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In 2020, during the pandemic, Propelrr® shifted its methodology to an experimentation-led approach to address the growing gaps in the digital marketing strategy and execution.
In
In 2024, the brand '''Propelrr®'''<ref name="Propelrr. a registered trademark - IPOPHL (Philippines)">{{cite web|title=Propelrr. a registered trademark - IPOPHL (Philippines)|url=https://branddb.wipo.int/en/similarname/brand/PH500042024511792?sort=score%20desc&start=0&rows=30&asStructure=%7B%22_id%22:%222d13%22,%22boolean%22:%22AND%22,%22bricks%22:%5B%7B%22_id%22:%222d14%22,%22key%22:%22brandName%22,%22value%22:%22propelrr%22,%22strategy%22:%22Simple%22%7D%5D%7D&_=1726714742922&fg=_void_&i=0|accessdate=11 Jul 2024|publisher=WIPO|date=17 Jun 2024}}</ref>, its logo<ref name="Propelrr logo. a registered trademark - IPOPHL (Philippines)">{{cite web|title=Propelrr logo. a registered trademark - IPOPHL (Philippines)|url=https://branddb.wipo.int/en/similarname/brand/PH500042024512285?sort=score%20desc&start=0&rows=30&asStructure=%7B%22_id%22:%222d13%22,%22boolean%22:%22AND%22,%22bricks%22:%5B%7B%22_id%22:%222d14%22,%22key%22:%22brandName%22,%22value%22:%22propelrr%22,%22strategy%22:%22Simple%22%7D%5D%7D&_=1726714742922&fg=_void_&i=1|accessdate=8 Aug 2024|publisher=WIPO|date=8 Aug 2024}}</ref>, and its tagline, '''Drive Digital Differently®'''<ref name="Drive Digital Differently. a registered trademark - IPOPHL (Philippines)">{{cite web|title=Drive Digital Differently. a registered trademark - IPOPHL (Philippines)|url=https://branddb.wipo.int/en/similarname/brand/PH500042024512284?sort=score%20desc&start=0&rows=30&asStructure=%7B%22_id%22:%222dd7%22,%22boolean%22:%22AND%22,%22bricks%22:%5B%7B%22_id%22:%222dd8%22,%22key%22:%22brandName%22,%22value%22:%22drive%20digital%20differently%22,%22strategy%22:%22Simple%22%7D%5D%7D&fg=_void_&_=1726715032628&i=0|accessdate=8 Aug 2024|publisher=WIPO|date=8 Aug 2024}}</ref> became officially registered trademarks still owned by Search Opt Media Inc.<ref name="Propelrr. a registered trademark - ASEAN TMView|">{{cite web|title=Propelrr. a registered trademark - ASEAN TMView|url=http://www.asean-tmview.org/tmview/bookmark?ST13=PH502024000511792#|accessdate=17 Jun 2024|publisher=ASEAN TMView|date=17 Jun 2024}}</ref><ref name="Propelrr logo. a registered trademark - ASEAN TMView|">{{cite web|title=Propelrr logo. a registered trademark - ASEAN TMView|url=http://www.asean-tmview.org/tmview/bookmark?ST13=PH502024000512285#|accessdate=8 Aug 2024|publisher=ASEAN TMView|date=8 Aug 2024}}</ref><ref name="Drive Digital Differently. a registered trademark - ASEAN TMView">{{cite web|title=Drive Digital Differently. a registered trademark - ASEAN TMView|url=http://www.asean-tmview.org/tmview/bookmark?ST13=PH502024000512284#|accessdate=8 Aug 2024|publisher=WIPO|date=8 Aug 2024}}</ref>
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