Smith & Wesson: Difference between revisions

About 2006 Smith & Wesson refocused its marketing on [[big box store|big box retailers]], according to Smith & Wesson CEO Mike Golden in a 2008 conference call with investors.<ref>{{cite web |title=Smith & Wesson Holding Corporation F4Q08 (Qtr End 04/30/08) Earnings Call Transcript |url=http://seekingalpha.com/article/81159-smith-and-wesson-holding-corporation-f4q08-qtr-end-04-30-08-earnings-call-transcript |date=June 13, 2008 |publisher=[[SeekingAlpha]] |accessdate=March 11, 2017 |quote=We really have refocused our efforts on the big boxes. We put this new sales force in place, which was about 2 years ago, I guess, now. We focused on the larger dealers...}}</ref>

In December 2014, Smith & Wesson Holding announced it was paying $130.5 million for Battenfeld Technologies, a [[Columbia, Missouri]]-based designer and distributor of hunting and shooting accessories. The company made the acquisition with the eventual intent to merge all its existing Smith & Wesson, [[Smith & Wesson M&P|M&P]] and [[Thompson Center Arms]] accessories into a single division.<ref>{{cite web | url= http://www.columbiatribune.com/news/local/smith-wesson-buys-battenfeld-technologies/article_3a6b4b0a-7a6d-5d9b-abe7-b3abc8931d95.html | title= Smith & Wesson buys Battenfeld Technologies| date= December 6, 2014| first=Alicia |last=Stice |newspaper=[[Columbia Daily Tribune]]| location= Columbia, Missouri | accessdate= December 6, 2014}}</ref>

In August 2016 the company bought Crimson Trace, a laser-sight manufacturer, for $95 million and Taylor Brands, a tool and knife maker, for $85 million. In November 2016 the company bought UST Brands, a survival equipment maker, for $32.3 million. On November 7, 2016, Smith & Wesson announced that it would be changing the name of its holding company to [[American Outdoor Brands Corporation]].<ref name=newname>{{cite web |url=https://www.cnbc.com/2016/12/13/smith-wesson-to-change-name-to-american-outdoor-brands-corp.html//|last=Handley |first=Lucy |title=Gun maker Smith & Wesson to change name to American Outdoor Brands Corp.| publisher=[[CNBC]]|accessdate=January 1, 2017|date=December 13, 2016 }}</ref>