewhere, someday. It can help the team convey a lot and that also makes them feel heard and confident. If they don't feel that the work goes low and they keep a lot within. So it affects both sides.

**Transparency in UX Research** Transparency in UX research builds trust and ensures all voices are heard. By clearly sharing goals, methods, and outcomes, you show how everyone’s input shapes the final product, fostering a culture that values UX and user-centric design.

Implementar painéis interativos e sessões de feedback aberto pode facilitar ainda mais a transparência no processo de pesquisa de UX, permitindo ajustes em tempo real.

Maintain transparency in your UX research process by clearly communicating goals, methodologies, and outcomes. Regular updates and feedback loops help team members see the impact of their contributions.

Keep the entire process transparent by regularly updating the team on research progress, methodologies, and outcomes. This transparency builds trust and ensures that everyone understands the reasons behind key UX decisions.

Automating feedback into the team’s daily routine is really important. Feedback can get lost and forgotten very easily, so working out methods to keep it in the limelight is key. We automated feedback to come into a dedicated Slack channel that all the product and design teams are added to. We also assign someone to be the owner of the channel that makes sure all the feedback is actioned.

The members of Product team are the people responsible for preparing the wireframe of the product. Their feedback about the things need to be researched before starting the wireframe. Their feedback in each step of their work will give the research team the specific requirements of research that should be focused on.

**Creating Effective Feedback Loops in UX Research** Establishing feedback loops is crucial for valuing team input in UX research. Implement systems like surveys or review sessions to gather and act on insights from all departments. Ensure feedback is acknowledged and integrated into the research, keeping the team engaged and showing that their contributions drive the product's evolution.

Transformar o feedback em ação cria um ciclo virtuoso de melhoria contínua em pesquisa de UX. Métricas de engajamento e indicadores de sucesso podem orientar ajustes dinâmicos, enquanto as opiniões diversificadas enriquecem a perspectiva do projeto. Esse processo não apenas aprimora a experiência do usuário, mas também fortalece a coesão e a confiança dentro da equipe.

Establish continuous feedback mechanisms where product teams can provide input and see how their feedback influences the research outcomes.

**Empowering Teams with UX Data** Give product teams access to UX research data to help them make informed decisions and contribute meaningfully. Offer tools and training to interpret user feedback, empowering the team to provide valuable input and enhance the quality of UX research with diverse insights.

Empowerment through data is critical for making a UX team valued because it equips team members with the insights and evidence needed to make informed design decisions. By leveraging data, the team can validate assumptions, measure the impact of their work, and justify design choices with confidence. This data-driven approach not only enhances the credibility of the team’s recommendations but also fosters a culture of accountability and continuous improvement. When team members have access to relevant data, they feel more empowered to experiment, innovate, and advocate for user-centered solutions, ultimately increasing the team’s impact and value within the organization.

This is the most crucial step where often teams fall short. Incorporating the feedback into sprint cycles can be hefty but the most effective way to achieve the designs your customers want!

Democratising the research is key for getting the team bought in. Allowing the team to ask their own questions of the data and discover new insight by themselves leads to innovation and ownership. We utilise tools like Looker and Dovetail to enable us to do this.

O acesso a dados de UX torna a equipe uma força colaborativa potente, permitindo decisões mais assertivas e inovadoras. Ao investir em ferramentas e capacitação, você não só aprimora as habilidades analíticas, mas também cultiva uma cultura de aprendizado contínuo. A sinergia criada resultará em produtos mais alinhados às necessidades dos usuários, enriquecendo a experiência final de forma significativa.

**Continuous Education for UX Teams** Keep product teams engaged by offering ongoing education in UX research. Provide workshops, training, or online courses to enhance their skills. Investing in their growth empowers them to contribute richer insights and more innovative solutions.

One way we have had great impact is by having a dedicated Slack channel for research. We called it #research-hub. In there we shared regular courses, updates, improvements and joint sessions for sharing new research. All of the product and design teams were added to the channel and we improved and iterated on what was shared regularly.

Promova uma cultura de aprendizado constante, incentivando a troca de conhecimentos entre a equipe e a aplicação prática das novas habilidades adquiridas. Crie espaços para debates e reflexões, onde cada membro possa compartilhar suas experiências e desafios. Assim, a educação contínua se torna um processo coletivo e dinâmico, impulsionando a inovação.

In the fast-paced world of tech, especially with AI on the rise, staying relevant means keeping up with industry trends. It’s crucial for both the team and the product to continuously learn and adapt. Regularly exploring online courses on platforms like LinkedIn, Coursera, Udemy, and edX is a great way to stay ahead. Workshops by industry experts also offer valuable insights. However, the most effective method I practice with my teams is peer learning. We hold informal sessions where team members share their expertise, ensuring everyone grows together and learns more.

Continuous education is vital for fostering a culture where product teams feel valued and involved in UX research decisions. Providing ongoing training and resources about UX principles, research methods, and user-centered design practices helps product teams build a deeper understanding of the research process. Workshops, webinars, and collaborative learning sessions can enhance their skills and knowledge, making them more comfortable and confident in contributing to research discussions. By investing in continuous education, UX researchers demonstrate a commitment to team development and create a shared language and understanding around UX. This inclusive approach ensures that all voices are heard and considered in the research process.