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The company was initially founded in April 2013 as Instacanvas, a service to print [[Instagram]] photographs on canvas. In October 2013, it rebranded itself as Twenty20, changing its focus to become a crowdsourced stock photography marketplace for social media advertising campaigns.<ref>{{cite web |last=Lardinois |first=Frederic |date=2013-10-16 |title=Instacanvas Rebrands As Twenty20, Launches Stock Photography Service |url=https://techcrunch.com/2013/10/16/instacanvas-rebrands-as-twenty20-launches-stock-photography-service/ |accessdate=2016-06-05 |work=[[TechCrunch]]}}</ref>
The company was initially founded in April 2013 as Instacanvas, a service to print [[Instagram]] photographs on canvas. In October 2013, it rebranded itself as Twenty20, changing its focus to become a crowdsourced stock photography marketplace for social media advertising campaigns.<ref>{{cite web |last=Lardinois |first=Frederic |date=2013-10-16 |title=Instacanvas Rebrands As Twenty20, Launches Stock Photography Service |url=https://techcrunch.com/2013/10/16/instacanvas-rebrands-as-twenty20-launches-stock-photography-service/ |accessdate=2016-06-05 |work=[[TechCrunch]]}}</ref>


Along with [[Series A round]] funding, they announced in February 2015 they had over 45 million photographs.<ref>{{cite web|url=https://techcrunch.com/2015/02/26/twenty20/|title=Twenty20 Raises $8M, Launches Crowdsourced Photo-Licensing Service|last=Lardinois|first=Frederic|work=[[TechCrunch]]|date=2015-02-26|accessdate=2016-06-05}}</ref> The service ended its beta test in March 2015.<ref>{{cite web|url=https://thenextweb.com/creativity/2015/02/26/twenty20-emerges-from-beta-with-a-fresh-take-on-stock-photography/|title=Twenty20 emerges from beta with a fresh take on stock photography|last=Dove|first=Jackie|work=The Next Web|date=2015-03-04|accessdate=2016-06-05}}</ref>
Along with [[Series A round]] funding, announced in February 2015 they had over 45 million photographs.<ref>{{cite web|url=https://techcrunch.com/2015/02/26/twenty20/|title=Twenty20 Raises $8M, Launches Crowdsourced Photo-Licensing Service|last=Lardinois|first=Frederic|work=[[TechCrunch]]|date=2015-02-26|accessdate=2016-06-05}}</ref> The service ended its beta test in March 2015.<ref>{{cite web|url=https://thenextweb.com/creativity/2015/02/26/twenty20-emerges-from-beta-with-a-fresh-take-on-stock-photography/|title=Twenty20 emerges from beta with a fresh take on stock photography|last=Dove|first=Jackie|work=The Next Web|date=2015-03-04|accessdate=2016-06-05}}</ref>


=== Operation ===
=== Operation ===
The company crowdsourced photographs from amateur and professional stock photographers. Users uploaded photographs using an app. Those photos were then highlighted in two ways. First, another user could recommend the photo for inclusion in the app's "Signature Collection". Second, users could enter mini themed contests, voted on my other users. Signature Collection and contest winners were then highlighted on the app's homepage, further highlighting them.
The company crowdsourced photographs from amateur and professional stock photographers. Users uploaded photographs using an app. Those photos were then highlighted in two ways. First, could the photo for inclusion in "Signature Collection". Second, users could enter mini themed contests, voted on my other users.


Photographs that were added Signature Collection and contest winners were then featured on the app's homepage, further boosting them.
The company focused on authenticity, which they have cited as desirable to [[millennials]].<ref>{{cite web |last=Shu |first=Les |date=2015-03-04 |title=Twenty20’s licensing service is powered by portfolio of 45 million ‘authentic’ photos |url=http://www.digitaltrends.com/photography/twenty20-wants-to-be-the-getty-of-mobile-photography/ |accessdate=2016-06-05 |work=[[Digital Trends]]}}</ref> [[ABC News (United States)|ABC News]] described the most popular images as those that "show healthy lifestyles, modern workplaces and scenes from everyday life".<ref>{{cite news |last=Vollmayer |first=Doug |date=2016-06-02 |title=Here’s How to Get Paid for the Photos on Your Smartphone |url=https://abcnews.go.com/Business/heres-paid-photos-smartphone/story?id=39545696 |accessdate=2016-06-05 |work=[[ABC News (United States)|ABC News]]}}</ref>


Joining was free for photographers, who shared revenue with Twenty20.<ref>{{cite web |last=Schiola |first=Emily |date=2015-03-15 |title=Cash in on your mobile photography with these smartphone apps |url=http://www.digitaltrends.com/photography/how-to-make-money-off-photos-apps/ |accessdate=2016-06-05 |work=[[Digital Trends]]}}</ref> Twenty20 paid some of the best rates to photographers compared with other stock photo companies Twenty20 offered both ''à la carte'' and subscription-based access to advertisers.<ref>{{cite web |last=Nagy |first=Evie |date=2015-05-18 |title=How To Turn Your Instagram Addiction Into Ca$h |url=http://www.fastcompany.com/3045955/passion-to-profit/how-to-turn-your-instagram-addiction-into-cah |accessdate=2016-06-05 |work=[[Fast Company (magazine)|Fast Company]]}}</ref>
, .<ref>{{cite web |last= |first= |date=2015-03- |title= |url=http://www.digitaltrends.com/photography/-to-----/ |accessdate=2016-06-05 |work=[[Digital Trends]]}}</ref> the and .<ref>{{cite |last= |first= |date=-- |title=How |url=://..com//--/ |accessdate=2016-06-05 |work=[[ ()| ]]}}</ref>

Twenty20 offered both ''à la carte'' and subscription-based access to advertisers.<ref>{{cite web |last=Nagy |first=Evie |date=2015-05-18 |title=How To Turn Your Instagram Addiction Into Ca$h |url=http://www.fastcompany.com/3045955/passion-to-profit/how-to-turn-your-instagram-addiction-into-cah |accessdate=2016-06-05 |work=[[Fast Company (magazine)|Fast Company]]}}</ref> Joining was free for photographers, who shared revenue with Twenty20, with<ref>{{cite web |last=Schiola |first=Emily |date=2015-03-15 |title=Cash in on your mobile photography with these smartphone apps |url=http://www.digitaltrends.com/photography/how-to-make-money-off-photos-apps/ |accessdate=2016-06-05 |work=[[Digital Trends]]}}</ref> Twenty20 paying higher rates compared with many other stock photo companies.


=== Purchase and closure ===
=== Purchase and closure ===
Purchased was by Envato Elements in 2019, which said it had plans to expand the service. Instead, Envato announced that it was shutting down the app, which it did by July 31, 2022. A very small percentage of Twenty20's photographers were invited to work with Envato.
Purchased was by Envato Elements in 2019, which said it had plans to expand the service. , Envato announced that it was shutting down the app

Twenty20 was discontinued by July 31, 2022. Envato chose not to carry over the curated Signature Collection into its offering. A very small percentage of Twenty20's photographers were invited to continue with Envato.


== References ==
== References ==

Revision as of 07:51, 21 September 2024

Twenty20
FormerlyInstacanvas
Company typePrivate
IndustryStock photography
FoundedFebruary 1, 2014 (2014-02-01) in Marina Del Rey, California, US
FoundersMatt Munson,
Todd Emaus,
Kevin Fremon
DefunctJuly 31, 2022 (2022-07-31)
Headquarters1038 Princeton,
Marina Del Rey, California
,
U.S.
Websitewww.twenty20.com

Twenty20 was a crowd-sourced stock photography marketplace with a library of over 45 million royalty-free stock photos.

History

Start-up

The company was initially founded in April 2013 as Instacanvas, a service to print Instagram photographs on canvas. In October 2013, it rebranded itself as Twenty20, changing its focus to become a crowdsourced stock photography marketplace for social media advertising campaigns.[1]

Along with Series A round funding, Twenty20 announced in February 2015 they had over 45 million photographs.[2] The service ended its beta test in March 2015.[3]

Operation

The company crowdsourced photographs from amateur and professional stock photographers. Users uploaded photographs using an app. Those photos were then highlighted in two ways. First, other users could nominate the photo for inclusion in Twenty20 "Signature Collection", which was then considered by Twenty20 staff. Second, users could enter mini, themed contests, voted on my other users.

Photographs that were added Signature Collection and contest winners were then featured on the app's homepage, further boosting them.

The company focused on authenticity, which they cited as desirable to millennials.[4] ABC News described the most popular images as those that "show[ed] healthy lifestyles, modern workplaces and scenes from everyday life".[5]

Twenty20 offered both à la carte and subscription-based access to advertisers.[6] Joining was free for photographers, who shared revenue with Twenty20, with[7] Twenty20 paying higher rates compared with many other stock photo companies.

Purchase and closure

Purchased was by Envato Elements in 2019, which had its own smaller stock offering. Envato said it had plans to expand the service. A little over a year later, however, Envato announced that it was shutting down the app

Twenty20 was discontinued by July 31, 2022. Envato chose not to carry over the curated Signature Collection into its offering. A very small percentage of Twenty20's photographers were invited to continue with Envato.

References

  1. ^ Lardinois, Frederic (2013-10-16). "Instacanvas Rebrands As Twenty20, Launches Stock Photography Service". TechCrunch. Retrieved 2016-06-05.
  2. ^ Lardinois, Frederic (2015-02-26). "Twenty20 Raises $8M, Launches Crowdsourced Photo-Licensing Service". TechCrunch. Retrieved 2016-06-05.
  3. ^ Dove, Jackie (2015-03-04). "Twenty20 emerges from beta with a fresh take on stock photography". The Next Web. Retrieved 2016-06-05.
  4. ^ Shu, Les (2015-03-04). "Twenty20's licensing service is powered by portfolio of 45 million 'authentic' photos". Digital Trends. Retrieved 2016-06-05.
  5. ^ Vollmayer, Doug (2016-06-02). "Here's How to Get Paid for the Photos on Your Smartphone". ABC News. Retrieved 2016-06-05.
  6. ^ Nagy, Evie (2015-05-18). "How To Turn Your Instagram Addiction Into Ca$h". Fast Company. Retrieved 2016-06-05.
  7. ^ Schiola, Emily (2015-03-15). "Cash in on your mobile photography with these smartphone apps". Digital Trends. Retrieved 2016-06-05.
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