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| language = English
| language = English
| category = [[:Men's magazines|Men's magazines]]
| category = [[:Men's magazines|Men's magazines]]
| editor = Mans A Badman
| editor =
| editor_title = Editor
| editor_title = Editor
| firstdate = 1998
| firstdate = 1998

Revision as of 21:30, 6 April 2016

Front
CategoriesMen's magazines
FrequencyMonthly
Circulation30,009 (ABC Jan–Jul 2012)[1]
PublisherLive Love Publishing[2]
First issue1998
Country United Kingdom
LanguageEnglish
Websitewww.frontarmy.com

Front was a British men's magazine. First published by Cabal Communications in 1998, it was created to rival IPC's publication Loaded,[3] catering to a demographic of 16- to 25-year-old males.[4] It began as part of the British "lads' mag" genre of magazines though the covers rejects this description with the statement "Front is no lads' mag".

Whilst a major selling point is the photo-shoots of models, the magazine also focuses heavily on music, films, gadgets and games, plus sections on fashion and sport. Glamour shoots within the magazine usually involve well-known models rather than celebrities.

The magazine has also been responsible for a number of high-profile stunts, most notably smuggling an Eric Cantona lookalike, Karl Power, into the Manchester United team photo during a Champions League game.[5]

On 7 February 2014, Front Magazine announced on its Facebook page that it had ceased operations and the magazine would no longer be published.[3]

On 18 March 2014, Front Magazine announced they would be returning by writing "And FRONT said onto her, I am the resurrection, and the life; he that believeth in me, though FRONT were dead, yet shall FRONT live!"[6]

As of November 2015 it appears Front is ceasing publication for good, after the owner took the subscription money and disappeared.

Owners

Notable cover girls

See also

References

  1. ^ "It is not all doom and gloom". Media News. Four newsletter. 30 August 2012. Retrieved 9 August 2013.
  2. ^ http://www.endole.co.uk/company/08949757/live-love-publishing-limited
  3. ^ a b c Ridley, Louise (7 February 2014). "Front mag closes after 16 years: 'It's been a lot of fun'". Media Week. Retrieved 8 February 2014.
  4. ^ Brook, Stephen (15 February 2010). "Lads' mag owner Dominic McVey confident he can buck the trend". Guardian. Retrieved 8 February 2014. McVey says the magazine's audience is unique. "Front is talking to 16 to 24-year-olds..."
  5. ^ Smith, John (22 April 2001). "Manchester United unveil their new 4-4-4 formation". Irish Independent. Retrieved 8 February 2014.
  6. ^ https://www.facebook.com/frontmag/photos/a.130602642667.107343.8004557667/10152313187192668/
  7. ^ Gibson, Owen (17 March 2003). "Highbury makes £10m deal for Cabal". Guardian. Retrieved 8 February 2014.
  8. ^ "Highbury sells off lifestyle magazines". Media Week. 24 June 2006. Retrieved 8 February 2014.
  9. ^ "Front due to return under Flip Media". Media Week - Brand Republic. 20 February 2007. Retrieved 8 February 2014.
  10. ^ McNally, Paul (6 June 2008). "Sport Media Group buys Front publisher for £265,000". Press Gazette. Retrieved 8 February 2014.
  11. ^ Sweney, Mark (3 August 2009). "Front magazine sold for £87,500". Guardian. Retrieved 8 February 2014.
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